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Building on an API versus Writing an Ad Server

You need an ad server that will serve whatever data type you want, however you request it, in whatever context you throw at it. Mobile, desktop, native, banner, inside your app... the server needs to be able to do it your way. Since you're defining how ads are used in your product, you want as much control over the ad server as possible.

Why Reddit Built Their Advertising System On The Adzerk Platform

Since reddit switched from a homemade solution to Adzerk's Native Ads API, they've gotten more transparency for their advertisers, better targeting capabilities, and a team of developers standing behind them.

Nine Ways to use Native Ads

Adzerk's native ads API serves any ad format to any platform that can make a GET request. It's such an adaptable system, almost any ad serving application can take advantage of it. Here are nine ways to use our API to generate native ads.