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The All-American Road Trip
Be there when your consumers hit the road
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Content is the fuel of the social web
How to make your brand a part of the conversation
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The Evolution of Digital Marketing
Breaking through the blindness
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We love data

Somewhere in all the data your last campaign generated lies the secret of your success. If you’re lucky, it’s obvious. But more often than not, it’s hidden in a labyrinth of percentages and abbreviations, spreadsheets and graphs.

AOL Advertising can find the gold in even the most complex data mines. We not only crunch the numbers, but also see behind them, identifying the market patterns and customer behaviors they describe, and the strategies they suggest.

The fact is, we live and breathe data. It’s essential to everything AOL does, from our advertising solutions to our original content. The 50 engineers on our R&D team – including PhDs in Computer Science, Statistics and Engineering – study online product cycles to learn how to optimize results. AOL’s new content management system, Seed, uses advanced algorithms to measure consumer demand and determine the next hot topics. Our in-house research team studies market trends, conducts original research and writes original research reports. In short, we know the numbers, and how to put them to work.

To see how we can help you understand the impact of your campaigns, check out our research products. For our latest original research studies, browse through our research reports. And to see how we’ve helped drive results for other advertisers, take a look at our case studies.