• BBC World News is available 24-hours a day in 25 million homes in the USA, following a deal in December 2012 with Time Warner Cable¹. Read the press release.
• BBC World News has a part-time distribution of 112 million households in North America².
• 26% of US Opinion Leaders watch BBC World News³.

• Average age: 50
• Male/female:  57% / 43%
• Affluent: Average monthly income – US$90,422. BBC World News viewers are 35% more likely than the average affluent adult to earn over US$300k.
• Influential: Nearly one in five of top management watch BBC World News every week.
• Frequent travellers: 71% more likely than the average affluent adult in the USA to have taken three or more international return trips in the last year.
• Luxury spenders: 187% more likely to have spent over $10k on jewellery/watches and 54% more likely to have travelled first or business class on international trips in the last year.
• Tech savvy: 165% more likely than the average affluent adult to be planning to purchase 10+ electronic items in the next year.
• Love sports: 42% of BBC World News viewers closely follow a sport. These sporting enthusiasts are also 65% more likely to closely follow seven or more sports.

¹  SNL Kagan MSO Digital TV Subscriptions, Q2 2012

²  BBC Distribution Report, May 2012
³  US Opinion Leader Survey 2011
⁴  Mendelsohn 2012 (59,000,000 / 13,794). US affluent head of household survey earning $100k+.  BBC World News audience defined as those who have watched the channel in the last week.