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As the saying goes, “it’s not what you know, but who you know.” But in the technology industry, it’s really WHAT you know that matters most. Simply put: the best brains win. The importance of our strong engineering teams around the world and the talent they deliver to the business simply cannot be overstated. AMD has always made it a top priority to attract the best brains: engineering innovators bent on pushing the boundaries of what’s possible, and giving them the freedom to do just that. It’s that kind of mentality that’s kept us competitive in a tough business when so many others have tried – and failed – over the years.   With such a massive shift in our industry underway – namely the transition of growth from traditional PCs to more cloud-based mobile device computing – we thought it was important to tell you that some of the very best brains in the world have recently joined (and in some cases returned to) AMD. Why? Because these big, impressive brains believe in AMD’s business strategy, and believe in our already-strong nucleus of differentiated IP in graphics, client and server.   These are some of the very same people responsible for the world’s most popular tablets, smart phones, MP3 players and other mobile devices because they in-part architected them and the experiences they deliver. They are all distinguished innovators whose work had a major impact on x86 64-bit computing as well as low-power ARM-based mobile processing. And they now work for AMD.  As I mentioned, several of these innovators are former AMDers, so in a way you can say that AMD is “getting the band back together.” To carry that metaphor forward, we believe our engineering teams are poised to churn out a steady stream of hits for years to come.  Yesterday we announced the return of Raja Koduri to AMD as our corporate vice president of Visual Computing. Raja re-joins AMD from Apple, where he led the company’s graphics architecture. He is an accomplished engineering leader and notable graphics industry visionary. Formerly the graphics CTO for AMD, Raja now has overall responsibility for driving AMD’s innovation in visual and accelerated computing. With 20 years of hands-on experience advancing visual computing, from application software programming to GPU design, he has led engineering teams focused on graphics hardware, graphics software, parallel languages and power management.  Raja is a perfect complement to other recent, notable hires Jim Keller, Wayne Meretsky and Charles Matar as we round-out our engineering leadership team; a team stacked with both deep AMD and external experience. While we’re excited and fortunate to have world-class brains like Raja, Wayne, Jim and Charles coming to work at AMD because of the opportunity we have to disrupt the market, let’s also give thanks and credit to every one of the thousands of brilliant engineering minds working very hard all over the world to push the boundaries of what’s possible and bring AMD products to life. We hope you’re as excited as we are about what the future holds not just for our business, but for innovation itself and the impact our innovations can have on billions of peoples’ lives all over the world.   Mike Silverman is a Senior Manager in Corporate Communications at AMD.  His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

AMD announces special promotional offer for select AMD A-Series APU featuring Radeon™ Graphics and new SimCity™ PC game. AMD announced a special promotional offer that brings together the AMD A-Series APU, Radeon™ Graphics and the all new EA Maxis game, SimCity™, featuring unprecedented simulation with model-like worlds and details.  EA has delivered with compelling cityscapes and engaging challenges that are truly brought to life with the visual compute power from AMD A-Series and Radeon™ graphics.  It’s the gaming performance you expect from AMD.  The AMD APU advantage demonstrates AMD A-Series APU leadership in games, compute, and benchmark performance in comparison to the competition.  The accelerated performance of multicore CPU technology and the brilliance of premium AMD Radeon™ graphics technology come together in one chip resulting in significant performance wins.

 

See below for details about the performance of SimCity on AMD’s A8 APU[1]:

tripleA_benchmarks.png

AMD believes the collaboration with EA is an important milestone, as it validates our products and gaming strategy, but also gives us a platform to showcase the control and performance of the 2nd  generation AMD A-Series APU.  Details of the promotion that launch today[2]:

  • Buy select A8 and A10 AMD APU* from a participating retailer
  • Receive a Origin game code for SimCity
  • Promotion offer will read:  “Buy select* A-Series APU from participating retailers and get a  game code for SimCity."  *Select = A8 and A10

*Covers both locked and unlocked parts

John Taylor is the Corporate Vice President of Global Communications & Industry Marketing at AMDHis postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied


[1]Tests performed by AMD Benchmarking Labs.
  • AMD A8-5600K with AMD Radeon™ HD 7560D Graphics, 2x4 GB DDR3-1866, A85X, 1TB 7200 rpm HD, Windows 7 64bit.  Catalyst 12.8
  • Intel Core i3-3220 with HD 4000 graphics, 2x4 GB DDR3-1600, P67, 1TB 7200 rpm HD, Windows 7 64bit. Driver 8.15.10.2712
  • Intel Core i3-3220 with NV GT620 2GB DDR3, 2x4 GB DDR3-1600, P67, 1TB 7200 rpm HD, Windows 7 64bit. Driver 304.48
3DMark version as of March 6, 2013. SIMCITY tested with FRAPS at 720P with Medium settings and Low Lighting, Low Shadows on the game tutorial map.  SIMCITY version as of March 6, 2013.  Handbrake tested with 123 minute MPEG2, 1080P file converted to MKV. Handbrake nightly build 5269 version used.
[2] Get a Key Code for free download of SimCity (PC Game) accessed through the EA Origin® online gaming platform when you buy an eligible AMD A10 or A8 A-Series processor from a participating retailer between March 12, 2013 and either December 31, 2013 or when supply of Key Codes is exhausted, whichever occurs first.  Key Code must be used by March 12, 2014, after which the Key Code is void. LIMIT: One (1) free Key Code per game per person. Internet connection required. Internet connection fees may apply. You must be at least 17 years old to redeem this offer. Offer is subject to geographical limitations. See www.amd.com/simcityoffer for complete details.  Void in any jurisdiction where prohibited.  YOU MUST MEET THE MINIMUM AGE REQUIREMENT, WHICH VARIES BY TERRITORY, TO PLAY. EULAS AND ADDITIONAL DISCLOSURES CAN BE FOUND AT WWW.EA.COM/1/PRODUCT-EULAS. EA ONLINE PRIVACY POLICY AND TERMS OF SERVICE CAN BE FOUND AT www.ea.com.   EA MAY RETIRE ONLINE SERVICES AND ONLINE FEATURES AFTER 30 DAYS NOTICE POSTED ON www.ea.com/1/service-updates.  2013 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. All rights reserved.  2013 Electronic Arts Inc. EA, the EA logo, Maxis, the Maxis logo, and SimCity are trademarks of Electronic Arts Inc. All other trademarks are the property of their respective owners.   .
Now Showing on AMD Everywhere – Adobe Premiere Pro with Real-Time Editing and Effects Today at the National Association of Broadcasters tradeshow (NAB), AMD  announced a collaboration with Adobe to deliver OpenCL™ powered hardware-accelerated for the first time on the Microsoft Windows platform with the next version of Adobe® Premiere® ProThis is a true demonstration of how AMD enables partner ecosystems with cross-platform open standards and empowers them to amplify experiences for creative users everywhere.  What’s more, Adobe’s support for OpenCL™ means that the leading video production and editing tools are optimized to take full advantage of a wider range of hardware – namely, AMD’s APUs and GPUs – bringing the power to create to more users and more PC form factors everywhere. Take a minute to think about that.  The next version of Adobe® Premiere® Pro, accelerated by OpenCL™, will efficiently harness the compute power of AMD APU’s and graphics products to do real-time editing. In addition, it will be up to 4.3X faster exports from a source format with effects to a preferred final destination format for quick and easy distribution and publishing*.  So, what does this really mean? There is more to this that meets the eye. Only a short time ago, if you wanted professional high-performance non-linear video editing, your choices were often limited to proprietary solutions that integrated specific video editing software with a very narrow selection of hardware choices. Such solutions were already known for their high-performance, but also as very expensive and closed. In those days, video editing was often cumbersome and difficult to use, even for seasoned professionals.  Fast forward to today, a time where Adobe is working with AMD to embrace an open standards/cross-platform approach that leverages the immense power of affordable off-the-shelf AMD APUs and GPUs.  Plus, with the expanded support to now include Windows, the number of available vendors, form factors and PC models has expanded exponentially. What’s more, through the Adobe Creative Cloud™ membership, all the creative tools once costing thousands of dollars and out of reach to many classes of users has suddenly become accessible to the creative masses - from the freelance videographer to the independent departments of large companies, to students wanting to master industry leading tools. Adobe Creative Cloud combined with OpenCL-accelerated support for a broad range of AMD devices are converging to truly bring the power of creative control into the hands of everyone.  Whether it’s our APUs that power popular ultrathin notebooks or our screamingly fast AMD FirePro™ Professional Graphics, AMD is extremely excited to break down the barriers and enable accelerated experiences with greater performance and productivity to all. 

“To achieve high-performance editing breakthroughs, we tapped into the massive compute resources of AMD APUs and GPUs.  This collaboration allows us to broaden accelerated experiences for creative professionals to Windows,”said Simon Williams, director of strategic relations at Adobe. “Greater performance and productivity with the next version of Adobe Premiere Pro means users everywhere can create and render in real-time.  We are excited about AMD’s strong commitment to AdobePremiere Pro and enhanced editing solutions.”

Additional references:
         
  • With Adobe Creative Cloud  a simple monthly membership gives you the complete collection of Adobe creative desktop applications. Along with cloud storage, Creative Cloud members automatically get access to new tools and product updates as soon as they’re released.
  •      
  • For more information about AMD and Adobe at NAB Show
  •      
  • For more information about AMD Performance
  •      
  • Details about AMD and Adobe
  •      
  • For more information about AMD FirePro™ Graphics
  •      
  • For more information about Adobe
  •      
  • For more information about AMD 
Clarice Simmons is a Senior Marketing Manager at AMDHer postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied
 
*Testing was performed by AMD, test project used the “Three-way Color Corrector” effect with the NAB 2013 build of Premiere Pro Next provided by Adobe, .MP4 video file, 17 seconds, 1920x1080, 24fps with .WAV audio file, 169 seconds, 1411 kb/s audio bitrate, 41 khz audio sample rate, export to Device – Apple TV, iPad, iPhone 4 and newer, 720p, 29.97 max render quality.  With OpenCL (GPU acceleration) enabled, the export took 46.6 seconds. With CPU only, the export took 246.1 seconds. Test system was a desktop PC configured with an AMD A10-6800K APU with AMD Radeon™ HD 8670D Graphics, 8GB DDR3-2133, SSD hard drive, running Window 8 Professional (x64) build 9200, video driver 12.102.0.0. RID-10

People love AMD. I never forget, take for granted, or underestimate this; it’s a rare asset in the world of technology to have real, loyal fans of our technology. From the launch of Athlon 64 in San Francisco in 2003 with an audience filled with enthusiasts, to the more than one million people who follow AMD on Facebook today, our fans are part of the AMD brand. For those of you located on the West Coast of the U.S. – as well as people just interested in the latest technology and software experiences – come be a part of the latest celebration of our fans on April 6th in San Francisco at the Metreon.  In 2012, AMD began hosting Fan Days to great success and feedback – first at our Austin Campus (pictured here), next at our Markham, Canada campus. We’ve also held Fan Days around the world partnering with media and review sites to create maximum exposure. For San Francisco, we’ve taken the best of those events and what we learned from them and applied it to the plan – and then ran that plan through an amplifier. AMD Fan Day San Francisco 2013 goes to “11”.

Austin-Fan-Day-12.jpg

This year’s event will be a hands on experience with some of the latest and greatest technologies. The new 2013 line up of AMD A-Series processors will be ready for a test drive. Amazing AMD Radeon™ Graphics will be on display. Come play and compete on some of the newest game titles available, and some that aren’t available yet.   Additionally, some of our key partners will be in attendance to showcase their technologies, games and newest innovations, including IGN, Ubisoft, Sapphire and Logitech.  Did we mention we expect to see 1,000+ AMD fans?  We are excited to bring the event to the West Coast and look forward to seeing you there.  Register here to be a part of it.   DETAILS: AMD Fan Day – West Coast  Saturday, April 06, 2013 5:30 PM - 11:59 PM (Pacific Time)  City View at METREON 135 4th Street, 4th Floor San Francisco, CA 94013   *Parking is available across the street from the METREON in the Fifth and Mission Parking Garage fifthandmission.com/  **Public Transportation is recommended as the METREON is one block from MUNI and BART lines on Market at the Powell Street Station. John Taylor is the Corporate Vice President of Global Communications & Industry Marketing at AMDHis postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied

aviary-effects.png

 

There seems to be nothing more ubiquitous than photos. That’s why we are proud to

announce

our AMD Ventures collaboration with Aviary and our work together to optimize their new Software Development Kit (SDK) and Windows 8 app for AMD platforms.</p> The team at Aviary has done something amazing. They’ve built something very powerful, yet really simple. And their growth proves that they are onto something big. Even if you aren’t familiar with Aviary by name, chances are you may have used their technology. Aviary is the photo editing engine behind huge services and apps such as Flickr, Yahoo! Mail and Twitter. Just recently, Aviary CEO Tobias Peggs

posted a blog

announcing that more than 3 billion photos have been edited using Aviary in just 18 months – and this does not even include Twitter data!

Aviary-18-months-3bn-Photos.jpg

Aviary’s Explosive Growth (Credit: Aviary)

 


Now, Aviary is bringing that same powerful photo editing technology to a PC OS for the first time. We thought it would be a great opportunity to demonstrate that by leveraging the unique compute capabilities of AMD APUs to make the processing of even the most complex filters and effects really, really fast.

 

The result? By optimizing for the AMD APU, we saw a performance improvement of 11X on average!1

aviary-11x-faster-cputogpu.png

How did we do it? Quite simply, we leveraged the full parallel compute power of the AMD APU. Much of that highly parallel compute capability sits on the “GPU” side of the APU and is perfect for doing things like image manipulation. Since the target was to design a Windows Store app, we used

C++ AMP

to process the filters and effects on the graphics engine where it can be done much faster than processing on the traditional CPU cores. The end result is a super-fast experience that will delight consumers.

 

Competitively, the APU outperforms the competition. If you compare the upcoming AMD A4-1200 APU codenamed “Temash” designed for performance tablets to the latest Intel Atom Z2760 “Clovertrail” processor, there is a dramatic difference with an average of 16X faster2 when applying the Aviary filters.

aviary-16x-faster-competitive.png

 

AMD A4-1200 “Temash” vs Intel Atom Z2760 “Clovertrail”</p> Check out the new

Aviary app in the Windows Store

or download the SDK today!

 

Also, be sure to mark your calendars for Aviary’s Photo Hack Day 4 ! Come join hundreds of developers at Facebook HQ in Menlo Park, CA for a weekend of photo hacking fun, inspiration and prizes.

Find more great apps at AMD AppZone

Learn more about

AMD Ventures

</li> </ul> Gabe Gravning is head of app ecosystem marketing at AMD.  His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

1 Test performed by AMD labs using a test script to measure the time to process the 19 filters from the Aviary SDK for Windows 8 on a .6 MP (953x648) thumbnail image. An AMD "Larne" reference platform system with upcoming AMD Elite Mobility Dual-Core A4-1200 Accelerated Processor with AMD Radeon™ HD 8180 Graphics, 2x2GB of DDR3-1600MHz RAM, video driver 12.102.0.0 - 02/18/2013, Microsoft Windows 8 Professional (x64), build 9200 averaged 17.3 ms per filter with GPU acceleration turned on through the Microsoft DirectX 11 API and C++ AMP programming model versus 210.1 ms per filter in CPU-only mode. TEM-23

 

2 Test performed by AMD labs using a test script to measure the time to process the 19 filters from the Aviary SDK for Windows 8 on a 0.6 MP (953x648) thumbnail image. An AMD "Larne" reference platform system with upcoming AMD Elite Mobility Dual-Core A4-1200 Accelerated Processor with AMD Radeon™ HD 8180 Graphics, 2x2GB of DDR3-1600MHz RAM, video driver 12.102.0.0 - 02/18/2013 averaged 17.3 ms per filter with GPU acceleration turned on through the Microsoft DirectX 11 API and C++ AMP programming model. A Lenovo ThinkPad Tablet 2, Model - 31P367923U with Intel® Atom™ Z2760 with Intel Graphics Media Accelerator graphics, 2GB of DDR3-1333 MHz RAM, video driver 9.14.3.1087 - 10/3/2012 averaged 304.3 ms per filter in CPU-only mode. The Intel device does not support DirectX 11, so must run the test in CPU-only mode. Both systems used Microsoft Windows 8 Professional (x64), build 9200. TEM-21

You could say it's natural evolution.  What came before is cast aside for what's new.  We see this every year in the evolutions that happen in Detroit, Las Vegas, London and Hollywood.  But, there's one long-time innovator that is ensuring its claim to the technology revolution is well-entrenched for years to come.  And, at this year's SXSWi, AMD will shine a light on this ever-present player in our tech-filled world – the personal computer.  From the start, the PC has been about the individual.  In fact, it's hard to imagine an area of our modern geek life that hasn't either originated from the PC or has been significantly influenced by it.  PCs have been the catalyst for many modern-day improvements in art, education, healthcare, government and the ubiquitous connections that bind us as a society.  At SXSWi, AMD is taking up the torch for the PC and re-imagining it through the lens of artists, technologists and creators of weird things that are appropriately on display in Austin, Texas every March.  AMD's Technograffiti exhibit is a celebration of creative expression through technology. AMD has brought some of the greatest creators of the modding world together to deliver a compelling show full of bits and bytes pushed through everyday objects past, present and future.  These creations include more than 15 creations like the ultimate Crysis 3® PC.  There's a technology from the last century – the pay phone – married with web-based telephony. And, it's where the best AMD graphics meet the best in gaming.  This year, AMD is pairing the hottest AAA Gaming Evolved titles in its Never Settle Reloaded bundle  with cool 3D software and showing them off on some of the coolest mods in the world. After all, art is technology and, increasingly technology is art.  AMD is proud to convene these creations and their creators to champion the debt we all owe to the PC.  If you are attending SXSW or in the Austin area make sure to register and stop by. Chris Hook is a Senior Manager, Public Relations at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.
Yesterday, Sony gave a sneak-peek at its next-generation PlayStation®4 (PS4™) game console coming later this year and, here at AMD, we couldn't be more excited. Bringing a supercharged PC architecture that combines next-gen hardware, software, and the fastest game network in the world. Oh, and this is all powered by a semi-custom designed AMD accelerated processing unit (APU) jointly developed in coordination with Sony!  In fact, the PS4 is the first announced design win based on semi-custom AMD APUs. This further demonstrates our commitment to take AMD technology into adjacent high growth markets as we diversify beyond the PC.  What exactly is a semi-custom APU? Let me elaborate:  At the most basic level, an APU is a single chip that combines general-purpose x86 central processing unit (CPU) cores (in this case, 64-bit x86) with a graphics processing unit (GPU) and a variety of system elements, including memory controllers, specialized video decoders, display outputs, etc. Our semi-custom solutions take the same treasure trove of graphics; compute and multi-media IP found in our APUs, and customize them for customers who have a very specific high-volume product that could benefit from AMD’s leading-edge technologies.  In the case of the PS4, we leveraged the building blocks of our 2013 product roadmap – the same technologies you find in the latest AMD APUs powering PCs, ultrathin notebooks and tablets – to create a solution that incorporates our upcoming, low-power  AMD “Jaguar” CPU cores with next-generation AMD Radeon™ graphics delivering nearly 2 TFLOPS of compute performance! This unique APU architecture enables game developers to easily harness the power of parallel processing to fundamentally change the console gaming experience. Not only creating the opportunity for new possibilities in software design, but also faster and more fluid graphics.  This is going to be a very exciting year for gamers, especially for those with AMD hardware in their PCs and consoles, as we have even more game-changing (pun intended) announcements still to come.  Look for some more exciting things happening at the Game Developers Conference (GDC) in March when we will provide even more info on how we are working with game developers to make AMD the hardware of choice for running the best games! John Taylor is the Vice President of Global Communications and Industry Marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.
Another year is in the books, but our team in the Sunnyvale lab has been working to begin the New Year with something truly epic.  They've been working for months on an installation at CES that brought Surround Computing to life in a big way.  It’s called AMD SurRoundhouse, and if you were following our CES coverage then I am sure you’ve heard of it.  AMD SurRoundhouse builds on the direction AMD CTO Mark Papermaster outlined for Surround Computing – the era where our devices become more seamlessly integrated into daily life.  It speaks to an era where our senses, natural motion and daily patterns work together to create an environment that is unencumbered by our devices and enabled by our intentions.  The AMD SurRoundhouse highlights the focus AMD is placing on bringing technologies to market that power the next evolution of the surround computing experience.  With AMD SurRoundhouse, we're bringing an immersive experience that draws on the senses of sound and sight to transport (figuratively) visitors of the installation at CES into another place.  According to Bill Herz, Sr. Fellow, Chief Multimedia Technologist, "This is a phenomenal exhibition of innovation in technology and in story telling techniques. It’s a new art form and portends the future of gaming."  Bringing this experience to life is quite a task.  Check out the specs below. Technical Specs for Surround HouseProcessing Single desktop system: AMD FX 8150 8-core Black Edition, Asus Crosshair V Formula motherboard, 16 GB DDR1333 system RAM, with three AMD FirePro™ W8000 Graphics cards (4 GB each) using AMD’s exclusive Discrete Digital Multipoint Audio technology. One graphics card drives four TV displays and the other two cards drive three TV displays each. Eight of the display outputs also carry a four-channel audio stream, for 32 channels of audio output. Audio Audio amplification employs eight Pioneer VSX-50 AVRs, each driving four channels for a total of 32 main channels using 32 audiophile-class 100 watt speakers. Each corner of the room includes a 200 watt subwoofer with bass audio mixed from adjacent AVRs, for a 32.4 channel audio system. Video Ten Vizio Razor LED™ M3D550KDE 55 inch Smart TVs.  An internally developed game rendering engine codenamed “Sushi” (used previously in AMD’s “Leo” demo) is rendering the presentation in real-time, at over 30 FPS, 20.7 MPixels/frame, for a total of 600 MPixels/s minimum continuous output. Three instances of the Sushi engine are running simultaneously, one for each Single Large Surface (done using AMD Eyefinity technology), and are synchronized using a simple, internally developed protocol.  The audio sound effects geometric positions are exported from Sushi into a semi- customized, two-stage 32-channel audio engine developed for the demo.  We’d love to know what you thought of AMD SurRoundhouse if you were at CES.  If you were not able to make it to Las Vegas to experience AMD SurRoundhouse in person, check out all of the videos of the experience we took here.  John Taylor is Director of Global Business Unit Marketing. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

At AMD, we’ve got a lot to be excited about in 2013. We'll be bringing out more great APU products that will go into all sorts of form factors, from new tablets and notebooks to desktop and all-in-one PCs. And our collaboration with key software partners will continue to enable accelerated experiences leveraging AMD technologies. At this year’s 2013 International CES, we're particularly excited to be showing some very cool and useful capabilities that we're enabling with our upcoming AMD APUs codenamed “Richland” and “Temash.” Along with the great set of technologies we bring you today (such as AMD Steady Video and AMD Quick Stream technologies), we are bringing you some additional new experiences:

With AMD Face Login, YOU become the password

face-login.jpgWouldn't it be nice if your PC could recognize your face and log you into your Windows 7/8 account and your favorite websites automatically without you having to remember and type in lengthy user names and passwords? Well, this is essentially what you will be able to do with AMD Face Login, powered by CyberLink. Featuring CyberLink's FaceMeTM facial recognition technology designed to quickly detect and recognize individual features from the PC webcam, AMD Face Login software allows you to set up your PC so that YOU become the password. What's more, AMD Face Login also includes the robust set of webcam utilities that come standard in the latest and greatest CyberLink YouCam5 Business Edition software suite. It also includes a new Face-out function that lets you set up your PC to automatically lock the PC screen, sleep, or hibernate the PC when you leave the computer to further enhance PC privacy and save power consumption.

Abracadabra! Control your PC with a wave of your hand and AMD Gesture Control

gesture-control.png

A mouse and keyboard are great devices but aren't always the most convenient way to interact with your PC.  Say you are busy baking in the kitchen, hands dusted with flour. Now you will be able to do things such as scroll through your photos with Windows Photo Viewer, read through your PDF documents (perhaps your cookie recipes), and control the volume or playback of music or videos with Windows Media Player… all without having to touch your PC at all! Using the standard webcam (standard equipment on many PCs) and a series of simple hand gestures, you will be able to control your PC with AMD Gesture Control, powered by eyeSight. The technology has been optimized to enable greater accuracy on AMD-based PCs, even in challenging lighting conditions and is one of the results from the close technical collaboration between AMD and eyeSight technology.

Share your screen with AMD Screen Mirror

screen-mirror.pngIf only there was an easy way to share your PC screen with other devices on your home network. Perhaps you have a nice, small tablet PC and want to mirror your desktop onto your big screen TV so you can show your vacation videos and photos to your friends, even pull up your latest Facebook post and view the comments…. With AMD Screen Mirror, powered by Arcsoft, you will be able to share your screen with supported smart displays - such as other PCs on your network and HDTVs that support the DLNA (Digital Living Network Alliance) standard. No more worrying about which file formats are streamable and which aren’t. If it can be seen on the PC screen, it can be sent wirelessly to other compatible DLNA displays. AMD Screen Mirror also leverages AMD’s new APUs codenamed “Richland” and “Temash” to improve the user experience, helping reduce power consumption by taking advantage of the AMD Accelerated Video Convertor.  If you are at CES this year, come check us out at the CES Central Plaza of the Las Vegas Convention Center – CP-2 or follow us http://www.facebook.com/AMDhttps://twitter.com/amd_unprocessed, http://feeds.feedburner.com/amd/all.  Check out more apps accelerated by AMD technology at www.amd.com/appzone. Clarice Simmons is a senior marketing manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

In October, Microsoft released its latest operating system -- Windows 8.  For many OEMs, the new OS promises to provide many new opportunities, but from the questions we are getting from our customers, there may be a bit of confusion as well.   Most notably for OEMs is that Windows 8 does not support DVD playback for protected contented in its new version of Windows Media Player, as it did for Windows 7. With the big shift to digital downloads and such, the decision to cut this feature can help reduce costs. DVD codecs, as they are commonly referred, cost money to license. By reducing the codecs included in Windows, Microsoft is able to pass on the savings to the OEMs. However, because PC buyers expect to be able to play DVD movies (aka – “shiny discs”) on their PC -- something that Windows users have been able to do for many years – OEMs may want to include some level of playback functionality for protected content on new PCs by licensing 3rd party DVD playback software.   In an industry already challenged with "razor thin" margins, this can pose a big problem for OEMs - especially those small and midsize manufacturers who lack the volume necessary to negotiate direct deals with major app developers. In an effort to help OEMs source a quality, cost-effective DVD playback solution at an affordable price, AMD has worked with CyberLink to offer its latest, award-winning PowerDVD media player - PowerDVD 12, which is optimized for several AMD technologies for a great user experience, is available today at a discounted price and reduced volume requirements, through appAttach, a new digital application distribution service which enables OEMs to easily connect with app developers to find, transact and manage preinstalled app deals over the Internet.   To get your copies of PowerDVD 12, visit http://www.appattach.com and sign-up for free.   Guest Blogger James DePloy is Founder and CEO of appAttach. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.
With the holidays fast approaching, consumer electronics are on many gift lists. In fact, according to the Consumer Electronics Association[i], three in four gift-giving adults plan to buy a consumer-electronics product as a gift. From more brilliant graphics when gaming to longer battery life when on the go, AMD-powered products let people do more by providing superior computing experiences.  One of the hottest Holiday devices launches November 18th with the official US availability of Nintendo’s Wii U home console.  Powered by AMD, the Wii U system marks the first time Nintendo has offered an HD game machine. Wii U is available just in time for the Holidays along with other AMD-powered notebooks, tablets and desktops, rounding out tech-savvy consumers’ holiday wish list.  Some gift options, currently available, include:
         
  • For the Interactive Gamer:
           
    • Nintendo’s Wii U (starting at $299.99 SRP[ii]) will come in two versions — each of which comes with a touch-screen Wii U GamePad controller.  The Wii U is powered by custom AMD Radeon™ HD GPU technology, which provides exciting, immersive game play, brilliant HD video and television, and new forms of interaction for consumers.
  •      
  • For the Mobile Multi-tasker:
           
    • The Samsung Series 5 535 ($849.99 SRP) is under 1” thick, includes an integrated optical disk drive and it's remarkably thin and light so it's easy to take it with you anytime and anywhere. Thanks to AMD, it doesn’t let down in the graphics or processing department either, boasting an HD display and a very quick 20-second boot-up time[iii]!
  •      
  • For the Content Consumer:
           
    • If you’re into movies, music and games, the HP ENVY dv7-7230us Notebook PC ($699.99 SRP) is for you. See every move on the wide screen and hear every beat. The HP ENVY dv6 comes standard with Beats Audio™ and quad speakers with subwoofer for sound enhancing entertainment. And with AMD, your battery has an long life so you can do more, hear more, and watch more.
  •      
  • For the Gamer on the Go
           
    • If you need a system that can keep up with all your gameplay, check out the MSI GX60 ($1199.99 SRP)!  MSI's latest and greatest generation gaming notebook, features AMD's newest high-end Radeon™ HD 7970M discrete-class graphics with excellent 3D performance and amazing visuals that increase game realism. AMD Enduro™ display switching technology to throttle up performance and extend battery time as you enjoy a high-performance, high-resolution gaming experience.
So no matter who’s on your list – AMD has powered a device that will match their wish list this year!
Kristen Lisa is a PR Manager at AMD.  Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.
Sunday night, many of our PR team had the opportunity to be in San Francisco as AMD’s technology partner the San Francisco Giants were putting the finishing touches on one of the most dominant World Series performances in recent memory.  Of course we were busy getting ready to make our own historic news with ARM the next day. However, we did get to take a moment to watch the final innings and experience the energy of the San Francisco as Sergio Romo’s fastball tailed over the inside of the plate and froze Miguel Cabrera for the called third strike that clinched the Giants second world series title in the last three years.  Because of AMD’s relationship with the Giants (and also the fact that my wife is a diehard Giants fan) I followed the Giants pretty closely this season. The lasting impression I have of the 2012 San Francisco Giants is not of any one individual performance but rather watching a team that was the epitome of teamwork.  As this quote from Giants manager Bruce Bochy clearly states: “It's amazing what they accomplished.  I think when you look at this club, the terms ‘team work’, ‘team play’, ‘play as a team’, that's used loosely, but these guys truly did.  They set aside their own agenda and asked what's best for the club.  And we put guys in different roles, nobody ever said a word, complained or anything, and that's the only way it got done.  It shows so much character in that clubhouse, how they kept fighting and said, hey, we're not going home.” In reading this quote on Monday morning, I of course gravitated to finding similarities to what was top of mind for me that day – announcing the expansion of our strategic relationship with ARM and setting a course to accelerate the 64-bit ARM ecosystem. I consider myself to be more than a casual baseball fan and from what I can tell, in Major League Baseball, there appear to be two ways to win a championship – you either spend hundreds of millions of dollars on free agent players in the offseason and go for the immediate payoff or you build a team with young talent from the ground up and pull in some key veteran pieces over time to provide leadership and presence. The Giants clearly fall into the latter category and did not spend their way to a championship. Giants General Manager Brian Sabean did a masterful job putting the pieces into place for the Giants into a champion over the course of the season. Bringing in guys like outfielder Hunter Pence and Marco Scutaro, a much unheralded 36-year old utility infielder who had never hit higher than .299 in a season was with his sixth team in 10 years, who went on to be named the MVP of the National League Championship Series. That’s how both winning teams and winning ecosystems are built – making bets on players and partners who offer a perfect piece to help build a winning equation.  Now that the news of our technology partnership with ARM is public, so will the work we do to collaborate with other industry leaders to help build the 64-bit ARM ecosystem.  The good thing is that AMD has been through this before. I have been with AMD for ten years and was part of the team that helped launch AMD64 and its flagship CPUs, AMD Opteron™ and AMD Athlon™ 64. We faced many of the same challenges then as we do now with 64-bit ARM – building an ecosystem of solutions and infrastructure that can take advantage of the memory addressability and benefits that 64-bit computing can deliver.  As the head of our Global Business Units said in her recent blog, AMD comes into the 64-bit ARM revolution with a deep knowledge of what it takes to be successful in servers; industry-leading 64-bit microprocessor technology, a broad portfolio of IP and the experience of working with OEMs, ODMs and ISVs to really deliver an enterprise-class portfolio of features.  You saw other industry leaders such as Dell, Amazon, Facebook and Red Hat participating in our event yesterday because they realize just as no one player can do it all, it takes more than a one company to drive an ecosystem of this magnitude. The 64-bit ecosystem needs companies to work together to achieve its goals and meet the needs of the explosion of big data. Congratulations to our friends at the San Francisco Giants and their fans on the 2012 World Series championship and for reminding us of the importance of teamwork in achieving our goals. Phil Hughes is a Senior PR Manager at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.
The HSA Foundation is on a roll, with Qualcomm being the latest big name company to join the industry-standard body as its newest Founder member. This exciting news comes only weeks after Samsung was named a Founder member. In less than six months, the HSA Foundation has more than doubled its membership. A strong group of industry leaders are all committed to developing an innovative computing architecture that is optimized for power efficiency and performance. Major benefits of Heterogeneous System Architecture (HSA) for developers include ease of programmability and broad portability across computing devices.  The Founder members include AMD, ARM, Imagination Technologies, MediaTek, Qualcomm, Samsung and Texas Instruments. Six additional companies have pledged their support to HSA Foundation and joined as supporter, contributor and associate members, including: Apical, Arteris, MulticoreWare, Sonics, Symbio and Vivante. Together these member companies are part of a growing ecosystem of System-on-Chip (SoC) vendors to independent software vendors (ISVs) to OEMs that support HSA.  The HSA vision for enabling heterogeneous computing across a wide range of devices is compelling. It requires the collaboration of device manufacturers, developers and semiconductor manufacturers working in concert to develop a robust HSA architecture that is open, spurring future innovations for years to come in the PCs, mobile, server, HPC and cloud computing markets.  I would like to welcome Qualcomm to the HSA Foundation and invite more interested parties to join. When the industry comes together, innovation takes off and we all win.  If you would like to learn more about HSA, I suggest checking out this video which describes what HSA is and why it is an important evolution for efficient computing. You can also find more details in this brief HSA overview. For information about the HSA Foundation, membership opportunities, and contact information, visit www.HSAFoundation.com. Sasa Marinkovic is the Senior Manager of Technology Marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

You may have seen the announcement of AMD AppZone and our work with BlueStacks, an AMD Ventures-backed company, to bring Android apps to AMD-based PCs. We are extremely excited about the collaboration and the new AMD AppZone Player that is powered by BlueStacks’ award winning LayerCake technology. Their technology makes it possible to run native Android apps on a Windows® -based PC.  Why would you want to run Android apps on your PC? For starters, the Android app ecosystem is huge, boasting more than 500,000 apps. And, increasingly consumers have a mix of platforms across their devices, for example an Android phone and a Windows based PC. Maybe you like the Android version of the app better than the alternatives or maybe there isn’t an alternative available at all.  What’s special about the player on AMD-based products? There are many challenges with running apps that were originally designed for phones or tablets on a PC that in most cases has a larger screen and higher resolution display. To solve this, BlueStacks has designed  and optimized the player for AMD Radeon™ graphics and in particular, our OpenGL drivers found in our APUs and GPUs so you get a great ‘big-screen’ experience. Additionally, the apps are integrated into AppZone, our online showcase and one-stop-shop for apps accelerated by AMD technology.  There are two ways to get the player. You can download the player directly or download one of the apps, which will automatically install the player in addition to the app. Once installed, you can click the home page button to get the player home screen. From there, discovering new apps is easy! You can use the top buttons to browse recommended apps, use the search button to find apps across app stores or click one of the suggested apps along the right side that are recommended based on the apps you have previously downloaded.

AppZonePlayer-Top251.png

 

 

 

One of the powerful features of BlueStacks’ technology is the Cloud Connect service that allows you to sync apps and SMS messages with an Android device. To setup, click the settings button and then Cloud Connect and follow the on screen instructions. You will also need to download the BlueStacks Cloud Connect app on your Android device.

AppZonePlayer-CloudConnect.png

Launching installed apps is easy. You can launch the player and apps from the start menu or better yet, click on the ‘Apps’ library, which contains shortcuts to all of your downloaded apps. This library integration makes it simple to launch right into your Android apps.

AppZonePlayer-ShellIntegration.png

BlueStacks has achieved some incredible momentum since launching their alpha late last year with millions of downloads and over 1M Facebook fans. We are pleased to further our work with BlueStacks by incorporating Android apps into AMD AppZone and powering the AMD AppZone Player. Try it out! Gabe Gravning is head of app ecosystem marketing at AMD.  His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

It can be argued that America’s pastime is baseball, but some in the San Francisco Bay Area may have a valid argument for believing it to be technology. AMD visited AT&#38;T Park, the Home of the San Francisco Giants to combine baseball and technology at the first ever “AMD Fast Pitch PC Zone”.  The AMD Fast Pitch PC Zone showed fans how to build their own PC using AMD’s latest technology. Those who attended received a free AMD Accelerated Processing Unit (APU) to kick off a PC building project of their own.     Building your own PC can sound like a daunting task; but with a little help from your friends here at AMD, it’s no sweat! Whether you’re a novice, a tinkerer or a family looking to learn and bond over a new project, building your own PC can be a rewarding and cost-effective project for everyone.  In this article, we will guide you through building your own PC in 4 easy steps for as little as $400, or as we like to call it, the “4-4-4 PC.” Step 1: Usage Model &#38; Budget The first step in building your own PC is to determine what you will use it for and how much money you want to spend. Do you want to play the latest high-end 3D games or simply check email and surf the Internet? Do you want to use it as a media hub in your home entertainment center or just write term papers on it? Maybe a little bit of everything?  For this article, we’re going to focus on two common scenarios, a general purpose PC and a home theater PC, also known as a “HTPC.” Establishing a budget up front will help guide your component selection. To keep things simple and affordable, we recommend a hardware budget around $400 before sales taxes. This should give you plenty of performance power and capabilities, especially when using an AMD APU that combines a processor and graphics unit on a single chip -- more on that later. Step 2: Hardware Selection Now that we’ve decided on a general purpose PC or a HTPC and a budget of $400 we can begin to choose our hardware. Online retailers like Newegg are a great option to get everything you need in one place and at a very affordable price. They often run deals and have free shipping for many of the components you will need. In fact, through September 15, Newegg is running an AMD Fast Pitch promotion with discounts on hardware. Go to www.newegg.com/AMDFastPitch to check out the offer. For this article, we’re going to use Newegg to do our shopping. Tower Case (general purpose PC):

Choose this case if you’re building a general purpose PC. The Thermaltake V3 Mid Tower case is a good solid case with plenty of expandability and a great price at $44.99. It’s spacious, easy to work on and gets plenty of airflow to keep the internal components cool and running smoothly. If your computing needs change in the future, the Thermaltake tower makes it easy to access the hardware for upgrades and repairs.

chassis2.jpg

 

 

  • ATX Mid Tower
  • 2x front USB 2.0
  • Front audio panel
  • 4 External 5.25" Drive Bays
  • 4 Internal 3.5" Drive Bays

Power Supply (general purpose PC):

The Antec BP550 will give you 550 Watts of power which should be plenty given the components we’ve chosen here for our PC.  The best features of this power supply are its low noise cooling fan, which is important, and its 80 PLUS energy efficiency certification, which paired with your AMD APU, may help you sleep better at night knowing your PC is energy efficient.


powersupply.jpg

Micro Tower (HTPC):


HTPCchassis.jpg


Choose this case if you’re building a home theater PC (HTCP). The key to a home theater PC is functionality and footprint, but also how it will look when sitting next to your television. The Apex DM-387 has a sleek look and provides a small footprint giving it the versatility needed for a home theater PC. It can be positioned upright, as shown in the picture, or flat if it’s going into your entertainment center. Just be sure to give it plenty of ventilation to allow it to breath.  An added benefit of the Apex DM-387 is that the power supply is included with the case, so no need to purchase one separately as with the Thermaltake Mid Tower case. Motherboard:

mobo1-237x237.jpg moboback1-237x237.jpg


For those who have been building PCs since the early days, GIGABYTE is a very familiar and reputable name. They build quality components and in the case of this particular motherboard, they are priced very reasonably. This board is based on the AMD A55 chipset and includes integrated HD audio, gigabit Ethernet and video outputs to bring that AMD APU to life! It’s everything you need in a very compact package that can even fit into smaller Micro ATX cases like the one suggested for the HTPC.     For those not familiar with the AMD A55 chipset, it supports the latest generation of AMD A-series APUs with integrated DirectX® 11 capable graphics. It also has a PCI Express slot allowing you to boost 3D performance by adding a discrete graphics card. Discrete is a fancy term for an add-on card that is not integrated into the motherboard.    Processor:

$109.99

a8-237x237.jpg



Those who purchased a ticket to attend the AMD Fast Pitch PC Zone at AT&#38;T Park can subtract this cost from their budget because they were given a processor at the event. Those who didn’t attend should consider the AMD A8-3870K APU. The A8 gives you an excellent price while also giving you all the performance needed to power your home PC.     The A8 is a quad-core processor that runs at 3.0GHz and includes an AMD Radeon™ HD 6550D GPU delivering great 3D graphics performance. We recommend the “Black Edition” because it’s unlocked and can be easily overclocked.*  The kit comes with a CPU fan as well, so you won’t need to buy one separately and for $109.99 you’re getting great performance at an affordable price.    Memory/RAM:


amdmemory-237x106.jpg


The best way to complement your AMD A8 APU and A55 chipset is with this 8GB AMD Performance Edition memory package. The Performance Edition memory is optimized for AMD platforms and paired with your AMD A55, the installation should be seamless. AMD’s memory has an aggressive cooling solution with its aluminum heat shield combining performance and reliability. Average users and performance users alike will zip along just fine with AMD’s Performance Edition memory.    Hard Disk Drive:


harddrive-237x177.jpg

For our PC, we’ve chosen the 1.5TB Seagate Barracuda 7200RPM ST31500341AS with 32MB of cache. It’s fast and for the price, it’s a steal! Remember the Thermaltake case we recommended can fit four of these puppies in there, so if want to spend the extra cash, consider adding a second hard drive for added storage and performance. If you decide to add more than two, you will probably want to invest in additional fans for the case to keep things cool. Keep in mind that all of these additions will drive up the price of your PC. DVD Burner (general purpose PC): Optional


dvddrive-237x177.jpg

A DVD burner is nice to have so you can play DVDs, install the occasional piece of software and burn files to DVD disk for storage. This Sony drive gets the job done and is a good option for either the general purpose PC or the HTPC. At $17.99…why not? Note that to play DVD movies and burn files you will need additional software that will cost extra. Roxio and Cyberlink make good software for this, but you should also be able to find cheaper or free alternatives on the web. Just do a search for DVD player software or DVD burner software.    Blu-ray Drive (HTPC): Optional

  • ASUS Black 12X BD-ROM 16X DVD-ROM 48X CD-ROM SATA Internal Blu-ray Drive Model BC-12B1ST/BLK/B/AS – OEM
  • Price $46.99

http://www.newegg.com/Product/Product.aspx?Item=N82E16827135247


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A Blu-ray drive is a great choice for a HTPC or if you just want to spice up your general purpose PC with Blu-ray playback capabilities. The great thing is you can also play standard DVDs and burn to DVD as well with this drive. Today, with online streaming services like Netflix and Hulu, people rely less on physical DVDs, making this an optional component, but for a full HTPC experience, you might want to consider adding one. As with the DVD burner above, you will need additional software to play or burn DVDs that will cost extra. See the DVD Burner section for suggestions.    Remote Control (HTPC):

 


remote.jpg


A home theater PC wouldn’t be a HTPC without the convenience of a remote. In fact, connect a keyboard and a mouse and you might as well call it a desktop PC. GMYLE and its infrared receiver will keep you on the couch surfing through your media up to 30 feet away. The remote gives users all the features needed for a HTPC including MCE keys and the ability to put you HTPC into sleep mode and wake it up too.       Step 3: Building the PC Preparing the case The first thing that needs to be done before anything, is preparing the case. When you take it out of the box, you should find a packet of screws in different sizes and shapes. Keep them close and don’t lose them, otherwise you will delay your project. Lay the case flat on a surface where you can work over it comfortably.     If you chose to build a general purpose PC, you will first need to install the power supply into the Thermaltake case. If you chose to build a HTPC, your power supply will come pre-installed in your Apex case and you can skip this step. Use the screws included with your case to mount the power supply to the bottom portion of the Thermaltake case where there is a large opening in the back. This typically requires four screws.    Installing the motherboard Now you’re ready to start installing your hardware, beginning with the motherboard. The packet of screws that came with the case should include several unique looking screws known as “standoff” screws. They have a male side and female side and are usually made out of brass (pictured below). The standoffs must first be screwed into the case, aligned with the holes on the motherboard, then the motherboard will sit on top of them and regular screws are used to mount the motherboard onto the standoffs. This will elevate the motherboard so that it’s not directly touching the case, which can cause the motherboard to short circuit. Be extra sure you do not mount the motherboard directly into the case. Use the standoff screws!

screws.jpg


Installing the processor and memory Once the motherboard is mounted, it’s time to install the processor. Open the latch on the processor socket (pictured below) to allow the processor to be seated. Once seated, lock the latch back into place, securing the processor. Next the CPU fan should be attached on top of the processor to keep it nice and cool. The fan is mounted via the blue plastic pieces that surround the processor socket (pictured below). Connect the fan’s power connector and your set.     Now you are ready to install the memory onto the motherboard. Find the long memory slots on the motherboard near the processor as shown in the picture below. Install the memory by simply pulling open the two tabs on the slots, then seating each memory stick into the slot. They can only go in one way due to the notch/cutout on the memory stick. As you seat the memory into the slot, it should lock into place with the two tabs on both sides of the memory slot, securing the memory onto the motherboard.     Once the processor with fan and memory have been installed onto the motherboard, connect the two power cables from the power supply to their respective sockets on the motherboard as shown in the picture below. They have a unique shape, so you will be able to easily identify them from the rest of the cables coming from the power supply.


moboPCbuildpic-237x144.jpg

Installing the hard drive and DVD burner/Blu-ray player Next up are the drives. We’ll start with the optical drive. The 5.25” optical drive (DVD burner or Blu-ray) should fit into the 5.25” drive bay on the front of the Thermaltake or Apex case. You may need to remove one of the 5.25” filler panels from the front of the case to allow you to slide in the optical drive. Slide into the 5.25” bay, line up the screw holes with holes on the drive bay, and just tighten. The hard drive should be connected into the lower 3.5” drive bay in a similar fashion. Use the screws provided with your case for both of these drives.  Each drive will require a power connection from the power supply and a SATA connection from the drive to the motherboard SATA connectors. The motherboard should have come with two SATA cables for this. Step 4: SoftwareOperating System:

The operating system manages all of the hardware that we previously discussed and without an OS it would be difficult to use your freshly built PC. Windows 7 Home Premium gives users all the tools they need in an intuitive package. Home Premium comes with Windows Media Center which allows users to view and record live television using an optional TV tuner card, as well as play their own music and videos in an organized easy-to-use interface.

If you don’t have the budget to purchase a copy of Windows, Ubuntu is a good Linux-based operating system alternative to Windows and it won’t add any cost to the budget of your home PC. While you won’t have some of the features that you’re used to with Windows, Ubuntu gives users a simple native interface with thousands of apps. Ubuntu is also compatible with a wide range of devices and is compatible with Windows too. You’ll still be able to open, edit and share Microsoft documents while using an Ubuntu powered PC. Media Center Software: (HTPC)

XBMC is a free open source media center interface that is compatible with several operating systems and hardware. It will allow you to play videos, music and podcasts as well as other digital media from local storage and the internet. One popular feature of XBMC is how customizable it is; giving users the ability to create skins and customize the look of their media player. Installing the software Once you have decided on your operating system, it’s time to install it. Connect your PC to a monitor, keyboard and mouse. Power up your PC and put the operating system install disk into the optical drive. On this first boot, you won’t get very far. You will likely get a message about there not being an operating system. Simply reboot and the PC should now detect the operating system install disk in the drive. Follow the prompts and run through the installation process. Once complete, eject the operating system installation disk from the drive and reboot. Most, if not all, of the drivers should automatically be detected and installed by the operating system. It’s a good idea to run system software updates as soon as possible to ensure you have the latest drivers for your PC.  And there you have it. If you’ve completed the four steps above correctly, you should have a fully functional general purpose PC or home theater PC that’s ready to serve you for a good long time.  * AMD’s product warranty does not cover damages caused by overclocking, even where overclocking is enabled via AMD software. Phil Hughes is a Senior PR Manager at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

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