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Sochi stars set for sponsor gold

These Olympians could sign lucrative endorsement deals after the Winter Games.

Gracie Gold

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  • Sport: Figure skating
  • Olympic medals: 1
  • Age: 18

Gold has become America's sweetheart because of her talent, looks and personality, and could be in line for new sponsorship deals worth over $1 million.

Gold, who helped her team win a bronze medal, already has deals with companies such as Nike (NKE, Fortune 500), Visa (V, Fortune 500), United Airlines and Procter & Gamble (PG, Fortune 500).

By Alanna Petroff  @AlannaPetroff - Last updated February 19 2014 06:57 AM ET
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Turning Sochi medals into money

Winter Olympians are often overlooked and underpaid compared to other athletes, but a handful of Sochi stars could score sponsorship gold.

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