Page 1 of 4 (87 items) Next Page »
1 
Game Marketing: "If the rules of the game aren't working, change the rules"
11 hours ago Sessions on the growth of eSports, The Walking Dead's marketing, and the “wild wild west” of Google Play reveal how some are reaching new audiences
Publisher 2.0 - Data Driven Marketing
4 days ago Steve Fowler on how big data affects game marketing
23
EA's Moore on Worst Company in America poll
14 days ago Publisher's COO says company can and will do better, but gets more hate than it deserves
Hawken has an advantage due to “amazing” partnerships
15 days ago Meteor Entertainment touts the benefits of working with Nvidia and Oculus
4
Sega Europe admits to misleading Colonial Marines trailers
16 days ago Letter from A.S.A. shows Sega's acceptance of gulf between in-engine videos and playable product
3
Capcom prepping new IP for kids
17 days ago Elementary school age boys target of cross-media blitz for Gaist Crusher; 3DS game will feature anime, toy, music, and manga tie-ins
3
Digital game sales growing 33%
21 days ago GDC 2013: Analysts from NPD, iResearch and Digi-Capital present data on the growing digital game market across the world
ESRB relaxes age gate rules
A month ago US rating board now allows clean trailers for M-rated games to be viewed without entering birthdate
Game Marketing Awards nominees announced
A month ago Black Ops II, Halo 4, Madden NFL 13, Far Cry 3, Assassin's Creed 3, and Just Dance 4 up for Campaign of the Year
1
Mobile evangelist: We're not owed by Apple or Google
A month ago Video: Former PS Home architect Oscar Clark talks about why app stores are extensions, not core, to Apple and Google's business
2
New Rovio hires show push for brand partnerships
2 months ago Exec hires from Apple, Nokia and MTV will strengthen Angry Birds as an advertising destination
17
Angry Birds was initially seen as "boring"
2 months ago Ville Heijari talks about transforming a game into an entertainment brand
33
Growing Up Or Just Getting Old?
Opinion 2 months ago David Cage is a poor figurehead for industry evolution - but that doesn't make his arguments invalid
5
Paid user acquisition an arms race, says Triple Town dev
2 months ago DICE 2013 Video: Mobile devs increasingly need to buy their way into the best-seller charts, says Spry Fox CEO
Sony hires BBH as new PlayStation creative agency
2 months ago SCEA indicates new creative direction ahead of New York City event
31
Saints Row stifled by immature humor, says Bleszinski
2 months ago Gears of War designer says dildo weapon "doesn't help industry perceptions," keeps series from competing with Grand Theft Auto
7
Ni No Kuni: Marketing magic
2 months ago "You're always going to get a gamer that just wants to shoot things"
3
American McGee on Kickstarter: “We turned it into Kicklauncher”
2 months ago The Akaneiro developer thinks more Kickstarter projects should involve nearly finished games
12
American McGee retracts EA marketing claims
2 months ago "It attracted a few pissed messages from EA"
11
American McGee: EA tricked Alice customers
2 months ago Spicy Horse dev isn't pleased with EA's marketing team
5
Sony settles suit with Kevin Butler actor
3 months ago Jerry Lambert agrees to avoid gaming ads for two years, admits Bridgestone Wii spot caused confusion
1
Disney Infinity merges real toys, virutal worlds
3 months ago New Skylanders-like game platform to cross-over Pirates of the Caribbean, The Incredibles, and more [UPDATE: Activision "flattered"]
1
Angry Birds maker to talk about building brands at [a]list summit
3 months ago Rovio's senior vice president of marketing headlines [a]list summit NY
Hunger Games dev: "We are changing the way Hollywood does business"
3 months ago CEO of Facebook tie-in studio says free-to-play model is "the ultimate marketing tool"
Assassin's Creed III: Ubi wanted to avoid the “glorified add-on pack”
3 months ago Ubisoft exec Tony Key on pitfalls of having an annual franchise and the marketing differences in the US and Europe
Page 1 of 4 (87 items) Next Page »
Connect with