• bbc.com reaches 15.1 million unique users in Europe (excluding UK), generating 149 million page views every month¹.
• bbc.com Mobile reaches 860,000 unique users every month (15% of the total global unique users)². 
• 1.1 million BBC News Apps have been downloaded by European users since launch³. 
• Ireland is the sixth largest country for bbc.com in terms of unique users, attracting 1.4 million users from the country every month¹.  

• Average age: 43
• Male/female: 59% / 41%
• University/Post-graduate degree: 62%
• Own a second home: 35%
• Average personal income: €52,896
• 117% more likely than average to have taken 11+ trips abroad in past year
• 53% more likely than average to be a Business Decision-Maker
• 67% more likely than average to be an Influential Opinion Leader
• 39% more likely than average to be C-Suite

¹  Omniture, March 2011 - March 2012, monthly average
²  Omniture Q1 2011 (January - March) bbc.com/mobile data
³  iTunes, accessed through appfigures.com, March 2010 - March 2012

⁴  EMS + CMS 2012. Target is BBC monthly audience (6,725,000/4,643)