In 1983 -- the year that Fortune launched its first-ever list of companies ranked by reputation -- the world was a different place. The economy was on an upswing, the defense industry was merging the two mega-companies Boeing and Lockheed Martin, and the technology industry was on the verge of a digital revolution.
Some of the companies on the first list were bought, sold or outcompeted. Here are seven companies that were some of the most admired in the world in 1983 but fell from grace by 2013.
Asked to name the best of the best, 3,800 executives, directors, and analysts chose these businesses
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