Source: Google Analytics Unique users and Page views, May 2012. Europe and Global figures are exclusive of UK traffic.

• Global TV audience in over 212 territories
• Nearly 18 million fans across two Facebook profiles
• 585,000 Twitter followers
• 6 million unique users per month to topgear.com
• 350 million video views on Top Gear YouTube
• Between 21 November 2010 and 30 January 2011, 36.9 million viewers saw Top Gear on History in the USA¹. 
• During 2011, 49 million people watched Top Gear across the UK - 85% of the TV population!²
• Three local formats: China, Korea and the USA
• 6th most popular show on iTunes globally
• 31 local magazine editions with a global circulation of one million
  
• Over 1.2 million visitors to Top Gear Live

• Top Gear’s unique entertaining nature appeals to a broad audience – 40% of the audience are female!
• Core audience: males 18-35 passionate about cars and driving
• Dads and lads who like cars: males 35-54 and their kids 7-11

Download the Top Gear worldwide reach figures below:

¹  US reach based on History, P2+ Cume, 3+ minutes (all 54 telecasts)

²  BBC Worldwide S&D Research/BARB. This is a 3+ minutes cumulative reach figure.

Image source: Google Analytics unique users and page views, May 2012. Europe and global figures are exclusive of UK traffic.