Free at StartupNation for a Limited Time. Get Results: The Best Professional Marketing Strategies for Small Business

One of the biggest marketing challenges for small businesses is coming up with a solid marketing strategy and executable action plan. Understandably, most business owners would rather focus their energies on the successful delivery of their product or service to customers – not necessarily finding potential buyers, marketing to them, and converting them into customers.

But getting to that stage and developing and launching a comprehensive marketing program that supports the whole sales lifecycle isn’t an easy proposition for many small-to-medium businesses (SMBs). One reason is that smaller companies require a different marketing plan of action than larger, more established organizations – from the ability to quickly launch a website for a new product, drive sales and manage leads, to closing the sale, following up, and starting the process again.

Comprehensive Marketing, Measurable Results

The 2012 Constant Contact Small Business Pulse survey found that “attracting new customers, engaging existing customers, and getting referrals” were among the top concerns of small businesses. The way to get those customers and referrals, however, is with a smart marketing strategy.

This whitepaper will help small-to-medium businesses:

• Understand in detail what an ideal marketing platform looks like;
• Learn how to put it into action so that it works for the business; and
• Discover smart strategies and solutions to get the most out of marketing dollars.