After a glorious 150 years in print and a niche in reporting and publishing, when the Times Of India group decided to make a debut on the small screen, everyone knew it would have to be a grand affair with spark and sizzle, glamour, glitz and gumption. And so, the first TV channel of the group - zoOm was born - from films, fashion, style and attitude, with a clear message - when it comes to Bollywood, "isko dekho".

Even as the slick styling, new-age programming, catchy countdowns and engaging chat shows were making their marks, Bollywood stars instantly took to the channel as the 'it' place to be on TV. From breaking news to launching new music, covering fashion events to 'crashing' the Page 3 parties, zoOm became the destination for '100% Bollywood' content. The home to all the scoops, gossips, controversies, faux pas and fan clubs.

In our 9th year, zoOm has enviable viewership of 115 million urban Indians and an ever-increasing fanfare in 28 countries across 4 continents. zoOm has not only captured the small-screen, but also made a splash on the social media platforms with over 2 million Facebook fans, 680 million video views on YouTube, an ever-increasing circle on Google+ and a constantly buzzing Twitter timeline.

India's No.1 Bollywood channel is also the World's No. 1 Bollywood destination. zoOm into our world and see for yourself!