Branding

All of the visual elements throughout your website, marketing materials, and digital media tell a story about your business. You need to make sure that you’re telling the story that you want your clients to hear!

According to the New York Times¹:

Early branding is key to business success. It is the quickest way for your company to express what it is and what it can offer. Inaccurate branding of a new business can make it difficult for people to grasp why the business exists in the first place.

Branding can often take a backseat to other considerations, such as funding and product development. This is a mistake, as a company's brand can be key to its success. Dollar for dollar, it is as important and vital as any other early steps.

Ask yourself some questions:

• Do you know what your corporate colors convey?
• Have you considered the impact your logo, icons, and images have on your brand?
• Have you selected a font, or fonts, that reflect the spirit of your brand?
• Does your website contain visual indicators and status cues?
• Does everything, as a whole, work together to communicate your message?

Let us Geeks help you understand how all of these things combine to carry your message to the world.  

¹The Importance of Branding Your New Business, New York Times, March 2009