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geekly gears
15 Mar, 2013

Well, we started this article with 7 signs, but wouldn't you know it, we've added one more! Companies hire social media professionals for a multitude of reasons. One of those reasons tends to be a general oversight of all things social. Here are the latest blunders we've found.

social media

You've likely seen the latest rash of Facebook posts that give you 10 seconds to spell a nonsensical word that a 1st grader could figure out. These posts are nothing more than bogus ways to game Facebook's Edgerank algorithm. If your social media agency is doing this, you may want to rethink your market strategy for Facebook (and your agency).

business video

Social Media grants wizardly power to all with a click of a mouse or a swipe of a finger. You may reign with the wrath of the Dark Lord Sauron on all that oppose you! Admit it. We all somewhat enjoy the power we have over our social kingdoms!

business tools
17 Feb, 2013

We’ll start by saying we geeks aren’t a social media agency, but we have skin in this game. Why? We provide digital media managed services, or in other words, we are digital geeks that act directly on a business’ behalf. Therefore, we must be on top of our geekly game at all times. These are some of the things we see going wrong in Social Media. Don’t say we didn’t warn you...

social media
01 Jan, 2013

Nothing. Unless you're a big Danish bank AND your traditional marketing agency used professional models to stage provocative pictures (used in television commercials) when your publically stated goal was: ...to restore trust in the Bank and ensure that we live up to our new vision of being "Recognised as the most trusted financial partner."

geekly gears

So why do we so-called social media experts “eat our young” (e.g., beat-up on each other so often) if we’re so fantasticablulous? Well, because we’re not. Fantastic or fabulous that is. How can anybody be an expert in something this new that changes every 24 hours? It’s impossible.

social media
04 Dec, 2012

To capture attention today, you need more than just a business card and a website.  You need a complete digital media plan.

From blogging and graphics, to SEO, websites and video, today’s digital media spectrum not only requires an understanding of design and copy, but an understanding of data and code.  It requires geeks.

Does your business have a Social Media presence that drives sales? Are your blogging efforts increasing your SEO while driving a Call-to-Action? Are you effectively tracking your data and understanding what it means?

smarter copy

As Facebook Engagement in the News Feed started to see dramatic increases and users began interacting less and less on each other’s Walls, the impact all these changes had on Facebook pages for businesses was becoming absolutely agonizing. 

business tools
19 Oct, 2012

The real method to ensuring that you’re seeing everyone’s posts in the news feed is, of course, clicking the arrow to the right of “most recent” at the top of the news feed, then “edit options,” then select “all your friends and pages”

business tools
04 Oct, 2012

We Geeks took a deep breath before we started writing this one.  Unlike our other blog entries, we’re not tackling anything related to Best Practices this time.  Instead, we’re writing about three issues that frequently arise when we tell people that part of what we do is social media consulting.

A lot of people ask us about how to ensure their posts can only be seen by who they want i.e. “How do I keep my co-workers from seeing my crazy camping trip photos?  I can’t “unfriend” them but…”

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