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Recognizing that more people are using their mobile devices to search for goods and services, our team helps companies harness this mobile traffic. Leveraging such things as responsive design, long-tail keywords and other engagement strategies, the ROI is huge, but it can be a tough sell-- unless you have the data to back it up.
Geekly Group, LLC announced today that Lydig Construction will be the host for its upcoming, invitation only, digital media marketing roundtable: “Leveraging the Data Behind Social Media”. The event will be held in its Bellevue, Washington office located at 12100 Northup Way.
Blog content allows clients to learn and understand exactly how a business and its people deliver a quality product or service. In this day and age of digital, if a business isn’t demonstrating its knowledge via a blog, they’re not demonstrating their business’ value to potential clients!
Geekly Group announces the addition of two new consultants to its talented lineup. Digital photography veteran, William Alan, and SEO and usability expert, Dan Dreifort, join forces with Geekly Group. Together, the duo offers over 30 years of combined digital media experience.
We actually had a client that judged the success of their online marketing by how much their phone rang. There was no real data to tie their spend to actual success or failure! Sometimes you have to “go with your gut” (so to speak) when it comes to sales, there are other times when logic and reason should take over.
Recently, Ipsos posted results of a survey noting several interesting metrics about time spent using social media. In short, usage is drastically increasing among business owners and executives. However, we geeks fear a primary component of social media is being ignored.
Trent Livingston, CEO and founder of Geekly Group, LLC, will be leading two workshops on “Starting Your Own Business” at the upcoming YouthForce Teen Employment Conference. Conference participants will have the opportunity to attend four workshops, network, attend a resource fair during lunch and observe a career panel at the end of the day.
We took some time to ask executives over a cup of coffee, what 2013 looked like when it came to their marketing plan. Of the executives that responded that stated they had defined budgets, less than one quarter of them are actually measuring ROI. 53% of executives responded that they measure ROI solely by an increase in sales!
Many businesses fail to leverage their business data, but those that do can reap large rewards. You can identify your market demographics, identify buyers and garner trends that may help you market your business in new ways. There is a catch: the data gathered must be statistically valid. If you are lumping all this rich multidimensional data together you are creating statistically invalid results.
So why do we so-called social media experts “eat our young” (e.g., beat-up on each other so often) if we’re so fantasticablulous? Well, because we’re not. Fantastic or fabulous that is. How can anybody be an expert in something this new that changes every 24 hours? It’s impossible.
