The Battle Over 'Do Not Track'

... the the ... after years of negotiation the hand wringing the offline advertising marketing industry has failed to come up with the means to protect consumers' privacy and ... now technology may be doing the job for them but it will be pretty says John Bussey author WSJ's that his column he's right here beside me high there are ... so ... consumer groups have long wanted to basically had me ... do not track function so the bees adds that ... they know where we go online they see what were looking at I have stand up paddle boarding pass following me from every side yes you're right yes you know were queueing yes they wanna protect us from the rights and the market of recent putting cookies on your computer and are tracking where you go so the third party marketing outfits that sell the data to advertise to think this this um ... so ... the ... of the Federal of the of the fair Trade Commission on and consumer groups have for some time one of the haven't do not track function ... of or better yet in the case of the consumer groups of a walk a function ... a hands on the industry has a book will negotiate with everybody and which I come up with a self regulatory mechanism in pretty much ... that's the stuff on apartheid ... now that the consumers say hey wait a second month we are protecting consumer privacy we have an opt out yes that's right you can go to this website your ad choices you see those icons and apps ... it bad choices ... you can click on there and you can go through process and ... an opt out of the tracks that needs to actually won't get ... the advertisements ... but they still get that data are still hitting the debt ... to actually being tracked you dislike getting the amortizes Inn and the truth the matter is that that website ... is kind of the year to really get you now to convince you that behavioral ads are ok once it's not an easy ... is an easy place to navigate through for consumers to opt out ... by asking this and and and the concealer say the harm that this is what let's walk listening aside from perhaps I feel very annoyed if I see the same ads every site that I cut the film in it you like somebody sort of watching everything I do ... the farm could be you where to what the harm is in the consumer groups mind of a privacy issue ... nobody should be putting cookies on your property ... on your computer nobody should be following you to websites to might not want ... folks to know that your ... city ... for health reasons for also for political reasons for ... all Sosa priests ... the industry says oh wait a second here were being paranoid about something that really is a problem ... well we're just following the machine its ... anonymous it's not tied to the truth of matters machines in your house ... technologies only point to cut one up this whole process you with the initiative could do that struck Moore today or where would you want to pump in that is a Safari Arctic blocks you have the option of watching of ... cookies for the browser write correct ... Mozilla's talking about making the default option which would be really substantial support some of the browsers are not kind of odd at the party quite yet ... but the presumption is that between consumer and pressure from Washington that browsers are in a technologically sold this problem ... and it's not the solution to the third party marketers like ... isn't going to me and easy to spread isn't going to be in awe Dell solution in other words I have to take action to this doesn't happen or did people ever had mentor interaction where ... we decide to opt and yes I do one of the surf at ease as it did it did in the fall that beat this is ok when when you think the direction we are right right now it's gonna blow right aam and the souls talking about putting it on as a default ... option for either browser so you get the machine ... your company your fine home ... on Firefox ... will be your your your browser ... and what are the turn on some wood wood block most of cookies being placed on the other computer ... on and that there will be options funny of them if you want to have those pretty deal last summer to what they might want to be ... shopping for refrigerator Minnesotans ... cruising the internet Summly the house ... that's yes um no but I don't know ... and in the ... industry says this is what ... advertising supports a free internet is supports websites you don't want to ... cut this off because of a resumption of the invasion of privacy ... consumer groups say it's no presumption it is that it's ... it's ... although there are some would argue doesn't mean on the internet if you have if you actually think you have any privacy at all ... we live in a dream what you get it becomes credible source often it's not so philosophical argument ... on in the in the ad agencies come down very strongly saying that you want to keep this flow of revenue because it's too bad yet ... are you not ... hear talk about that last he later on but it begs to be with us ...