This is an unusual move but one that makes a lot of sense. Plextor is currently qualifing its first eMMC solution built around a Marvell controller. These integrated eMMC solutions are often found on tablets, unfortunately their performance tends to be pretty poor across the industry. Plextor hopes to change this with its solution and is promising sequential performance as high as 180/80MBps (writes/reads) and random write performance north of 25K IOPS. I have to say that I am happy to see some more competition here. Since this will be an OEM product it'll feature the LiteOn brand.