Have smartphones reached their peak?
Apple (AAPL) is down 40% from its September 2012 high and HTC (2498.TW) has fallen 80% since April 2011. Samsung (005930.KS) is down 14% this month alone. Smartphone stocks, whose owners once relished in rapid gains, are tanking.
Aaron Pressman, Yahoo! Finance tech reporter, believes that this is the end of the line for the smartphone era. In the United States 59% of phone users currently have smartphones and a projected 100% of U.S. phone users will have them by 2015. We’ve reached market saturation.
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“Already growth in shipments of new smartphones in the U.S. market dropped to 14% last year from 51% in 2011 and 52% in 2010, according to figures from IDC. Worldwide, growth slipped to 46% from 76% in 2010,” writes Pressman.
So what’s a company to do?
Drop prices and shift focus to emerging economies.
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