News

10:30

London 2012 final sale and auction

Games volunteers and members of the public will get their chance to buy a unique souvenir of London 2012 at the end of this month.

The opportunity comes as LOCOG, working with Innovative Sports Limited, prepare to hold a two day sale of hundreds of items that were used during the Games. This includes:

  • Costumes and props from all four ceremonies
  • Sports equipment used during the Games
  • Torch Relay uniforms
  • Venue and street banners

It will also include signed photos, programmes and tickets, as well as other official London 2012 merchandise from Dartington, Highlander, Jan Constantine, Winning Moves, Pyramid and Merrythought, all at reduced prices.

The sale will take place between 10am and 6pm on Saturday 27th and Sunday 28th April at the City of Coventry stadium, which successfully hosted 12 matches during the men and women’s Olympic football tournament.

To show appreciation for their contribution to the huge success of London 2012, Games Makers, ceremonies volunteers and city ambassadors, will be given special access with their accreditation between 9am and 10am on Saturday 27th April. They will also have the opportunity to find out about future volunteering opportunities with Join In 2013. 

Seb Coe, Chair of LOCOG, said: “Everyone has great memories of the Games but now this is an opportunity for people to own a unique piece of the Games. Whether you are a seasoned collector or simply looking for an Olympic or Paralympic souvenir, there will be something of interest for everyone. And to make this event really special, we really want the amazing volunteers to be involved and help us give London 2012 a good send off.”       

The highlight of the weekend will be the exclusive auction of 80 Games and memorabilia items, which will take place at 11.30am on the Saturday. This will include:

  • Four Olympic Torches including one signed by Ben Ainslie
  • Framed Team GB cycling jersey, signed by 11 Olympic gold medallists
  • Framed Team GB cycling jersey, signed by Bradley Wiggins
  • Framed Team GB swimming trunks, signed by Tom Daley 
  • A life-size Olympic and Paralympic Merrythought bear
  • A car bonnet signed multiple Great British sporting legends
  • A pink ‘Diana’javelin, signed by Jessica Ennis 
  • A complete Mary Poppins costume from  Olympic Opening Ceremony 
  • A large scale London 2012 Royal Mail stamp, signed by Mo Farah

Anyone that wishes to take part will be required to register their interest on the day. 

Liz Cooper, Marketing Director at the City of Coventry Stadium, said: “We totally embraced the Olympic Games which was reflected in nearly 200,000 spectators coming to the venue for 12 matches in eight days from all corners of the globe.

“There will be some memorable items for sale from London 2012 which are a piece of our country’s sporting history.

“All the memorabilia is authentic and some will have been signed by the stars who played their part in a magical summer of sport.”

Join In is an independent charitable trust set up to maximise the volunteering opportunities created by London 2012.  Join In 2013 will run from 27 July until 9 September 2013 with sports clubs invited to host fun, community-focused events.  As the new home of the London 2012 volunteers and Games Makers, Join In will become a matchmaker between grassroots clubs and potential volunteers via its website (www.joininuk.org).

Join In's Director of Sport, Dave Moorcroft, said: “As the last souvenirs of London 2012 go on sale, we can look back on a summer to be proud of.  But now is also a time to look forward.  Whilst a momento of the Games will be something special for the volunteers, building on what they achieved last summer would be the ultimate souvenir of London 2012.  This summer Join In is aiming to do just that and link up sport clubs who badly need help, with people who are ready and able to help them.”

Notes to editors:  

Photos and information about the auction items are available on request.

Members of the media will be given access to film/photograph some of the sale items prior to the event, as well access to the event on Saturday 27th April. Please e-mail david.paull@london2012.com for further information.   

For further information please contact the London 2012 Press Office on +44 (0)203 2012 100 or visit the website at www.london2012.com. 

London 2012 Games partners:

The Worldwide Olympic Partners who support the London 2012 Olympic Games and the National Olympic Committees around the world are Coca-Cola, Acer, Atos, Dow, GE, McDonald’s, Omega, Panasonic, Procter and Gamble, Samsung and Visa.

LOCOG has seven domestic Tier One Partners - adidas, BMW, BP, British Airways, BT, EDF and Lloyds TSB. There are seven domestic Tier Two Supporters – Adecco, ArcelorMittal, Cadbury, Cisco, Deloitte, Thomas Cook and UPS. There are now twenty-eight domestic Tier Three Suppliers and Providers – Aggreko, Airwave, Atkins, Boston Consulting Group, CBS Outdoor, Crystal CG, Eurostar, Freshfields Bruckhaus Deringer LLP, G4S, GSK, Gymnova, Heathrow Airport, Heineken UK, Holiday Inn, John Lewis, McCann Worldgroup, Mondo, NATURE VALLEY, Next, Nielsen, Populous, Rapiscan Systems, Rio Tinto, Technogym, Thames Water, Ticketmaster, Trebor and Westfield. 

There is one domestic Tier One Paralympic Games-only Partner, Sainsbury’s and one domestic Tier Three Paralympic Games-only Supplier, Otto Bock. The London 2012 Paralympic Games also acknowledges the support of the National Lottery. 


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