American Family Association
What is AFA?
 American Family Association (AFA) was founded in 1977 by Donald E. Wildmon , who was pastoring First United Methodist Church in Southaven, Mississippi, at the time. The original name of the ministry was National Federation for Decency but was changed to AFA in 1988.
Today, AFA is one of the largest and most effective pro-family organizations in the country with over two million online supporters and approximately 150,000 paid subscribers to the AFA Journal , the ministry's monthly magazine. In addition, AFA owns and operates nearly 200 radio stations across the country under the American Family Radio (AFR) banner.
Other divisions of AFA include the Center for Law & Policy (CLP), a firm dealing in religious, First-Amendment, and constitutional matters, and AgapePress , an online news provider that is syndicated around the world. AFA maintains activist Web sites such as OneMillionMoms.com and OneMillionDads.com that rally Christian activists to contact companies asking them to drop their advertising from objectionable TV shows. AFA web sites average over 40 million hits and five million visitors each month.
AFA uses all these means to communicate an outspoken, resolute, Christian voice throughout America.
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Our Purpose
The American Family Association serves as a traditional values advocacy organization for millions of families across the country. Our goal is to inform, motivate, and equip God's people to take action on issues that threaten to undermine and destroy the traditional family and the Judeo-Christian values upon which our nation was founded.
AFA is a multi-faceted organization committed to defending and promoting the Biblical ethic of decency in American society with emphasis on moral issues that impact the family. AFA heavily focuses on the influence of media and the entertainment industry — including pornography — and holds companies accountable for sponsoring programs that attack and undermine family values, as well as applauding those companies who act responsibly.
AFA is a Christian organization, holds a Biblical worldview, and seeks to promote the truth found in the scripture.
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Our Voice
 The impact of AFA on pro-family issues is recognized nationwide. AFA spokespersons have appeared on programs such as ABC's Good Morning America , World News Tonight , and Nightline ; Fox News' The O'Reilly Factor , Hannity & Colmes , and Fox News Live ; NBC's Today Show and Meet the Press ; MSNBC's Deborah Norville Tonight and Countdown with Keith Olbermann; CNN's Lou Dobbs Tonight , Anderson Cooper 360 , Wolf Blitzer Reports , Talk Back Live , American Morning , and Crossfire ; CBN's The 700 Club ; TBN's Praise the Lord ; INSP's Inspiration Today ; and the BBC.
AFA spokespersons have been quoted in publications such as The New York Times , The Wall Street Journal , The Washington Post , Los Angeles Times , USA Today , The Washington Times , Chicago Tribune , Mediaweek , Advertising Age , TIME , Newsweek , WORLD , Christianity Today , and numerous other media outlets. They also are frequent guests on national and international radio programs including the BBC, National Public Radio (NPR), and Voice of America.
Advertising Age listed Donald Wildmon in its December 2004 "Book of Tens" as one of the top "10 Who Made a Mark on Marketing." Donald was named among other high-profile figures such as Karl Rove, Mel Gibson, and Mark Burnett. Advertising Age , Crain's international newspaper of marketing, serves as a widely recognized source for the latest information to over 198,000 advertising, marketing, and media professionals.
Click Here to view Advertising Age's list of top ten who made a mark on marketing.
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Our Impact
The following list includes examples of companies that have responded positively to letters and e-mails from AFA supporters regarding their advertising on objectionable TV shows:
| Dodge |
Finish Line |
Urban Outfitters |
Bayer |
| Hasbro |
Cellboost |
Kellogg's |
Red Lobster |
| SC Johnson |
Nisson |
McCormick |
Reckitt |
| Tyson Foods |
Goodyear |
Radio Shack |
Allstate |
| Lowe's |
Castrol |
Papa Johns |
Alberto Culver |
| Geico |
Ocean Spray |
Leap Frog |
Kohl's |
| Best Buy |
Nextel |
Chattem |
Wrangler |
| Footlocker |
Sharpie |
Intuit |
Coca-Cola |
Click here to view previous accomplishments of American Family Association.
AFA is a long-time member of the Evangelical Council for Financial Accountability .
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Fact Sheet Chairman and Founder: Rev. Donald Wildmon
President: Tim Wildmon
Date of founding: 1977
Location: Tupelo, MS
Membership: Over 2 million online supporters
Online Activism:
Divisions:
Issues:
Radio:
American Family Radio is a network of nearly 200 radio stations across the United States.
Publication:
The AFA Journal, AFA's monthly publication, has a national circulation of approximately 150,000.
Videos:
Suffer the Children, It's Not Gay and Facing Lions (Available soon)
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