[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
For Immediate Release:
AMSTERDAM, Netherlands and San Diego, California, October 2,
2013 -
Newzoo, a global games market research firm with
headquarters in Amsterdam, Netherlands; and
M2 Research, a market research and consultancy
located in San Diego, California have entered into a partnership to
leverage their business and research capabilities to support the
global games industry.
As the global games industry evolves, the need to understand
trends and access multi-platform consumer and developer data on a
global scale becomes more acute. By establishing this partnership,
Newzoo and M2 Research enhance their position to address this need
and provide support for their customers’ development,
marketing and strategic decisions.
The partnership will provide expanded research and consulting
services to support the rapidly evolving gaming industry. Newzoo
projects the gaming market will reach $70.4B across all platforms
by the end of 2013, with 1.24B people playing games globally and
increase to $86.1B by 2016, with much of the new growth coming from
tablet and mobile games. Newzoo expects mobile and tablet
games alone to grow at an annual rate of 18.8% and 47.6%
respectively over the next three years.
“The dynamics of the global gaming industry are
increasingly complex,” said Wanda Meloni, M2 Research’s
Founder. “Newzoo has the most depth and breadth of any
consumer data, spanning key global markets. This represents a
critical resource to understand usage patterns and preferences.
Combined with M2 Research’s focus on development, technology
and segmentation trends, our partnership provides clients with a
world-leading data source combined with value-enhancing context and
insight. I look forward to working closely with Newzoo.”
Peter Warman, CEO of Newzoo noted, “Partnering with M2
Research allows us to reach more clients in North America, offer
local support, and tap into M2 Research’s expertise. We have
seen a huge increase in demand in the past two years, not only for
our global market data itself, but also for custom analysis based
on the data.”
About M2 Research
M2 Research is a market research and consulting company that
provides custom analysis, market research and market segmentation.
M2 Research covers production and market lifecycle trends and the
impact on development, emerging technologies, and demographic
segmentation.
About Newzoo
Newzoo is the leading global market research firm focused purely
on the games market. The company provides its clients with a mix of
primary consumer research, transactional data and financial
analysis across all continents, screens and business models.
Newzoo’s US clients include Valve, Plantronics, Wizards of
the Coast, Incomm, Nvidia, Microsoft, EA, Coca-Cola and Visa.
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