Sony uses Adobe Social to measure its social activity in real time, and ties social media to results.
Over 75% of marketers aren't sure if social media is working for them. Fortunately, Adobe® Social, part of Adobe Marketing Cloud, helps you connect the dots between social interactions and business results. It shows you what's working with your social strategy, where it's working, and how to use that insight to improve results across all of your marketing channels.
Manage your entire social brand from one place and give your regional marketers the ability to engage their local communities.
Listen and respond to customer conversations happening on blogs, community sites, and social networks. Quickly identify opportunities and issues while capitalizing on key trends.
Reach new fans by integrating social media into your advertising and publishing capabilities. Engage existing fans with easy-to-deploy applications.
Identify the content, social networks, audience segments, and key influencers that drive business results. Use these insights to optimize your social strategy and strengthen your marketing campaigns.
Products in this solution: