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Consumer and Marketing

Customers who feel valued stay loyal
Customers are more likely to stay loyal to a brand if they are made to feel valued, a new study has found.
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Alcohol advertising and youth drinking
Scientists have identified a link between alcohol advertising and the behaviour of young people who take up drinking.
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How nostalgia makes people spend more
Retailers who evoke feelings of times past could make shoppers more willing to spend lots of money, according to a new
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Bad weather results in bad reviews
Restaurants may find they receive more negative reviews from customers when the weather is bad, a study has discovered.
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Negative yet polite reviews boost sales
Products that attract negative reviews could still sell well - as long as the customer write-ups include polite modifiers, according to a new
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Food order affects what people eat
The layout of a buffet can have a significant impact on what people will choose to fill their plates, with many going for the items they come across first rather than what they truly desire.  
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Consuming has become a lifestyle
Consuming has become a lifestyle and is no longer a requirement for survival.
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Protecting yourself from hidden messages
Ad-man James Vicary generated excitement and discomfort in equal measure back in the 50s when he boasted about the success of his "subliminal adverts".
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Shopaholics buy to improve their mood
People who are addicted to shopping spend so much because they believe doing so will improve their mood.
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Choice makes us more likely to spend money
Individuals are less likely to purchase a product if it is the only option available.
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How cutlery affects the way our food tastes
The taste of food could be influenced by the cutlery used to eat it, new research has suggested.
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Shared experiences are the most powerful
A person's overall evaluations of their experiences are often shaped by the social context in which these events take place.
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Sweetened drinks and the risk of depression
Consuming sweetened drinks increases the risk that a person might suffer from depression, new research has suggested.
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Emotions and time pressures of auctions
A person's behaviour at auctions is influenced by both their emotions and the time pressures of such events.
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Last-minute decisions are not objective
Consumers are more likely to make emotional decisions at the last minute, rather than be objective about their choices.
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Why shoppers prefer familiar products
A new study published in the Journal of Consumer Research has explained why consumers are more likely to purchase a product if it is familiar and are less likely to buy an item they have previously ignored.
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The psychology of online reviews studied
We used to rely on word-of-mouth or expert critics to help us choose our purchases, be that a planned holiday or a movie rental.
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Wealth and optimism lead to happiness
Wealth and optimism both play a part in the average person's level of happiness.
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Pound shops changed consumer behaviour
The rise and rise of the British pound shop may have contributed to a change in consumer behaviour.
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Happy staff make customers happy too
Positive emotion displayed by staff members working in retail can have a contagious effect on consumers.
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Humour reduces our resistance to ads
Whether it's messages on smartphone Apps or the old fashioned way on billboards, radio and TV, advertisers bombard us relentlessly.
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