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August 7, 2013





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Sony's PlayStation business still looking worse for wear
Sony's PlayStation business still looking worse for wear
August 1, 2013 | By Mike Rose

August 1, 2013 | By Mike Rose
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    17 comments
More: Console/PC, Business/Marketing



Sony continued to show signs of financial improvement in the first quarter of this fiscal year, although once again it was nothing to do with its PlayStation business.

Sony's video game business is still proving detrimental to the company, as operating losses for its Game division have increased year-over-year, due in part to research and development expenses for its upcoming PS4 console.

Sony says that its video game results are significantly lower than its original forecast in May, due to a decrease in unit sales for its PS3, PSP and PS2 hardware. The negative impact of the depreciation of the yen against the U.S. dollar is also cited, as the company warns that operating results are "expected to deteriorate significantly year-on-year."

The company estimated back in May that it will sell 5 million PS Vitas and PSPs combined, and 10 million PS3 and PS2s during the fiscal year. For this first quarter, Sony managed sales of 600,000 PS Vitas and PSPs combined, and 1.1 million PS3 and PS2s combined -- and it says it is still on target to meet those original forecasts.

Looking to the rest of the year, Sony says that it is preparing to turn its video game business around with the launch of the PS4 this holiday season. The PS Vita is not mentioned in its forward-looking plans.

It was, in fact, Sony's Mobile Products division that made the real difference to the company's full quarter results, swinging from notable losses last year to operating profits this year.

For the quarter ended June 30, 2013, Sony's Game division recorded revenues of 117.9 billion yen ($1.2 billion), essentially flat year-over-year, and operating losses of 14.8 billion yen ($150.5 million), down further compared to operating losses of 3.5 billion yen ($35.6 million) year-over-year.

Overall, Sony posted revenues of 1.7 trillion yen ($17.4 billion), up 13 percent year-over-year, and profits of 3.5 billion yen ($35.6 million), a swing to profits from last year's losses of 24.6 billion yen ($250.0 million).






Comments


Kevin Clough
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I'm not sure where the article quoted from, but the depreciation of the yen versus the dollar actually has a positive effect. It makes USD sales worth more to the company.

It makes sense though that their videogame division is going to have a weak year though. Vita sales will become less profitable once they cut the price. Less PS3s will sell as people wait for the PS4. PS4 will be sold at a loss initially so the more you sell the more you lose. This is definitely an investment year which will hopefully pay off down the road if the PS4 does well.

Wyatt Epp
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> PS4 will be sold at a loss initially
Is this confirmed? The R&D; was largely a sunk cost, and that's certainly a factor in this revision, but considering the hardware? I'm sceptical they'd have a BoM that high unless they're getting gouged for the recording and background management ASICs (which I sort of assumed would be in-house parts) or something.

Kevin Clough
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No, it isn't confirmed that it will be sold at a loss - that is just my opinion based on other console launches. In fact Pachter thinks they will make a $25-$30 profit on it.

Merc Hoffner
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If the Wii U is sold at a loss at $350 dollars in 2012, I find it hard to believe the PS4 could be sold at a profit at $400 in 2013. And Patcher was pretty wrong on 3DS.

Wyatt Epp
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You can build an APU system _now_ with off-the-shelf parts _as an ordinary consumer/end-user_ for under $400. Adjust for economies of scale and there's nothing hard about it.

My hypothesis is my own. Pachter is a bit of a loon in the best of situations; I wasn't even aware of his estimate. I don't know that they'll necessarily profit, but breaking even is plenty plausible.

Kris Graft
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Hey Kevin,

Typically, for a Japanese company that's exporting products to the U.S., you're right. But according to Sony's earnings release, the depreciating yen will have a negative impact on the company's game group, "reflecting the high ratio of U.S. dollar denominated hardware costs." This seems to say that Sony will be spending a significant amount of money on hardware in the U.S. In that scenario, a weak yen comes back to bite Sony due to the conversion rates, as they have to spend more yen per dollar. Know what I mean?

Merc Hoffner
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@ Wyatt

Please someone do correct me if I'm wrong, but this is extremely far from off-shelf APUs seen to date because of the PC market dynamics. Basically if I understand it, AMD's APUs have been leveraged as efficient embedded processors, taking advantage of their low power consumption, heat output, size and motherboard complexity to create effective mobile and embedded solutions with functional but limited gpu capacity. The non-standardization of APU tech in the marketplace also means that developers can't make real use of any communication advantages they could offer. The result is that AMD sees no point in combining hefty GPU parts on the APUs you can actually buy - they figure anyone serious buys a discrete solution anyway. The PS4 represents AMD's first real market attempt to pair serious GPU grunt to a CPU, and consequently it'll almost certainly be a much larger die than you get off the shelf and consequently cost substantially more to build.

And really, could you pack in an 8-core 1.8TF processor, auxiliary processors, hardware codecs, DACs and controllers, motherboard, 8GB GDDR5 RAM, a Bluray drive, a hard drive, networking components and wireless connectivity, ports, cooling solutions, power supply, casing, assembly, cabling, license fees, paraphernalia, packaging, distribution, import duties and retailer cut for less that $400? Top that off with your per-user buildout of backend hardware and infrastructure. Oh yeah, and the controller, which itself contains casing, assembly, controls, bluetooth, a capacitive panel, motion sensors, battery, connector ports, optics and audio hardware. It all adds up. And if the PS3 was losing >$200 on a $600 RRP, yeah, I could believe they're posting a loss at $400.

Camilo R
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" PS4 will be sold at a loss initially so the more you sell the more you lose."

Common misconception. Costs associated with each unit include fixed costs which usually make a large chunk of the cost, whereas variable cost per unit even when selling at a loss is considerably less than selling price. The more they sell, the less they lose. Remember that those fixed costs will be incurred regardless.

Wyatt Epp
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On a different tangent, I'm curious...I keep seeing reports about how Sony's game divisions aren't doing so hot, but I wonder what knock-on effects Playstation has (e.g. for brand-recognition, customer loyalty, TV sales etc.)? Is there even a way to measure that?

E Zachary Knight
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Why is it that a completely unprofitable business is seen as a success because it sells a lot of units, but a fully profitable business is not seen as a success because it sells few units? (PS3 vs Wii U)

Christian Nutt
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Because Nintendo IS FOR KIDS

:D

Ed G
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Not sure I'm understanding you - are you suggesting the PS3 has been completely unprofitable while the Wii U has been fully profitable, or are you saying the Sony console business has been completely unprofitable while the Nintendo console business has been fully profitable, or are you saying Sony is completely unprofitable while Nintendo is fully profitable?

Or, are you saying success shouldn't be measured by how many units are sold? It's been a very long time since profitability was the critical measure of success in this industry. There have been plenty of profitable franchises and studios killed simply because they didn't sell enough units.

Oh, and Christian is absolutely correct - Nintendo is for kids and kids have very short attention spans.......

ps. is Sony still manufacturing PS2s?

Kujel s
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@Ed G: He means the Wii U is profitbile for Nintendo even if it doesn't sell boat loads of hardware but ps3 has never been profitible even selling something like 70 million units world wide.

Ed G
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Really?? But if the Wii U was selling at a loss last year, when did it become profitable? And PS3 has never been profitable?? I thought I read differently somewhere. I know it hasn't been hugely profitable, but completely unprofitable.....

Regardless, I maintain that these days, profitability doesn't mean as much towards success as it used to!!

Kujel s
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Wii U sells at a small loss, so small infact that buying one game makes the system profitable, this comes strait from Reggie what's his last name, Nintendo of America's CEO.

Sony has never actually recuperated the losses encurred from the ps3's R&D;, manurfacturing, network costs, etc.

PS: profit is the name of the game for these companies, they don't really care about giving us good products or services, just getting us to buy siad products and services.

Merc Hoffner
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"Regardless, I maintain that these days, profitability doesn't mean as much towards success as it used to!!"

-That's genuinely, unbelievably hilarious. I'd consider putting that on a T-shirt, but you're not interested in making money soo...

In all seriousness, plenty of operations are functional, beneficial, and even successful as non-profits (though that's not the same as saying they don't earn money), and plenty of rich companies are playing pseudo-loss making shenanigans to mitigate tax liabilities, but everyone has to eat. If you're losing money then you'll either have to kill your savings or hope for hand outs, or else you're going to starve to death.

Perhaps generating actual sustainable profit isn't a primary concern for many major corporations anymore. I maintain this sales first, economic common sense second, workers are scalable commodities, fingers in pies we have no clue about approach is a lot of what's wrong with modern economies.

Oh, and the PS3 has been WILDLY unprofitable - the loss making was so extreme it virtually wiped out all profits made on PSX PS2 and PSP combined - $2 billion just in the first year, and they were never even close to recovering.

E Zachary Knight
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Merc,

There is a difference between "non-profit" and "unprofitable". But I completely agree with your statement.

Ed G,

Pay attention to Merc and Kujel.


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