The most appealing aspect of the original Jawbone Jambox is its surprising ability to push big sound relative to its diminutive size. Other battery-powered wireless speakers might be louder or less expensive, but only Jawbone manages to foster a supreme balance of acoustics, portability, and design from such a convenient little package. As such, it's long been my go-to portable speaker, even with its rather steep $199.99 price tag.

So, what the hell was Jawbone thinking with today's announcement of the Big Jambox? A product that's six times larger by volume, more than three times heavier, and $100 more expensive than the best-selling original when it goes on sale in the US on May 15th (pre-order now). Why mess with a winning formula?