It turns out all those ads cluttering up your Facebook news feed are working just fine for the social media giant.

As the company reported its latest quarterly earnings, what stuck out the most was its success selling mobile ads, those seen by people using Facebook on tablets and smartphones. That group of mobile users has now grown larger than the one looking at Facebook on desktops each day.

Earnings from mobile ads exceeded analysts' expectations, generating $655.6 million, or 41 percent of Facebook's advertising revenue -- up from 30 percent last quarter.

Those results contrasted with the weak second-quarter earnings that Google reported last week, which analysts pointed to as evidence that web giants are stumbling in their efforts to make money from mobile as people increasingly connect to the Internet through smartphones and tablets.

Though Internet users clicked on more Google ads last quarter, the average price per click decreased by 2 percent, marking the seventh straight quarter that the price dropped, according to The New York Times. Analysts, and even Google executives, have pointed to the lower cost of mobile ads as a factor driving down that price.

So has Facebook mastered mobile while Google is failing? Not quite. Some analysts note that since Google is transitioning to mobile from a much larger and more established advertising base, it's not quite fair to compare.

"I think Facebook had an advantage over Google because it built its mobile advertising effort from scratch," said Tom Forte, managing director and senior research analyst at Telsey Advisory Group. "Google was further along in the game when Facebook started its effort."

Facebook has only begun making significant money from mobile in the past year. The company didn't report mobile revenue for the second quarter of last year, but analysts estimated it was somewhere between $40 million to $50 million.

Yet Nate Elliott, a vice president at Forrester Research, said that Facebook has a number of advantages over Google when it comes to mobile advertising. The large photo ads inserted in the newsfeed on Facebook's mobile app are more compelling than Google's text-based paid listings and small mobile banners, Elliot said.

"The fact is that Facebook's best ad unit looks like and is nearly identical to the content Facebook is showing you," Elliot said. "It makes it really easy to blend some of the advertising into the actual content users are seeing."

Elliott added that Facebook's desktop ads and mobile ads look almost identical, "which makes life a lot easier for the advertisers." Some Google advertisers, he said, have to design different ads for desktop and then another set for mobile.

On the earnings call Wednesday, Mark Zuckerberg, Facebook's CEO, said that ads make up about one in 20 stories on Facebook's news feed, though he didn't specify whether or not he was talking about the mobile or desktop version. In March of this year, Facebook introduced a redesigned and more advertising-friendly news feed.

But when it comes to the mobile ad market in the U.S., Facebook still has a long way to go to catch Google. eMarketer expects Facebook to capture 14.9 percent of mobile ad revenues this year, while Google will capture a whopping 52.1 percent.

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• Show Yourself Breastfeeding

  This mommy controversy has long plagued Facebook, as the company states there can be no nudity in its <a href="https://www.facebook.com/legal/terms" target="_hplink">terms of service</a>. But parents argue there's a line between "inappropriate" and "legitimate" images. <a href="http://www.huffingtonpost.com/2012/02/08/facebook-nurse-in-60-brea_n_1263532.html" target="_hplink">Emma Kwasnica</a> is a breastfeeding advocate who often posts pictures of herself nursing, and as a result, her account has been suspended five times. Kwasnica and other mothers even protested the issue at Facebook headquarters during National Breastfeeding Week.

• 'Pretend' To Be The Zuck

  Apparently there can be only one Mark Zuckerberg on Facebook. <a href="http://www.pcmag.com/article2/0,2817,2385254,00.asp" target="_hplink">According to PC Mag</a>, in 2011 Mark S. Zuckerberg was kicked off Facebook because of "identity fraud." But this lawyer from Indiana had other Facebook woes before his restricted account: Because of the similarity of his name to the ever-fascinating CEO, S. Zuckerberg was receiving nearly 500 friend request a day. Eventually, after making a few headlines, Facebook apologized and the lawyer regained access to his account.

• Share Names With A Celeb

  Selena Gomez was recently banned from Facebook. But it wasn't the Disney superstar who's been prohibited from uploading her latest pics; it was just a regular girl, <a href="http://www.tmz.com/2012/08/05/selena-gomez-banned-facebook/" target="_hplink">TMZ reported</a>. One day Selena Miranda Gomez from New Mexico attempted to access her Facebook account and found she was unable to log in because the social networking site believed she was impersonating the actress, which is against the company's policy. At the time of publication, it was not clear whether Gomez's account had been reactivated.

• Set Up A Profile Under Your Famous Pseudonym

  Salman Rushdie, who penned titles like <em>Midnight's Children</em> and <em>The Satanic Verses, </em> had his <a href="http://www.huffingtonpost.com/2011/11/14/salman-rushdie-facebook_n_1092828.html" target="_hplink">Facebook account suspended</a> in 2011 because of what Facebook perceived to be a name discrepancy. While Rushdie's first name is Ahmed, the world knows him by his middle name, Salman. The social network told the author that he wold have to use his first name on his profile. "Dear #Facebook, forcing me to change my FB name from Salman to Ahmed Rushdie is like forcing J. Edgar to become John Hoover," Rushdie sounded off on <a href="https://twitter.com/SalmanRushdie/status/136136147398168576" target="_hplink">his twitter account </a>following the incident. Facebook later restored <a href="https://www.facebook.com/rushdie" target="_hplink">his profile</a>.

• Coordinate Hack Attacks

  <a href="http://www.youtube.com/watch?v=kZNDV4hGUGw" target="_hplink">Operation Payback</a> was a plot from the infamous hacker group Anonymous to take down Visa's website after the credit card company cut off donations to Wikileaks. Hackers gathered on both Facebook and Twitter to plan and promote an attack, causing their accounts to be suspended on the social networking sites, <a href="http://www.zdnet.com/news/wikileaks-hackers-attack-visa-get-banned-by-facebook-twitter/490442" target="_hplink">according to ZDNet. </a>

• Take Odd Pics Of Your Kids

  <a href="http://www.huffingtonpost.com/2012/07/27/lauren-ferrari-banned-facebook-breastfeeding_n_1709928.html" target="_hplink">Lauren Ferrari was banned from Facebook</a> for seven days after she posted a photo of her 5-year-old pretending to nurse her younger sibling. While Ferrari didn't think much of the image when she uploaded it, both Facebook and the police found the photo to be problematic. The Seattle Police Department said her actions showed "poor parenting," which sparked an online controversy about what should and should not be put online.

• Spam Your 'Friends'

  Adam Guerbuez was fined $873 million after sending out more than 4 million spam messages about penis-enlargements, porn and marijuana, <a href="http://www.pcworld.com/businesscenter/article/207046/facebook_spammer_tries_to_cash_in_on_873_million_fine.html" target="_hplink">according to PC World</a>. This behavior got Guerbuez kicked off of Facebook and caused him to file for bankruptcy in 2010.

• Pretend You're Over 13 When You're Not

  <a href="http://www.huffingtonpost.com/2011/03/23/facebook-underage-users_n_839437.html" target="_hplink">In 2011 Facebook's chief privacy adviser</a> said that an average of 20,000 underage Facebook user accounts are shut down each day. The social networking site has a strict policy stating that only those over the age of 13 are allowed to maintain a personal profile.

• Add Script Or Code To The Site

  <em>"Hello, Our systems indicate that you've been highly active on Facebook lately and viewing pages at a quick enough rate that we suspect you may be running an automated script."</em> How would you like to get that email from Facebook? That's exactly what happen to tech-blogger <a href="http://scobleizer.com/2008/01/03/ive-been-kicked-off-of-facebook/" target="_hplink">Robert Scoble</a>. Apparently he had added an address book importer to his Facebook account, but any additional script whatsoever just doesn't fly with this social media site. His account was restored after he "<a href="http://scobleizer.com/2008/01/03/ive-been-kicked-off-of-facebook/" target="_hplink">made a public stink</a>" about the ordeal online.