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Best Community Practices

Amanda McPherson, Vice President, Marketing and Developer Programs, Linux Foundation

Date: Friday, April 10th
Time: 09:00 - 12:00
Location: Osaka
Summary: This session highlights the importance and effectiveness of the Linux Community and the role of the community in marketing and fostering innovation and interaction between developers and end-users.

Presentations:

09:00 - 09:40 Building Belonging: Jono Bacon, Community Manager, Ubuntu
09:40 - 10:20 Benefits to a Social Approach in Development: Joerg Bertholdt, Vice-President of Marketing, MontaVista Software & Jeff Osler-Mixon, Developer Advocate, MontaVista Software
10:20 - 10:40 Break
10:40 - 11:20 Marketing Free and Open Source Software: Stormy Peters, Executive Director, GNOME Foundation
11:20 - 12:00 Earning Future End-Users Now: Dr. Christine L.E.V. Hansen, CEO, Le Ciel

Summaries:

Building Belonging
Jono Bacon, Community Manager, Ubuntu
In his new talk Building Belonging, Jono Bacon explores the underlying recipe behind what makes great community and talks about many of the concepts that he and his team have used as part of the Ubuntu community. Bacon has gone on to write the much anticipated Art Of Community for O'Reilly, and the content in this new talk provides the seeds from the book that can be used to grow a healthy community.The presentation takes a fun, amusing and anecdote laden tour-de-force of community in a way that any community can implement. Be sure to be there!

Benefits to a Social Approach in Development
Joerg Bertholdt, VP Marketing, MontaVista Software, Inc. & Jeffrey Osier-Mixon, Developer Advocate and Meld Community Manager, MontaVista Software, Inc.
Community is one of the defining properties of open-source software in general and Linux specifically.  To foster further innovation at the rate that the market demands, the power of community - the heart of open source - must be embraced. However, the nature of community is open sharing, which seems counter-intuitive to marketers and businesspeople working in competitive markets.  There are few markets as competitive or dynamic as the embedded world. How can companies cooperate at some points in the development cycle while they maintain their differentiation at other points? How can open communities---including mailing lists, blogs, forums, corporate communities, and conferences---promote and enable this cooperation to accelerate development? This presentation draws a detailed picture of the wealth of community involvement surrounding embedded Linux and presents a look at the evolution and future of cooperative development.  It also introduces Meld, a new community that enables embedded Linux developers, hardware manufacturers, and software providers to connect, share, and design commercial-ready embedded devices.

Marketing Free and Open Source Software
Stormy Peters, Executive Director, GNOME Foundation
Open source software solutions are now very good technically - the remaining problem is how to get the word out. Marketing in an open source world, with a volunteer marketing team, small budgets and an open source development model, is often very different than the world of traditional marketing. In addition, projects are also advocating for "free and open source software" at the same time they are marketing their solution. Come share your best open source software marketing practices and discuss them with others.

Earning Future End-Users Now
Dr. Christine L.E.V. Hansen, CEO of Le Ciel
Arguably the largest divide in Linux remains the divide between developers and end-users. Developer oriented forms of communicating, like mailing-lists and wikae, are often the sole sources of information about projects. The future of Linux relies on connecting the developers, and the corporations, with the end-users who may not know what Linux is. What this end-user will know, or will have heard, is: 'somewhere there is free software.' Their next question/search will be: 'where can I get it?'As a point of departure, I propose a web site in plain language which serves as an index of Linux projects. All projects: commercial, nonprofit, ones in process, big, small. Obviously, voluntary participation. All together in one, search-able place. Audience: users, developers, corporators. The technical level is not as important as the pragmatic and visionary level, which ought to be high. High collaboration factor.