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The Verge

Small Empires: Squarespace and the love of optimizing constraints

8,258 views 1 day ago
Making a website is hard. Making one that supports a business is even harder. When Anthony Casalena started Squarespace in early 2004, these were some of the problems he endeavored to solve. After 10 years of development, Casalena and the Squarespace team have perfected the art of designing within constraints, and they've fostered a growing enterprise by applying that principle to the businesses and passion projects of their customers. In this episode of Small Empires, see how Squarespace made the jump from solo founder to startup success and how the company continues to push the boundaries of online entrepreneurship both for itself and its customers.
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Making a website is hard. Making one that supports a business is even harder. When Anthony Casalena started Squarespace in early 2004, these were some of the problems he endeavored to solve. After 10 years of development, Casalena and the Squarespace team have perfected the art of designing within constraints, and they've fostered a growing enterprise by applying that principle to the businesses and passion projects of their customers. In this episode of Small Empires, see how Squarespace made the jump from solo founder to startup success and how the company continues to push the boundaries of online entrepreneurship both for itself and its customers. Show less

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This summer we traveled around the United States to see how science and technology are driving the next generation of American innovation, looking beyond just apps and gadgets. We're bringing you stories from Pittsburgh, Detroit, Kansas City, and New Orleans that explore how communities and companies are changing in our own backyards. This is the road less traveled.

This is Verge Detours.

Check back for new dispatches each Wednesday.

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In-depth video reporting from The Verge.
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