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All of the visual elements throughout your website, marketing materials, and digital media tell a story about your business. You need to make sure that you’re telling the story that you want your clients to hear!
According to the New York Times1:
Early branding is key to business success. It is the quickest way for your company to express what it is and what it can offer. Inaccurate branding of a new business can make it difficult for people to grasp why the business exists in the first place.
Branding can often take a backseat to other considerations, such as funding and product development. This is a mistake, as a company's brand can be key to its success. Dollar for dollar, it is as important and vital as any other early steps.
Ask yourself some questions:
Let us Geeks help you understand how all of these things combine to carry your message to the world.
1The Importance of Branding Your New Business, New York Times, March 2009