Geekly Group announces the addition of two new consultants to its talented lineup. Digital photography veteran, William Alan, and SEO and usability expert, Dan Dreifort, join forces with Geekly Group. Together, the duo offers over 30 years of combined digital media experience.

We actually had a client that judged the success of their online marketing by how much their phone rang. There was no real data to tie their spend to actual success or failure! Sometimes you have to “go with your gut” (so to speak) when it comes to sales, there are other times when logic and reason should take over.

Recently, Ipsos posted results of a survey noting several interesting metrics about time spent using social media. In short, usage is drastically increasing among business owners and executives. However, we geeks fear a primary component of social media is being ignored.

Geekly Group, LLC announces the hosts for its upcoming invitation only, digital media marketing roundtables to be held in March. BiNW will host the March 20th event in Tacoma, Washington, followed by BCRA hosting the March 21st event in Seattle, Washington.

We’ll start by saying we geeks aren’t a social media agency, but we have skin in this game. Why? We provide digital media managed services, or in other words, we are digital geeks that act directly on a business’ behalf. Therefore, we must be on top of our geekly game at all times. These are some of the things we see going wrong in Social Media. Don’t say we didn’t warn you...

Geekly Group, LLC, a full service provider of digital media managed service solutions, announced its sponsors for the February 13th and 19th, Seattle, Washington and Tacoma,  Washington digital marketing roundtable events.  EHS Design will host the February 13th Seattle event at its offices in the historic Exchange Building at 821 2nd Avenue in downtown Seattle.  The Tacoma event host is BiNW.  Roundtabl

Geekly Group, LLC, announced today that they would be co-hosting several upcoming, invitation only, digital media roundtable events. The events will be held throughout the greater Puget Sound area, with the first two targeting mid-February in Seattle and Tacoma. Plans to expand the events to other cities around the region are being discussed.

We took some time to ask executives over a cup of coffee, what 2013 looked like when it came to their marketing plan. Of the executives that responded that stated they had defined budgets, less than one quarter of them are actually measuring ROI. 53% of executives responded that they measure ROI solely by an increase in sales!

Many businesses fail to leverage their business data, but those that do can reap large rewards. You can identify your market demographics, identify buyers and garner trends that may help you market your business in new ways. There is a catch: the data gathered must be statistically valid. If you are lumping all this rich multidimensional data together you are creating statistically invalid results.

Purporting to be a “Social Media Expert” isn’t unusual in the marketing world. It has been part of the game for a few years now. But as social media’s relevance reaches an all-time high, these bold claims of social media expertise have become increasingly more dangerous to clients. Why? Because traditional marketing backgrounds and traditional agency experience have nothing to do with digital expertise as a whole -- and they especially have nothing to do with being a social media expert.