G&R was founded in 1948 by Drs. George Gallup
and Claude Robinson, two of the pioneers in survey research. Claude Robinson
was a giant in his own right - founder of Opinion Research Corporation (ORC),
innovator of public relations science, and the first presidential
pollster. George Gallup's vision and reach continue to grow. Here are a few interesting
vignettes about one of the 100 most influential figures in American
history (The Atlantic Monthly, December 2006).
Advertising A
Conversation
about Advertising
with George Gallup
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Hollywood An
Interview
with Susan Ohmer about George Gallup
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Ogilvy
on G&R
David
Ogilvy reminisces about George Gallup and G&R
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