Engadget

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The top consumer tech blog on the planet

Engadget combines insider tips on new gadgets, technology news, and premium video content for a tech savvy and passionate audience.

About our audience:

Engadget readers are young, male tech enthusiasts ready to influence friends and family

  • 74.8% Male | 25.2% Female
  • 30.4% have a HHI of $100K+
  • 47% of Engadget readers are 18-34
  • 35.7% of the Engadget audience is Male 18-34 (index 234)
  • Readers are 28% more likely to consider themselves a Tech Geek
  • They’re 67% more likely to read tech news on a mobile device weekly
  • More than 1.4MM Engadget readers searched for electronics info online
Authoritative voice:
  • Engadget is the official online news source of the Consumer Electronics Association (CEA)
  • The site is featured regularly on the Technorati Top 10 and the Techmeme Top 10 leaderboard
Industry recognition:
  • Engadget won the 2011 Webby Award & 2011 People’s Voice Award for “Best Consumer Electronics” site
  • “The Engadget Show” was awarded the 2011 Webby People’s Voice Award for “Technology”
 

Source: comScore Total Universe, Media Metrix & Plan Metrix March 2012

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