Stickam and Warner Bros. Records Hosting "Broadcast Event"
When YouTube commercialized, it was through a series of "brand channels" like the Paris Hilton channel, DiddyTV and CBS. For the remixing sites, meanwhile (Jumpcut, Eyespot, YourSpins), it's all about getting users to remix new music and movies. The online competition sites (Bix, SingShot) are doing a similar thing, asking users to record their own versions of new songs as part of promotional contests.