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Wanting a new look for your website? Decided to use a CMS with a template? When you try to make your website look exactly like the template did, your troubles may multiply like Tribbles. Don’t get us wrong, we're not knocking web templates at all! They can actually be very useful, if you have an understanding up front of what they are about.
We took some time to ask executives over a cup of coffee, what 2013 looked like when it came to their marketing plan. Of the executives that responded that stated they had defined budgets, less than one quarter of them are actually measuring ROI. 53% of executives responded that they measure ROI solely by an increase in sales!
Did our headline grab your attention? Good! Because we’re writing this article about some serious ethical issues related to search engine optimization (SEO) and gathering content for your blog. It’s tempting when you come across a great piece of work to try and tweak it to become your own -- (or worse yet, steal it outright). Let's be honest; this is plagiarism. Just because it's digital, doesn’t mean the rules change.
Many businesses fail to leverage their business data, but those that do can reap large rewards. You can identify your market demographics, identify buyers and garner trends that may help you market your business in new ways. There is a catch: the data gathered must be statistically valid. If you are lumping all this rich multidimensional data together you are creating statistically invalid results.
Nothing. Unless you're a big Danish bank AND your traditional marketing agency used professional models to stage provocative pictures (used in television commercials) when your publically stated goal was: ...to restore trust in the Bank and ensure that we live up to our new vision of being "Recognised as the most trusted financial partner."
