Bracket Town

EVENT LOCATION
Georgia World Congress Center

285 Andrew Young International Blvd NW

Atlanta, Ga. 30313

SCHEDULE OVERVIEW

Friday, April 5 from Noon to 8 p.m.
Saturday, April 6 from 10 a.m. to 8 p.m.
Sunday, April 7 from Noon to 8 p.m.
Monday, April 8 from Noon to 8 p.m.

• Purchase Tickets

SUMMARY

Bracket Town is the Ultimate Final Four Fan Fest, offering more than 300,000 square feet of family-friendly activities. A budget-friendly, four-day indoor interactive event, Bracket Town targets basketball fans and fans of all NCAA sports by offering them a chance to meet legendary coaches and former college stars at exclusive autograph sessions, sign up for daily youth clinics, and participate in a host of sport activities ranging from basketball to lacrosse to hockey and more. The weekend also boasts a variety of unique entertainment including the annual “Battle of the Bands” featuring the bands and cheerleaders from the participating NCAA teams. Rounding out the weekend experience is the POWERADE® 3v3 basketball tournament, open to kids of all abilities and ages – from ages nine to 40+.

EVENT PHOTO ARCHIVE

Event Location & Directions

Georgia World Congress Center
285 Andrew Young International Blvd NW
Atlanta, Ga. 30313

Located in the heart of downtown Atlanta, the Georgia World Congress Center features 1.4 million square feet of prime exhibit space, 12 exhibit halls, 106 meeting rooms and two grand ballrooms. Complemented by the Georgia Dome and Centennial Olympic Park, the three facilities comprise one of the finest convention, sports, and entertainment complexes in the world. 

Online Ticket Prices (advance discount available Jan. 23 – March 17)

PRICING OVERVIEW

$8: Adults

$4: Children (ages 3 – 11)
Current College Students (with valid ID)
Senior Citizens (aged 55+)
Military Personnel (with valid ID)

Free: Ages 2 and under

PURCHASE TICKETS

• Click here to Purchase Tickets

Walk-Up Ticket Prices (below pricing also applies to online sales after March 17)

PRICING OVERVIEW

$10: Adults

$6: Children (ages 3 – 11)
Current College Students (with valid ID)
Senior Citizens (aged 55+)
Military Personnel (with valid ID)

Free: Ages 2 and under

PURCHASE TICKETS

• Click here to Purchase Tickets

Event Highlights

Coca-Cola Zero
Get in the game at Bracket Town refreshed by Coke Zero. Coke Zero will be offering fans a chance to sample products, compete for prizes, get autographs from NCAA legends and much, much more. Each day fans will have the chance to show their skills off by competing in a Pop-A-Shot contest against an NCAA legend. Fans can also participate in free photo opportunities, basketball clinics and interactive games inside the Coke Zero area each day of Bracket Town.

CBS
CBS Sports and CBS Sports Network are bringing fans closer to NFL Sundays, college football Saturdays, March cinderellas and golfing moments. Come by and play for a prize or take your picture and pretend you are on set with the CBS Sports crew.

CLEAR PERFECT MAN Skills Challenge
Work on your full-court game with passing and shooting contests on the Clear Perfect Man Skills Challenge half-court. You’ll improve your skills, get some free samples and you might even win tickets to the games and other cool prizes. Learn how to be a perfect man and stop dandruff at the source with Clear Men Scalp Therapy.

AT&T Fan Zone
Celebrate your fandom at the AT&T Fan Zone at Bracket Town. Preview the latest AT&T technology and experience the NCAA® Final Four® like nowhere else, all while winning great prizes. You can take part in fun interactive areas like our photo station with the Naismith Trophy, the 4G LTE Speed Shot basketball challenge, and you can take the It Can Wait pledge and get rewarded for spreading the word. The AT&T Fan Zone will also be hosting basketball legend autograph sessions throughout the weekend, and it is the exclusive place at Bracket Town to meet your favorite current coaches. Download the NCAA® Final Four® Atlanta app presented by AT&T to get all the information you need at your fingertips, including custom schedules, maps, games and chances to win great prizes. Simply call **NCAA from your mobile phone to download the app. Message and data rates may apply.

Capital One Cup Fan Zone
Visit the Capital One Cup Fan Zone and experience the thrill of competing in live college sports. Grab a Capital One Cup Challenge punch card and get in the game with our sport interactives. Become the ultimate fan at our spray booth and join the #RallyCry by tweeting your team to the top! The more sports you play, the more prizes you win!

Allstate® Hoops of Mayhem
It’s March Mayhem® at Allstate®. Test your shooting skills on four Mayhem® baskets and walk away with great prizes. You can also register for a chance to win a trip for two to the 2014 BCS National Championship™ and 2014 NCAA® Men’s Final Four®.

The Buick Experience
Buick celebrates human achievement with Encore Performances, giving fans the opportunity to recreate and share some of the greatest buzzer beater moments in NCAA® March Madness® history. Each successful shot triggers a donation to Samaritan's Feet, a charity improving children's lives one pair of shoes at a time. Fans can also meet former NCAA champions, win game tickets and experience Buick's full-line of modern luxury vehicles including the all-new Buick Encore.

LG Fan House
The LG Fan House is your home away from home featuring the newest smart LG electronics, appliances and mobile handsets. LG invites you to experience the innovation with an opportunity to win great LG products and prizes.

McDonald’s Slam Dunk Zone
Who doesn’t love to give their best shot at a slam dunk contest? McDonald’s is proud to announce the McDonald’s Slam Dunk Zone at Bracket Town. Come visit us for a chance to win premiums and free fries. Special guest appearances from the one, the only, Ronald McDonald and his surprise celebrity guest. Don’t forget to get your picture taken at our photo booth with our fun McDonald’s props. Get in to win, at the McDonald’s Slam Dunk Zone!

Bleacher Report Sports Lounge
Take a break from all of the Bracket Town action and stop by the Bleacher Report Sports Lounge to relax, sample your favorite snack treats provided by Nabisco, and catch up on all of the Final Four® weekend game highlights.

Cartoon Network
Cartoon Network takes you through an interactive experience with your favorite characters from Ben 10 and Adventure Time! Check your vertical jump. Test your skills on the Hoop Hop. Draw your favorite Cartoon Network characters and more.

Connor Sport Court
Take part in the shooting competition on the Connor Sport Court Backyard Court. Compete against fellow fans through a series of different basketball shots and show that you have the skills to be a champion!

NCAA.com
NCAA.com takes you inside the world of NCAA sports like no one else. Visit the NCAA.com interactive digital studio for exclusive meet and greets, get a picture of yourself “cutting down the net," make your pick for who wins the NCAA Final Four at the team photo station, participate in NCAA fencing demonstrations, or see some fascinating video on other NCAA sports. NCAA.com – the home of college sports.

The Upper Deck Trading Card Zone
Look like a basketball pro with your very own personalized basketball trading card, created just for you. Select a jersey, pick up a ball and strike a pose. Your trading card will be printed and ready in just minutes. And while you’re waiting, check out the latest and greatest in collegiate trading cards and memorabilia, offered exclusively by Upper Deck. Stop by the booth to learn about show specials, and opportunities to win prizes at pack wars and trivia contests.

Wilson
Get right in the center of the action at Wilson Sporting Goods! Learn about the making of the official Wilson basketball that will be played at the NCAA Final Four and Wilson’s longstanding partnership with the NCAA in multiple sports.

Hoops Training
Children ages 8-16 may participate in one of the NCAA® POWERADE® Youth Clinics taking place throughout the weekend. Participants will receive sport instruction from NCAA coaches and student-athletes, as well as valuable information on fitness, healthy lifestyles and sportsmanship.

LG presents the Harlem Globetrotters at Bracket Town

LG presents the Harlem Globetrotters at Bracket Town on Friday, April 5t, from 6-8 p.m. Come see the Harlem Globetrotters live at the Georgia World Congress Center...it’s fun for the whole family!

Allstate® March Mayhem Shootout
Stop by Buick Arena on Sunday at 4:30 p.m. and you could participate in the Allstate® March Mayhem Shootout. Ten lucky contestants will be randomly selected from the crowd to take three shots: a layup, a free throw, and a 3-point shot. Each fan who makes all three shots will win $1,000 courtesy of Allstate®.
 

POWERADE® 3 v 3 Tournament

OVERVIEW

Kids and adults alike can register to participate in the POWERADE 3 v. 3 Tournament, inside Bracket Town refreshed Coca-Cola Zero. Participation on youth teams is decided by the age of the oldest player of the team. This event is limited to eight teams per division in the following age groups:

Register Here

EVENT PHOTO ARCHIVE

LG presents the Harlem Globetrotters at Bracket Town

EVENT LOCATION
Bracket Town™, refreshed by Coca-Cola Zero™

SCHEDULE OVERVIEW

Friday, April 5 from 6-8 p.m.

SUMMARY

Come see the Harlem Globetrotters live at the Georgia World Congress Center. It’s fun for the whole family!

Big Dance

OVERVIEW
Friday, April 5: 3 p.m. – AT&T Block Party
Saturday, April 6: Noon – Coca-Cola Zero Countdown
Sunday, April 7: 2 p.m. – Capital One JamFest

This free, three-day outdoor music festival at Centennial Olympic Park is filled with music, food and fun, and will feature national and regionally known musical acts.

CONCERT LINE-UP

Friday, April 5

Zac Brown Band
My Morning Jacket
Saints of Valory

Saturday, April 6
MUSE
Flo Rida
Ludacris
Macklemore & Ryan Lewis
Yacht Rock Revue

Sunday, April 7
Dave Matthews Band 
Sting
Grace Potter & the Nocturnals

EVENT PHOTO ARCHIVE

Coca-Cola Zero Countdown

OVERVIEW
Saturday, April 6: Noon – Coca-Cola Zero Countdown

Cap One Jam Fest

OVERVIEW
Sunday, April 7: 2 p.m. – Capital One JamFest
 

Final Four Friday

OVERVIEW

Doors open – 11 a.m. ET
Georgia Dome, Noon – 6:30 p.m. ET, Cost: Free

Noon – 4 p.m. – Final Four Team Open Practices

Special Pre-Game Musical Performance 
5:07 p.m. – Reese’s College All-Star Game

Reese’s Final Four Friday is a free event for fans to come watch the student athletes from the 2013 Men’s NCAA Final Four teams participate in one of their final practices before the national semifinal games. Fans who attend will have the opportunity to hear from each head coach after their sessions and engage in on-court promotions. The day concludes with the Reese’s College All Star-Game tipping off at 5:07 p.m. ET.

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Final Four Team Open Practices

OVERVIEW

Noon – 4 p.m. – Final Four Team Open Practices

Reese’s® College All-Star Game

OVERVIEW

Tip-off at 5:07 p.m.

An annual event featuring 20 of the top senior collegiate players in the nation. The 2013 game will be played at the Georgia Dome in Atlanta as part of Final Four® Friday on April 5, following practices by the Final Four® teams. The coaches for this year’s game, Cuonzo Martin of Tennessee and Fred Hoiberg of Iowa State, both played in the all-star game in 1995 before going on to play in the NBA. Admission is free for the Reese’s® College All-Star Game.

EVENT PHOTO ARCHIVE