As the publishing industry’s gaze continues to move eastward to the burgeoning Chinese and Asian tiger markets, including hundreds of millions of English-speaking readers, the Beijing Book Fair has grown in importance. In fact, over 90% of China’s domestic publishers participate in the late August / early September show, and scores more Indian, Japanese, and Korean publishers choose to make an appearance due to Beijing’s proximity.

By exhibiting in the ForeWord cooperative booth, your titles may potentially generate rights interest from any number of Asian publishers (typically, a foreign rights deal includes a non-refundable advance and a royalty rate of 7 – 8%.) So, with no out of pocket expense – except for the exhibit fee to have your title displayed at the ForeWord booth – you stand to earn an unexpected windfall. Representatives from ForeWord direct visiting agents and reps to the appropriate shelves (books are arranged by genre) and collect business cards and contact information when interest in a certain title is expressed. ForeWord will then pass on the contact info to the corresponding publisher.

How to Register

Books can be registered for a trade show via the Order button on this page. Your receipt will contain details about how to get your book to us. If you have any questions, check our FAQ or call us at 231.933.3699.