Broadcast in 27 languages, BBC World Service attracts a weekly global audience of 166 million people¹ who regard it as the most objective voice in international news. 

Those who visit the BBC World Service language websites bbcmundo.com, bbcarabic.com and bbcrussian.com want to be stimulated and challenged by a breadth of content not available elsewhere. They are also openly optimistic and seek in-depth news coverage to understand the impact it could have on their lives².

Audience:

• 54% Male vs 46% Female³
• Age: 63% are under 34³    
• A distinct audience - 96% of users do not visit bbc.com while 99% of bbc.com users do not visit bbcmundo.com³
• Topics of most relevance - international news (95% of users), science and technology (73%), human interest (69%)⁴

Reach:

• 2.9 million unique users each month⁵
• Increased by 49% in 2011⁶

Audience⁷:

• 80% Male vs 20% Female
• Average age - 41   
• University / Post Graduate Degree: 79%
• Lived / worked / educated abroad:  61% (index 129)
• Average personal income: €60,085
• 28% are business decision-makers
• 63% more likely than average to be a C-Suites
• A distinct audience - 93% of users do not visit bbc.com while 99% of bbc.com users do not visit bbcarabic.com
• Topics of most relevance - regional news (85% of users), international news (84%), science and technology (60%)

Reach:

• 2.2 million unique users each month⁵
• Increased by 40% in 2011⁶

¹ BBC World Service Key Facts, December 2011    

² HCHLV Global Profiles Study, 2008    

³ comScore, November 2011

⁴  Online Pulse bbc.co.uk/worldservice wave 6, January-March 2011. Percentage of users agreeing with statements as description of site.

⁵  Q1 2012 average monthly UBs, BBC servers, desktop and mobile, Omniture Discover (excluding data between 29 January and 4 February 2012). Data refers to BBC servers only and hence excludes reach via partner sites.

⁶ Nielsen (until September 2011) / Omniture (September 2011 onwards)    

⁷ EMS Middle East 2012.Target is bbcarabic.com monthly audience (62,000/109)