→ It's 2012. Why aren't we talking up fragmentation and social graphs? Because eventually, it all comes to audience engagement, and we have it in spades. Viewers of IGN and AskMen spend up to 40% more time with our content than the online average.
First-looks, exclusives and the sheer depth of our editorial content might go to explaining a part of our following; but the real story is that we truly share in the passions of our audience.
Our days and frequent nights are spent reveling in the world of games and entertainment. We are elbow to hairy elbow with the immediate and beautifully fickle culture that captivates the minds of young men across the globe.
Your brand needs to engage these enthusiasts. We can improve your game.
As a team of clued-in editors, media marshals and creative mad scientists, we've worked through eleven years of successes and tribulations to better understand our viewers' desires, and how to evolve your brand message into an authentic experience that inspires conversion.
With thanks to our editorial, our viewers are also the first to know and amongst the earliest adopters. And they tell their friends.
We built it. They came.
Demographics
- 69% Male
- 30.3 Years Old
- $67,984 HHI
Why IGN.com
- One of the top sites for 18-34 electronic influencers.*
- IGN users spend an average of 18.7 hours a week playing video games.
- They purchase a total of 9 PC, console and handheld games annually.
Threshold of 600k target reach (ranks #3)
comScore Media Metrix, November 2010; Nielsen @Plan Rel 4 2010, IGN Audience Study, 2010
- Monthly Unique Reach
- 10,932,000
- Monthly Page Views
- 192,000,000
IGN.com
The premiere site for video game reviews, news, trailers, videos and all things young male entertainment enthusiasts seek. IGN's video game-related properties are some of the Web's leading video game information destinations.
Demographics
- 73% Male
- 30.6 Years Old
- $62,925 HHI
Why Gamespy.com
- They are 1.6 times more likely to provide frequent advice on video games.
- Monthly Unique Reach
- 1,271,000
- Monthly Page Views
- 7,000,000
GameSpy
Combining lighthearted gaming humor steeped in nostalgia with entertaining features and in-depth editorial commentary, GameSpy's got something for every type of gamer. GameSpy provides opportunities for branding, credibility and word of mouth that are beyond compare.
Demographics
- 63% Male
- 33.2 Years Old
- $71,597 HHI
Why AskMen.com
- #1 Source for Men’s Lifestyle topics.
- The average AskMen household spends over $294.60 on beer and liquor each year; combined that equals over $188.9 Million on alcohol annually.
OTX AskMen study, August 2009; Nielsen Online, Homescan Q2 2010
- Monthly Unique Reach
- 5,527,000
- Monthly Page Views
- 59,000,000
AskMen
AskMen is the largest and most trusted men's lifestyle site on the internet. Selected as one of the top 50 sites by Time Magazine, AskMen's content caters to millions of young professional males, and has been featured or discussed by the likes of CNN, SI.com, The Tonight Show, LIVE with Regis & Kelly and Yahoo!
Better. Stronger. Flash-er.
→ Whether it's an industry-first and technological marvel, or a straight-up IAB unit, we have a passion for our clients' brands and engaging media. Tap our creative and resourceful team to discuss any aspect of the planning process and how to take advantage of our full range of ad products.
We've had the opportunity to work with a wide variety of brands and through our extensive experience we've become experts in the video game, entertainment and consumer sectors.
IGN VIDEO:
#1 for Viewers and Streams
With over 9.1MM viewers and 70.0MM video streams, IGN leads the category. Our original content including Daily Fix, Strategize and Rewind Theater engage our audience both on and off the network. We continue to grow our distribution channels and video numbers through key partners including: MSN, YouTube, Xbox Live, MySpace among others.
Creative engagement? There's an app for that.
The IGN Game Reviews Application, available for free on iTunes, is designed to help users make smart gaming choices on the go. All of our highly-regarded game reviews are now accessible at the point-of-sale and our video reviews look amazing on the device, naturally.
Since launch, our app has seen over 1,000,000 downloads. Our latest and greatest innovation, it offers advertisers a first-mover opportunity, uncluttered ad space, and premier brand placement.