Are You Paying Attention to Data or Going Through the Motions?

Your website and social media channels hold a goldmine of information.  Make sure you’re looking at the right data and that your business objectives are clearly detailed.  Once the data starts rolling in, take the time to understand it and your company can reap large rewards!  Hint:  it may take a bit more than a pretty pie chart...

What data is your company tracking?  And how is your company using this data to further its business goals?