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While it may seem that you're involved in a battle with your web designer, it is their job to ensure you keep your company message and branding on track. Designers that “do only as they’re told” may not be properly serving your business and your brand. Logical and creative minds must mix to balance of the Force!
We actually had a client that judged the success of their online marketing by how much their phone rang. There was no real data to tie their spend to actual success or failure! Sometimes you have to “go with your gut” (so to speak) when it comes to sales, there are other times when logic and reason should take over.
We actually had a client call us that had an extensive list of needs for a website. After about 20 minutes of chatting, we asked them for their target budget. Their answer? “How much can we get for $100.00?” Now we know everyone needs to save money these days, but when it comes to hiring professionals, you may need to spend a bit more than a hundred bucks.
Globally, 5.9 billion people have mobile subscriptions, which equates to 87% of the world's population. In the U.S. alone, at the end of 2011, over 100 million people owned smartphones! Tablet use has exploded, and more people are using the mobile web now than mobile apps. This means businesses must adapt!
