Last night, instead of watching the Mad Men season premiere, I was playing Draw Something. But it wasn't just me: Susie was playing it, and our contributing writers were playing it, and basically we were all hanging out somewhere in our respective houses last night trying to guess each other's doodles.
Draw Something, if you don't know, is an iOS (and Android!) game that basically lets you play Pictionary with friends. It's primarily developed by Omgpop, but because of its crazy popularity -- 20 million downloads five weeks after launch -- Zynga jumped in and threw the company $180 million. We're not quite sure what exactly has piqued the interest of so many users, but it's now our favorite way to spend Saturday afternoon.