When designing a logo for your business, it's important to take into account the way people interpret color. It's the right time to ask, what kind of emotion do I want my brand to convey?

This infographic from Logo Company, a logo design firm, helps clearly illustrate what...

Hashtags were created by Twitter as a means of organizing content and now are found on many social media channels like Google+, Tumblr, Pinterest, Instagram and others. Using hashtags on Instagram and elsewhere helps users tag content of a particular subject with the # symbol to organize and categorize messages...

The commonly used phrase content is king has never been more true in 2012 and for the future. Both B2B- and B2C-focused companies can reach new audiences by providing them with valuable, relevant content.

The world of B2B content marketing has drastically changed in 2012 and for the better....

With Pinterest expanding its features for businesses, Instagram launching a Web version and Facebook continually expanding its advertising options, now is as good a time as ever to bolster your social media presence for the future.

Before doing so, it's important to understand the data behind each social channel...

Mobile has proven to be the newest channel to both disrupt and improve upon the retail landscape. According to StatCounter Global Stats, mobile Internet use accounts for 12 percent of all web traffic. It's not a matter of will mobile be important for the future of your business,...

Small business owners are usually stretched pretty thin in terms of time and budget. Most businesses want to thrive on Facebook but can't devote the kind of time they'd really want to make an impact. Try spending about 10 minutes a day on your Facebook page for regular upkeep. It's...