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For the first time in the history of the iPhone product line, Apple today unveiled two entirely new products: the iPhone 5s and iPhone 5c. Naturally, they're pretty well differentiated, which may make the decision to pick one up (or not) that much more challenging. So, we leave it to you, dear reader: are you planning to equip yourself with one of Apple's newest phones here in just a few weeks? If so, which one? If not, why? Of course, those who've found little to love about iOS have some fairly fantastic options coming their way this holiday season as well. Leave your vote and note below, won't you? And, please, keep it civil -- internet comments are forever, after all.

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The iPhone 5s was expected. The iPhone 5c, on the other hand, was merely rumored. Now that Apple has taken the wraps off of two new iPhone products, it's the newest range that strikes us as the most curious. For months, pundits have wondered if and when Apple would attack two obvious markets: the large-screen market -- which Samsung is lapping up in supreme fashion at the moment -- and developing markets. The iPhone 5c addresses neither of those, which begs the question: who exactly is Apple targeting?

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The iPhone 5s and 5c announcements were the big stories at today's Apple event, but let's not lose sight of the things that really matter -- like the iPhone's accompanying cases, of course. Jesting aside, both smartphones received a full lineup of colorful cases that not only add a degree of protection to the phones but also throw in another element of personalization that's become so prevalent in the mobile industry lately.

While the case designed for the 5s seems to be your standard gel (with five total hues offered), the design for Apple's iPhone 5c case is much more interesting. While it's also a gel, it's a little less rigid than the 5s option (though still reasonably sturdy), but the more important part of the accessory is its back, which initially reminded us more of a game of Connect Four than an actual case. It involves a series of 35 circles arranged in a 7x5 grid. This design offers a two-toned color scheme, with the 5c body providing one hue and the case providing the other. As you can see, Apple's putting a very heavy emphasis on the importance of color, and the company is trying to back up its focus with some vibrant oomph. We played with a few different color combinations after today's event, so check out our gallery of images below to see what you think.

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We use the term loosely, but the iPhone is no longer a "one size fits all" smartphone. Today's Apple event marked the introduction of the iPhone 5s and iPhone 5c, and beyond price, the two devices are separated by several unique features. Considering your own desires for gaming, photography, security, style -- and yes, your budget -- it's likely that one phone is a better fit for your needs. So join us after the break as we explore the finer points of Apple's latest smartphones.

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Right on time, as Apple's launch event finishes the FCC publishes test documents for its latest hardware. After pawing through the stack we didn't spot any surprises for the iPhone 5c or iPhone 5s -- with their wide LTE compatibility and Bluetooth 4.0 LE covered there's little missing other than 802.11ac WiFi -- or internal photos exposing the new 64-bit A7 chip. Still, there are external pics (a few are included after the break) showing some of the frequency and exposure testing endured by each phone, and enough band information for those interested to stay busy until they actually go on sale.

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While Apple was explaining the iPhone 5s' new M7 motion coprocessor, it mentioned a Nike+ Move tracking app that left us wondering about the FuelBand's fate -- is it redundant? In a word, no. Nike tells us that Move is simply an "introductory experience" that generates a Nike Fuel score based on day-to-day movements. Those serious about activity tracking will want to continue using a FuelBand or the Nike+ Running app, the company says. While that news may prove disappointing for some fitness gurus, we wouldn't be too worried at this stage -- there are likely to be at least a few apps that combine M7 support with advanced features.

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If you're looking to relive all that went down in Cupertino earlier today, the full-length event video is now online for you to do just that. From a stable of new iPhones to a shiny new mobile OS, Apple packed in the announcements and a viewing sessions affords you the chance to rehash the event in its entirety. Just check the source link below -- and make sure you've got Quicktime installed, of course.

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While we were busy gawking at the iPhone 5c and iPhone 5s, Apple was quietly expanding the reach of its AppleCare+ extended support program. The service is now available in France, Italy and the UK, giving locals two years of iOS and iPod hardware support (including two accident claims) beyond the European requirements. Customers pay £79 (€99 in Europe) to cover an iPad or iPhone, and £49 (€59) to safeguard an iPod. Unfortunately, the expansion comes at a cost for Americans -- Apple is quietly hiking its AppleCare+ accident repair fee in the US from $49 to $79. While that's still cheaper than regular service, it's expensive enough that some may simply prefer to take better care of their gadgets. May we suggest a case?

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This is where the Moto X magic happens: a 455,000 square-foot factory in Fort Worth, Texas that formerly manufactured devices for Nokia. From start to finish, these human-manned assembly banks are where your Moto X Moto Maker creations are born, assembled, tested for quality and then shipped off. We'll have more to come from our big Texas excursion, but for now feast your eyes on this bit of mobile Americana.

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The general public has to wait until September 18th to get their hands on the final, non-beta version of iOS 7, but developers can get look at what's in store for that release starting today. Apple has just released the final version, or golden master, of iOS 7 though the usual dev channels. Expectedly, it's compatible with the iPhone 4 and later, as well as the iPad mini, iPad 2 and up, and the 5th-generation iPod touch.

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Welcome to the drama, the dilemmas, the sheer disbelief involved in picking accessories to go with your new iPhone. (Yes, an official 30-pin to Lightning adapter really costs that much). We can't promise to make the choices easy, but we can at least give you a glimpse of some of the bumpers and functional extras that Apple has revealed today, and link you up to the relevant pages on Apple's store (see the Source links below).

Starting with the iPhone 5c, it's "unapologetically" plastic to start with, of course, but you can give it extra protection with an additional, colorful mesh-style plastic case. This costs $29 and comes in the same five colors as the phone itself, so you can either match the phone or mix it up with a secondary color. There's also a black option if you want to tone things down a bit. One more thing: the iPhone 5c gets it's own Lightning dock, which comes in plain white and costs $29.

Next up: the iPhone 5s, which comes in very different color options -- silver, grey or gold -- and therefore gets a different set of bumper colors. These cost $49 $39 (correction: $49 is solely for the special (RED) charity case, regular cases are $39), they're made of leather on the outside and protective microfiber on the inside, and come in softer colors that are a bit tricky to describe (not least because this writer is red-green color blind): some kinda yellow, some kinda peach, some kinda... or just look at the image after the break. Lastly, Apple's website lists a $29 iPhone 5s dock too, which is cross-compatible with the regular iPhone 5.

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The iPhone 5s has finally been unveiled. Following an intense buildup of pre-announcement hype and leaks, Apple describes its latest flagship iOS device as the "most forwarding-thinking iPhone yet." Wondering how the specs compare to the regular 'ol 5, though? We're glad you asked because we've laid it all out just past the break.

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