Mashable Media Summit 2012

Pete Cashmore
CEO & Founder
Mashable

Pete Cashmore is the founder and CEO of Mashable, an award-winning site and the largest independent source for news, information and resources for the Connected Generation.

Pete founded Mashable in 2005 in Aberdeenshire, Scotland when he was 19. His passion for sharing how web tools and social networks were transforming human interactions and reshaping cultures drove him to create what would become Mashable.

Mashable’s 20 million monthly unique visitors and 6 million social media followers have become one of the largest, most engaged online communities. Mashable has been named a must-read site by both Fast Company and PC Magazine and is ranked as the most influential media outlet by Klout.

Pete was named one of Time Magazine’s 100 Most Influential People in 2012. He was featured on Forbes 30 under 30 list, named one of Ad Age’s 2011 influencers, and was named a Young Global Leader by The World Economic Forum.

Sharon Feder
Chief Operating Officer
Mashable

Sharon is the chief operating officer of Mashable. She oversees the company’s business operations including sales, marketing, community and human resources. Most recently, Sharon was publisher, during which the company experienced its fastest growth to date and built its own ad sales operations. She’s held the positions of managing editor and features editor at Mashable. She joined the company in June 2008 as editorial assistant. Since then she has significantly grown Mashable’s editorial team, extended partnerships with leading news publishers and created a human resources and recruiting function. Before joining Mashable, Sharon held positions in advertising and public relations. She started her career in media as an editorial assistant intern at Pearson Education. She co-founded and subsequently sold MySocialDog, a hyper-local social network for dog owners.

Robyn Peterson
Chief Technology Officer
Mashable

Robyn Peterson is chief technology officer of Mashable. He oversees product strategy and the technical direction of Mashable. Robyn joined Mashable in May 2011 as senior vice president of product. Before joining Mashable, Robyn was head of product at Next Issue Media. His previous roles include vice president of technology and product at NBC Universal, senior vice president of product management and CTO at Ziff Davis Media, and director of operations at Juno. He’s been instrumental in launching some of the most interesting media products of the past 10 years. Robyn received his Bachelor of Arts from the University of Wisconsin at Madison and his master’s degree in computer science from New York University. Robyn is an advisory board member for Parse.ly Inc. He successfully scaled Mount Kilimanjaro, despite almost falling off, twice.

Lance Ulanoff
Editor in Chief
Mashable

Lance Ulanoff is a 25-year industry veteran and award-winning journalist. As editor in chief of Mashable, he is responsible for editorial direction and strategy. Before joining Mashable, Ulanoff was editor in chief of PCMag.com and senior vice president of content for Ziff Davis, where he oversaw content strategy for all Ziff Davis websites. Lance has covered technology since PCs were the size of suitcases, “on line” meant “waiting” and CPU speeds were measured in single-digit megahertz. He’s traveled the globe to report on a vast array of consumer and business technology. His long-running column on PCMag.com has earned him a Bronze award from the American Society of Business Publication Editors. Winmag.com, HomePC.com and PCMag.com have all been honored under Lance’s guidance. Lance makes frequent appearances on national, international and local news programs including Fox News, Today Show, Good Morning America, CNBC, CNN, Bloomberg TV, NY1, CNN HLN, BBC, New York’s Eyewitness News, News Channel 4 and WCBS, among many others.

Emily Banks
Managing Editor
Mashable

Emily is Mashable's managing editor, responsible for overseeing newsroom assignments and publishing, and providing support to the editor in chief. She joined the New York team in October 2010.

Prior to working at Mashable, Emily did a little bit of everything when it comes to news gathering and production, including writing for a top 25 newspaper, the Minneapolis Star Tribune, reporting live on TV at Georgia Public Broadcasting, and editing one of the largest student-run newspapers in the country, The Minnesota Daily. She cut her teeth as a reporter at local newspapers in Wisconsin and Georgia and has a journalism degree from the University of Minnesota.

David Beck
Head of Social Media
Univision Communications Inc.

David Beck serves as the head of social media at Univision Communications Inc., the leading media company serving Hispanic America. He is responsible for the expansion of Social Media efforts across Univision’s broadcast, cable, digital video, mobile, radio, and live events platforms. To further drive discovery and increase engagement around Univision content across platforms, under Beck’s leadership, Univision has successfully integrated Social TV experiences in its programming such as the LatinGRAMMY and Premios Juventud Award shows, hit dancing reality show “Mira Quien Baila” and daily daytime shows, “Despierta America” and “El Gordo y La Flaca.” Additional social media integrations include Univision News Election coverage for two live “Meet the Candidates” events with President Obama and Governor Romney, the presidential debates and Election Day. Beck joined Univision in 2009, and most recently served as vice president of Strategic Initiatives for, and founding member of, the Office of the CEO, where he led initiatives focused on revenue and ratings growth opportunities as well as operational turnaround situations requiring extensive cross-functional coordination. Prior to Univision, he was with Bain & Company where he worked with companies such as Comcast, American Express, Arbitron, and top tier Private Equity firms on growth strategy and turn-around/change management. Earlier in his career, Beck held strategy and business development roles at MTV Networks and Viacom, and was an M&A; Investment Banker. He received his MBA from the MIT Sloan School of Management, and his BA from Tufts University. Beck resides in New York City and you can follow him on Twitter at @DBeckTweets.

Tom Bedecarré
Chairman, AKQA & President of WPP Ventures

Tom Bedecarré is one of the most influential leaders in advertising today. Recently named “Silicon Valley’s Favorite Adman” by Fortune Magazine, he was cited for being a “rare hybrid” who “has cred with techies and Mad Men alike.”

Tom is currently Chairman of AKQA, the leading independent and most awarded digital agency. AKQA works with leading global brands and companies such as Audi, Delta, Google, Heineken, Nike, Target, Verizon Wireless, Visa and Xbox from its eight global offices in the U.S., Europe and Asia. Tom is also President of WPP Ventures, a new Silicon Valley-based company, which will explore new digital investment opportunities for WPP, the leading communications services group.

Tom has been an innovator and pioneer of the advertising and communications business over the last three decades. An enthusiastic entrepreneur, Ernst & Young named him “Entrepreneur of The Year” in Northern California for his leadership in the marketing services industry. Before AKQA, Tom was founder and CEO of Citron Haligman Bedecarré, San Francisco’s largest independent advertising agency and a leader in launching Internet brands.

Tom holds a BA degree from Stanford University and an MBA degree from the Kellogg School of Management at Northwestern University.

Jessica Bennett
Executive Editor
Tumblr

Jessica Bennett is the executive editor of Tumblr, overseeing editorial content as part of Tumblr's new initiative to produce original journalism. Previously, Bennett was a senior writer and editor at NEWSWEEK and The Daily Beast, where she wrote feature stories on social issues, culture and gender, and where she remains a contributing editor. Bennett's work has been honored by the New York Press Club, the Society for Professional Journalists and the Newswomen's Club of New York, among other organizations.

David Carey
President
Hearst Magazines

David Carey was named president of Hearst Magazines in June 2010. As one of the world’s largest publishers of monthly magazines, Hearst Magazines has more than 300 editions around the world, including 19 U.S. titles and 19 magazines in the United Kingdom, through its wholly owned subsidiary, Hearst Magazines UK. The company operates more than 28 websites, 14 mobile sites, a variety of digital applications and the leading digital marketing services company iCrossing. Carey is also a member of the Board of Directors of Hearst Corporation.

During his tenure at Hearst, Carey has been instrumental in many important initiatives, including the acquisition of more than 100 magazines in 14 countries from Lagardère SCA, which greatly expanded Hearst’s footprint in both the U.S. and internationally; the development of HGTV Magazine in partnership Scripps; the creation of the Hearst App Lab, a state-of-the-art media lab and interactive learning center in Hearst Tower; and the continued expansion of Hearst's leadership position in tablets and e-reading.

Prior to joining Hearst, Carey was group president at Condé Nast, where he oversaw that company’s media properties targeted to business and executive audiences. He was also a member of the company's executive committee.

Carey's experience includes leading the print/digital startup of Portfolio and Portfolio.com; vice president and publisher of The New Yorker from 1998 to 2005, returning it to profitability after many years of losses; and re-launch publisher of House & Garden.

He was the founding publisher of SmartMoney, a joint venture between Hearst and The Wall Street Journal, which reached profitability after two years and was named “Magazine of the Year” by Advertising Age. Carey started his career at Esquire, and then joined Hearst Magazines in a business development role and became marketing director for Cosmopolitan before the launch of SmartMoney in 1992.

Among other honors, Carey was named industry “Publisher of the Year” by Adweek in 2005 and 2011, and was selected by Folio as a member of its “Dream Team” of publishing executives. He has also received the Hall of Achievement award from the American Advertising Federation. In 2010, Media Industry Newsletter inducted Carey into its industry Hall of Fame.

Carey serves on the boards of the Magazine Publishers of America and the Internet Advertising Bureau (IAB). He is also a board member of the Harry Winston Diamond Corporation and a member of the CUNY Graduate School of Journalism Advisory Committee. Carey is a graduate of UCLA.

Lauren Drell
Campaigns Editor
Mashable

Lauren Drell is the Campaigns Editor at Mashable, where she manages advertiser-supported campaigns and writes and edits supported content. Lauren joined Mashable in February 2011 as an assistant editor and is based in New York.

Before joining Mashable, Lauren worked as a multimedia reporter at AOL Small Business, where she focused on entrepreneurs and startups and launched several video series.

Lauren earned a B.A. in history from the University of Pennsylvania in 2008, and she graduated with an M.S.J. from Northwestern University’s Medill School of Journalism in 2010. Her personal interests include ogling puppies (including her Morkie, @FranklinPup), savoring red velvet cupcakes and curating her typo blog, Spelchekt.

Alex Fitzpatrick
Reporter, US & World
Mashable

Alex Fitzpatrick is a Reporter at Mashable's New York headquarters, where he covers the intersection of politics, international affairs, social media and technology. He initially joined Mashable as a Community Intern in October of 2011, and he still holds Community near and dear to his heart.

A Long Island native, Alex graduated from SUNY Geneseo with a B.A. in International Relations with honors. While at Geneseo, he served as Station Manager for WGSU 89.3 and Assistant Opinions Editor at The Lamron. He previously interned at the Communications Bureau of the City of Rochester, NY.

Outside of work, Alex enjoys traveling, taking pictures of things and yelling at the TV when hockey's on.

Zoe Fox
Reporter
Mashable

Zoe Fox is a reporter in Mashable's New York headquarters, where she writes and edits for the news team. She covers social good -- online activism, sustainable technology and social media for non-profits -- and just about anything else. She was previously an editorial assistant, focused on editing, publishing and social sharing. She initially joined Mashable in as an intern in June 2011. She graduated from Northwestern's Medill School of Journalism with a double major in journalism and Asian and Middle Eastern studies. She has written for TIME.com, Moment Magazine, The Jerusalem Post and The India Tribune, among other publications.

Brooke Gladstone
Managing Editor & Co-Host, On the Media
NPR

Brooke Gladstone, managing editor and co-host of On the Media, has a long history with public radio. After working in print media, she joined NPR in 1987 as senior editor of Weekend Edition with Scott Simon and became senior editor of All Things Considered in 1989. In 1991, she spent a year at Stanford University as a Knight Fellow and then reported for NPR from Moscow during Boris Yeltsin’s turbulent presidency (1992-95.) After that, Gladstone served for six years as NPR’s first media correspondent and then joined On the Media when it relaunched in January, 2001.

Gladstone is the recipient of two Peabody Awards, a National Press Club Award, an Overseas Press Club Award and several others.

She also is the author of The Influencing Machine (W.W. Norton), a media manifesto in graphic form, listed among the year’s top books by The New Yorker, Publisher’s Weekly, Kirkus Reviews and Library Journal, and among the “10 Masterpieces of Graphic Nonfiction” by The Atlantic.

Photo courtesy of David Waitz

Rob Grimshaw
Managing Director
FT.com

Rob Grimshaw was appointed Managing Director of FT.com in June 2008. As the FT board representative for FT.com he is responsible for website’s commercial performance and overall strategy. Prior to this, Grimshaw was a member of the FT.com Executive leadership team and was Advertising Strategy and Global Online Director.

Grimshaw joined the Financial Times in 1998 and has held a series of commercial roles within the business, including Head of Global Key Accounts & Clients Sales and Head of Global Advertising Strategy & Operations.

Grimshaw holds a Bachelors degree in Philosophy and Politics from the University of Warwick.

Lauren Indvik
Associate Business Editor
Mashable

Lauren Indvik is the associate business editor of Mashable, covering the fashion retail and media industries from Mashable’s New York headquarters. Lauren joined Mashable in March 2010 as assistant news editor.

In addition to Mashable, Lauren's work has appeared in InStyle, Project Magazine, Fashion Etc and Fashion Theory, a peer-reviewed academic journal. She has been quoted by the New York Times, the AP, The Economist’s Intelligent Life, USA Today, MTV and WWD, and has been a guest on the TODAY show and CNN.com.

Lauren is a graduate of Dartmouth College, where she received her B.A. in English with Honors.

Sachin Kamdar
CEO & Co-Founder
Parse.ly

Sachin is the CEO and co-founder of Parse.ly. Parse.ly's flagship product, Dash, provides insights to the web's best publishers. This next-generation analytics tool informs writers and editors which posts, sections, authors, and referrers are performing best on their site. It also automatically groups all of a publisher's analytics data by topic and visualizes this data elegantly.

Dash can answer concrete editorial questions with hard data: Which topics are trending on my site right now? Who is writing about those topics? How are they performing in social media and search engines? How does our traffic compare with webwide trends? Previously, Sachin started an edtech consulting company helping schools in NYC build, implement and manage technology. Prior to that, Sachin taught math and economics at an alternative high school in Brownsville, Brooklyn through the New York City Teaching Fellows.
Website: sachinkamdar.com Blog: blog.sachinkamdar.com

Aliza Licht
SVP, Global Communications
Donna Karan

Aliza Licht is the SVP of Global Communications at Donna Karan International. In addition to her more traditional global public relations responsibilities, Licht spearheads the company's award winning social media efforts through DKNY PR GIRL, a persona she created in 2009 and is the singular voice of. DKNY PR GIRL @dkny was Fashion 2.0's winner three years consecutively for best Twitter & in 2012, fashion blog. DKNY PR GIRL won Style Bistro's 2012 Reader's Choice Award for must follow personality in social media and DKNY was the only fashion brand in 2011 to be nominated for a Mashable Award for must follow brand, where DKNY PR GIRL was a finalist.

This year, Licht was featured as one of TIME Style & Design's "Six women who rule the Fashion World" and The New York Times has dubbed Licht an E-Lebrity, as one of the most followed personalities in the social media space.

Stacy Martinet
Chief Marketing Officer

Stacy Martinet is the Chief Marketing Officer for Mashable where she oversees marketing, communications and events. Stacy joined Mashable in December 2010, and since joining she has helped push Mashable forward strategically, led external and internal communications and grown Mashable's brand through marketing and events.

Before joining Mashable, she spent several years in corporate communications and digital marketing at The New York Times where she worked on social media strategy, digital communications and public relations, and served as a spokeswoman for nytimes.com.

She was named to PR Week's 40 under 40 List of Rising Stars. She is on the board of directors for New York Women in Communications. She is a graduate of Towson University.

Kay M Madati
Head of Entertainment & Media
Facebook

Kay M. Madati is the Head of Entertainment & Media at Facebook, Inc. As a member of the Global Marketing Solutions team, Mr. Madati is responsible for leading the team that oversees creating effective, long-term strategies and scalable solutions for television, theatrical, and media partners.

Tasked with extending and evolving relationships and partnerships in the entertainment space, he is also ultimately responsible for positioning Facebook as a critical and foundational element of the marketing matrix for all entertainment content publishers and distributors.

Prior to this role, Mr. Madati was the Vice President of Audience Experience at CNN Worldwide, overseeing the development and execution of a successful social media and consumer engagement + experience strategy across all of CNN’s distribution platforms, including television, digital, mobile, the social web and offline events. Madati began his career with BMW of North America, where he held a variety of leadership roles in sales, operations and marketing; working on projects that highlighted innovation and creativity with leveraging technology and media to engage consumers such as BMW Films & James Bond.

Daria Musk
Singer / Songwriter

Before the summer of 2011 Daria Musk was a young singer/songwriter with big dreams, an entrepreneurial streak, and a global-sized heart. A weekend of lugging her guitar amps through the rain and an invitation to Google+ sparked the idea to perform a live concert via Google+'s video chat feature, "Hangouts." Girl in the woods of Connecticut turned early-adopter and went global overnight. Daria is breaking new ground, pushing the boundaries in music, tech and social media, and she’s doing it in a grass-roots, heartdriven way with her “G+niuses” – the global community gathering around her music. It’s her genuine enthusiasm, passion, voice and songs that seem to inspire and engage fans all over the world. She’s been featured by Billboard Magazine, Rolling Stone, Mashable, Entertainment Tonight and Good Morning America. She gave her first TED Talk, hit stages and panels for SXSW, BMI, MIDEM, The GRAMMYs, Google and more. She’s now taking her online connection to the live stage – creating interactive global concerts everywhere she goes.

Teal Newland
VP of Brand Strategy
StumbleUpon

Teal leads StumbleUpon’s advertising solutions group, developing and managing strategic partnerships with leading brands, agencies and publishers. She joins StumbleUpon from Digitas (Publicis Groupe), a full service advertising agency, where she was a Global Vice President. Teal worked across all agency clients, including American Express, Delta Airlines, Intel, and Samsung in developing creative, content and media strategy, audience engagement initiatives, and social activation platforms.

Previously, Teal consulted for entertainment companies including Participant Media (Waiting for Superman, The Cove, Independent Truth) and The Walt Disney Company. She also spent over six years with Microsoft in global sales management, most recently as Head of Multinational Sales based in London.

Teal graduated from the University of Washington (with a stint at the Universidad de Granada in Spain).

Alexis Ohanian
Co-founder
Reddit

Alexis Ohanian is a startup founder and investor in Brooklyn, NY. After graduating from UVA in 2005, Alexis and his co-founder Steve Huffman started reddit, which has become one of the most popular social news websites online. After leaving his full-time position at reddit, Alexis focused on his social enterprise Breadpig. Described as a "Newman's Own for nerds," Breadpig publishes books featuring some of the most popular webcomics in the world (like XKCD and SMBC), and produces other geeky novelties like Awesomesauce and LOLmagnetz. The non-sustainable profits are donated to worthy causes. In 2010, Alexis helped launch hipmunk, the most agony-free way to search for a flight or hotel. He ran the marketing/pr/community for hipmunk's first year before moving to an advisory role and joining the fight against SOPA & PIPA. These days, Alexis is an investor with over fifty tech startups in his portfolio, he sits on the board of reddit inc., is Y Combinator's Ambassador to the East, co-founder of the non-profitIHAS, and he’s writing a book called Without Your Permission, set to launch in 2013. Along the way, Alexis spoke at TED, spent 3 months living in Yerevan, Armenia as a Kiva Fellow, and was named one of Forbes 30 Under 30. He proudly doodled the logos for all three of his startups. He also loves his cat, Karma.

Pete Pachal
Tech Channel Editor
Mashable

Pete Pachal is a technology journalist who's been covering consumer technology in print and online for more than a decade.

Originally from Edmonton, Canada, Pete first uploaded himself into technology journalism at Sound & Vision magazine in 1999. Each month he kept readers informed of beautiful home theater gear they could probably never afford, later running the book's news department as Associate Managing Editor.

Pete left S&V; in 2005 to become Technology Editor at Syfy (then the Sci Fi Channel). After creating the channel's technology site out of some rusty HTML code and a decompiled coat hanger, he guided its transition into the full-on blogsplosion called DVICE. He then moved on to PCMag, where he served as the site's News Director before getting scooped up by Mashable.

Pete holds degrees in journalism and engineering. His favorite Doctor Who monsters are the Cybermen.

Meghan Peters
Community Manager
Mashable

Meghan heads up the Community department at Mashable, where she oversees social media strategy and reader engagement projects. Driven by the notion of the Internet as a tool of empowerment, she enables reader voices to be well represented in company content, products and overall goals. Prior to joining Mashable in 2010, she worked at The Seattle Times and Microsoft. She has written for The Huffington Post, China Daily, The Seattle Times and Seattle Post-Intelligencer.

Tim Pool
Independent Journalist

Tim Pool is a journalist whose unique style of interactive broadcast journalism exists at the intersection of social and mainstream media.

His live coverage has been featured by outlets such as NBC, Reuters, MSNBC, and Al Jazeera English. Pool engages viewers as participants by combining first hand reporting and commentary via live video stream and chat, allowing the viewing public to join in the action by directly asking questions, which he responds to while reporting live. Pool is consistently developing new technology to advance the field of journalism and decentralize the ability to share information.

Tim Pool was featured in TIME's person of the year as the "Media Messenger of Zuccotti Park" TIME's top 140 twitter accounts of 2012 and is a nominee of TIME's 100 most influential people in the world.

http://www.timcast.com/

Daniel Roth
Executive Editor
LinkedIn

Daniel Roth joined LinkedIn in June 2011 as executive editor of LinkedIn’s content and community products, including LinkedIn Today. He is responsible for delivering new, relevant content and insights to LinkedIn members.

Previously, Daniel was the managing editor of Fortune Digital, overseeing Fortune.com and Fortune's digital initiatives, including tablet and Web apps. Prior to Fortune, Daniel was a senior writer at Wired magazine, and a founding member and the first writer for Condé Nast Portfolio. Daniel also served as a senior writer and editor at Fortune for eight years. From 2002 to 2004, Daniel was Fortune’s technology editor—its youngest ever—overseeing the magazine’s IT coverage and its bureaus in Austin, Palo Alto, and San Francisco.

Daniel started his career at the Triangle Business Journal in Raleigh, North Carolina and has a B.S. in journalism from Northwestern University.

Steve Rubel
EVP, Global Strategy & Insights
Edelman

Steve Rubel is EVP/Global Strategy and Insights for Edelman - the world’s largest independent public relations firm. In this role, Rubel studies the future of media and works across the firm’s practices and geographies to help clients unify their communications strategies across traditional, emerging, owned and social channels.

In addition, Rubel also acts as a highly visible Edelman thought leader and writer on media, technology and digital culture. He speaks dozens of times each year around the world and appears frequently in the press. In addition he actively shares his observations and insights through his blog, his monthly Advertising Age column and on Twitter where he is followed by more than 60,000.

Rubel has been named to several prestigious lists, including: PR Week’s 40 Under 40 and The Forbes.com Web Celeb 25.

Prior to joining Edelman in 2006, Rubel worked for 15 years in a variety of marketing communications positions in corporate, non-profit and small/mid-sized PR firms.

Jason Seiken
Senior Vice President
PBS Interactive

Mr. Seiken oversees PBS’ award-winning digital services, including Web, mobile, Kids, and the Web-original productions from PBS Digital Studios.

He also is responsible for revenue from new media, SVOD, download-to-own, and worldwide DVD distribution. Under his leadership, PBS has become an industry leader in the new media space. In three years, the number of videos viewed on PBS Web sites rose from 2MM/month to 140/MM month. The PBS Kids sites are the most popular U.S. children’s web sites for viewing video. And PBS has won numerous awards, including the Webby Award for best entertainment app.

In addition, PBS has introduced a number of industry firsts. PBS was the first site to integrate interactive games into television video. PBS was the first organization to premiere a full-length television program on Facebook and, a few months later, the first to debut a program on the iPad and iPhone.

Mr. Seiken is the founder of PBS Digital Studios, which has created several successful Web-original series, including auto-tuned remixes of Mister Rogers, Bob Ross, and Julia Child, which have become YouTube sensations.

Before joining PBS, Mr. Seiken was based in London, where he led programming for AOL’s businesses in the UK, France, and Germany as Vice President, Content and Programming for AOL Europe. In addition, Mr. Seiken was the founding Executive Editor of washingtonpost.com, leading the team that created one of the premier newspaper Web sites in the world.

Matt Silverman
Features Editor
Mashable

Matt Silverman joined Mashable in November 2009 and oversees the planning and publishing of all features content. He works on editorial strategy, special projects and writes regularly on social media trends, web culture, gaming and design. He also authors the occasionally funny Mashable Comic.

He holds a bachelor of arts in writing from Hofstra University and has worked previously as a paralegal with a prestigious New York law firm. Matt is also a humorist, musician, video producer and Twitter enthusiast who labors to make the Internet cuter via The Fluffington Post.

Frank Speiser
CEO & Co-Founder
SocialFlow

Frank Speiser, CEO and co-founder of SocialFlow, is the visionary technologist who has brought a science-based approach to marketing and publishing on social networks.

He was one of the first people to understand that in order to win the fight for audience attention, businesses and brands needed to be able to reliably determine the real-time value of their content on the social graph. His approach to using applied mathematics, language analysis and technology helped develop the algorithms that power SocialFlow’s ability to understand data and led to a new perception of the value of attention on social networks. Frank has been exploring the practical applications of science and data since his early childhood when at age 8 he made his first program to translate sheet music into sound via BASIC. Since then, Frank went on to hold the CTO positions for New York based Takkle, Inc. (acquired by Alloy Media+Marketing), and video and social site HEAVY.

A self-declared baseball fanatic, Frank has been collecting player cards and memorizing statistics since he was young. For him, the game was always about the data and he uses his passion for the sport to create an analogy for what social media managers face when they publish to the web: “Staring down a pitcher at the plate, you have a split second to decide whether to swing or to wait.

The growth of Twitter and Facebook means that companies and brands need to make the same split-second decisions everyday based on millions of interactions. At SocialFlow, such fine-grain real-time decisions are what we do every day for our clients.”

Bonita Coleman Stewart
Vice President, Partner Business Solutions, Americas
Google, Inc.

Bonita C. Stewart brings more than 20+ years of marketing, technology and industry expertise to Google, where she oversees the company’s Strategic Partnerships business for North and South America. She works with partners across all verticals to monetize their assets and grow their businesses with Google products, including ad serving technology, private exchanges, video, mobile and social.

Prior to her Partnerships role, Bonita led Google’s US strategy and sales for the Automotive, Finance and Travel categories with responsibility for delivering integrated advertising solutions. Before Google, she served as Director, Chrysler Group Interactive Communications for DaimlerChrysler AG and Director, Chrysler Brand Advertising. In 2005 Advertising Age named the Chrysler Group Interactive Marketer of the Year. Bonita also enjoyed a 10-year career with IBM and co-founded Nia Enterprises, a web-based company, in 2000.

Bonita is a frequent speaker at marketing and interactive conferences such as ANA, AD:TECH and Automotive World Congress, and has been quoted in such publications as Automotive News, Advertising Age, Brandweek and USA Today. In 2005, she co-authored “The Fifth P of Marketing,” an article for CRM Magazine. Advertising Age named her a “Woman to Watch” in 2011.

Bonita graduated magna cum laude with a Bachelor of Arts in Journalism from Howard University and an MBA from Harvard Business School. She currently serves on the Board of Directors for the Cranbrook Art Academy based in Bloomfield Hills, Michigan, Lincoln Center for the Performing Arts and the Harvard Business School Club of New York. She resides in Englewood, New Jersey with her husband.

Joan Walsh
Editor-at-Large
Salon.com

Joan Walsh is editor-at-large for Salon.com, the pioneering, award-winning Web site, and an MSNBC political analyst. She is the author of "What's the Matter With White People? Why We Long For A Golden Age That Never Was." Salon's editor in chief for six years, Walsh is a regular on "Hardball with Chris Matthews" and "The Ed Show." She has appeared on many other national shows including "Real Time with Bill Maher" and "Now" on PBS.

Before joining Salon, she worked as a consultant on education and poverty issue for community groups and foundations, including the Rockefeller Foundation and Annie E. Casey Foundation.

She's written for publications ranging from Vogue to the Nation, and for newspapers including the Washington Post, Los Angeles Times and the San Francisco Chronicle. An avid baseball fan, she's the co-author of "Splash Hit: The Pacific Bell Park Story," about the building of the San Francisco Giants legendary waterfront stadium. Walsh lives in San Francisco.

Todd Wasserman
Business & Marketing Editor
Mashable

Todd Wasserman, Mashable's business editor, has been writing professionally for close to 20 years. From 1999-2010, he covered the advertising and marketing industry for Brandweek, which promoted him to editor-in-chief in 2007. Prior to that, he wrote for the now-defunct Computer Retail Week and various daily newspapers including the Herald & News in Passaic, N.J., and the Register-Citizen in Torrington, Conn. Wasserman has also freelanced for The New York Times, Business 2.0, The Hollywood Reporter and Inc, among other publications.

On his down time, Wasserman enjoys playing racquetball and Scrabble, though not at the same time.

IMPORTANT UPDATE:

about

who should attend

speakers.

agenda.

Registration & Continental Breakfast

Looking Ahead: 2013 Trends

Facebook and the Evolving Media Brand

Demystifying Data Driven Journalism

The Path to the Digital Future

Break

Storytelling Through Software

Politics Transformed

The Delicate Balance: How to Monetize Without Hurting Community

Social Analytics: What You Can & Should Be Measuring

Lunch

Drones: The Newest Vehicles in Journalism

Thinking Outside the App

Reinventing What's Black and White and Read All Over

Are Social Media Networks the Publishers of the Future?

NPR & Mashable Get On the Media Together

Break

Brands, Publishers & the New Media Divide

Not Your Grandma's Public Television

Yes, Hablamos Social

The Future of Native Advertising

Special Interactive Performance by Singer/Songwriter Daria Musk

Networking Reception

sponsors.

venue.

venue

speakers.