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Deceptive Love: Agency hires women to encourage men to pay

March 15, 2013, 1:20 a.m. | Svitlana Tuchynska

Users of some of the world’s most popular dating sites, run by an English company with offices in Ukraine, suspect they are being scammed.
© Pavel Podufalov

Editor's Note: BBC, the British public service broadcasting corporation, investigated Cupid plc, a firm that bills itself as one of the world's top online dating services, following customer complaints. The Kyiv Post followed up with an investigation of Cupid's business practices in one of the dating agency's offices in Ukraine. The BBC report can be read here: http://www.bbc.co.uk/news/uk-21552566.

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