Reach over 150,000 Angelenos at the Festival of Books.
Source: Estimated attendance based on prior events
The Los Angeles Times Media Group reaches 4.8 million wine consumers.
Source: Scarborough Custom Recontact Study 2012 Release 1.
The Los Angeles Times Travel section readers are 79% more likely to have taken 3-4 international trips in the last 3 years than the average adult in the market.
Source: Scarborough, LA Times Custom Recontact Study 2012 Release 1.
The Sunday Los Angeles Times reaches over 2.0 million adults in the market who have participated in an outdoor sport or activity in the past year.
Source: Scarborough, Los Angeles, CA 2012 Study Release 2
Sunday Los Angeles Times readers are 62% more likely to have visited Europe than the average adult in the market.
Source: Scarborough, Los Angeles, CA 2012 Study Release 1
The Los Angeles Times print and online audience is 76% more likely to own a home valued at $1 million+.
Source: Scarborough Los Angeles, CA 2012 Release 2
The Los Angles Times Daily and Sunday editions out-deliver any fashion & style publications in circulation in California. LA Times has a larger circulation in California than Vogue, InStyle and GQ magazine combined.
ABC Audit Reports, 2012.
The Envelope far surpasses the circulation of Daily Variety and The Hollywood Reporter combined.
Source: ABC Audit Reports 2012
You will reach more professional women online advertising with latimes.com than with COSMOPOLITAN.com, GLAMOUR.com, GQ.com, VOGUE.com, ELLE.com, and InStyle.com combined.
Source: comScore, December 2012.
Los Angeles latimes.com users have the highest buying power index (218) compared to WSJ.com (203) and nytimes.com (192)
Sources: TNS, 2008 Affluent Market Research Program (AMRP). “Are You Maximizing Your Opportunities Online With High Net Worth Buyers?,” The Luxury Letter, 01.07.09. (BPI = Income and propensity to shop online indexed to the total Internet population).
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