Cable companies accounted for 48 percent of all on-demand movie rentals for the first half of the year, research firm NPD said in a press release Monday.
NPD said that the fastest growing segment in VOD are telcos, which grew 24 year-over-year. Telcos outpaced Internet video-on-demand rentals, which saw a 15 percent increase.
Paying an upfront fee for an individual movie rental is different from services like Netflix and Amazon's Prime service, which offers unlimited renting for a flat monthly price.
Grain of salt time: NPD notes that its numbers are strictly for VOD and did not include subscription … Read more