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Destructoid: A Manifesto

Niero Gonzalez, Founder & Publisher
10:45 AM on 03.16.2006
Destructoid: A Manifesto photo


When people say "new video game journalism" I squirm a little. Journalism implies the sort of black-and-white objective reporting that leaves little room for emotion, yet when we talk about video games the term "art" often gets thrown around -- and great art implies passion.  You want stoic objectivism from a games journalist, and that's supposed to be great or even entertaining video game literature? Good luck with that.

 

 

 

WE ARE NOT JOURNALISTS.  WE ARE CRITICS.  

Personally, I like to hear video game discussion from the average guy who grew up with them and holds deep-rooted opinions from childhood on what is and isn't great about videogaming. A writer who is not going to wax poetic, he doesn't have a daily quota, and he's not going to pull a punch so the advertising sales team has a fit. He's going to tell it like it is and save me $55 and a trip to the game store if all the hype and spin around a blockbuster game is ultimately crap. This is valuable to me, and I know I'm not alone. But can you imagine that this is threatening to some?

2006 is an interesting climate for writers, as blogs are becoming accepted publications -- a horrible prospect for a generation that grew up on print.  After attending a few events, I've met a few old-school writers are (rightfully so, perhaps) threatened by blogging and have vocally taken shots at what sites like Destructoid aim to do.

Seriously, these people that act like they're going to win a Pulitzer for writing about Princess Peach. Come on, old men. Dare to shit on games. Dare to use that full ten-point scale. Dare to use the full breadth of your disgust.  Clinging to the pillars of age-old journalism is great for those that need to justify their English degrees while holding jobs that call for elegantly discussing Teh Haloes, but what about the rest of us bored of reading stale gaming editorial paraphrased from press releases?  That's why I've decided to launch my own gaming site in the face of countless others that already exist. There are a dozen "professional" cookie cutter database video games sites out there.  Where's the humor?  Where's the passion?  If you're as sick of it as we are, you might appreciate what we are doing at our company.

Its no secret that many industries would prefer to gently suppress the critical voice of the consumer, and gaming is no different. You've heard about all the politics that involve video game review scores --  your timely opinion is not welcomed. They're not going to facilitate it, because they are in the business of selling software. We respect that, but conversation about these products needs to open up. Canned gaming editorial is dead. The internet is about social media and gamers are getting more involved in the conversation, like it or not.  Destructoid is here to ensure that this continues to happen from an independent standpoint. Destructoid wants to be the voice of the people. Real talk.

WHAT WE HOPE TO DO

Destructoid is an independently-owned community site dedicated to gaming, written by people who love love love love love love video games and like to write about them. We don't claim to be professionals, but we take what we do very seriously.  Our staff updates Destructoid multiple times every day, cite our news sources, and work directly with gaming companies to bring you an unfiltered view of the things we find exciting ... and what isn't worth your money. I've pulled together some of the best and most outspoken critics from around the web and as a collective, and like the mighty power of Voltron, we come together to form Destructoid.  

Destructoid editors aside, we also invite our readers to blog about video games.  Everyone can become part of Destructoid and make it better.  We're also not unlike a big family and our the power of the Destructoid Army (our faithful readers) is a force to be reckonned with. That's the difference. You are here to sit on our virtual sofas and shoot the shit about gaming, deep down in the trenches with average joes -- hardcore gamers from all over the world.

We are advocates, defensive of our hobby.  We want to see good games succeed and spend our money on them.  We want to praise innovation.  At the same token, we want to bury crap and all the marketing that goes with it. Above all, we aim to entertain our readers and make Destructoid a fun social gaming site that will hopefully one day provide for the people that put their heart and souls into what is has become.

WHY IS IT CALLED DESTRUCTOID?

It fits. We like robots, but more than anything the name is fitting -- the first articles ever published on the site were scathing criticisms of the stuffy game industry as we saw it.  We wanted to change things, destroy and rebuild, make the industry take note that we were here to make noise and try things differently. Besides, there's enough companies called SuperGameZoneNews. We're also known as "Dtoid" for short.

SO ABOUT YOUR HELMET...

The original helmet was made by me.  I made it from household parts from scratch. I'm a community college art school dropout, that's just the kind of thing we do. Our logo is based on the classic 50's Japanese toy "The smoking robot". It is also extremely handy in the clutter of press events, as having a gigantic helmet makes it easy for our community can find us in the mob. Later versions were commissioned to Volpin Props, the talented Harrison Krix.

ADVERTISING POLICY

Destructoid has no interest in having an in-house sales team, nor is ad sales part of our culture or process. We simply receive a life support check in the mail, as we outsource ad sales to GorillaNation. Go talk to them.

EDITORIAL POLICY


Accountability is very important to us, so we cite all of our sources or label rumors as they are.  However, you'll find that we always write from the heart -- uncut and unfiltered. We've also been called an (insert any console) fanboy site, but it couldn't be farther from the truth -- we hate everybody equally. At the end of the day, we're all about good games and don't really care about the industry's bottom line or publishing every minutia of press releases and problems. We like to keep it simple.

PRESS JUNKETS

I know other sites try to market themselves as real journalism types by not accepting press junkets, etc. The reality of this is that it is a hilarious spin on the truth. Rarely do corporate gaming site editors pay their way to go to events.  They save every receipt and bill it right back to their corporate company, just our writers give me receipts. Employees of those companies don't feel it in the pocket, so it makes no difference to the editor anyway since they're not picking up the bill. They are doing their jobs and being reimbursed for their expenses like any company whether its on the publisher's tab or not. Either way it has nothing to do with editorial integrity. So what does?

Destructoid believes honest, open relationships. Talking to us about your game will give you a very good idea of how core gamers will react.  If you value that, contact us. If you don't and just want a good review, there are plenty of other gaming publications that will sell you good, cheap PR under the guise of serious editorial. News plugs and advertorials are absolutely not for sale.


THE MODERNMETHOD NETWORK

Honestly, we're just trying to take over the world. We're sick of how stale and stuffy editorial on the internet has become on hobby sites like gaming, toys, tech, and so on. ModernMethod would essentially like to shove everyone that's doing it wrong into the ocean. That's all you need to know for now.

 

HISTORY & BUSINESS

For more information about Destructoid's and our company at large visit ModernMethod.com

 





Legacy Comments (will be imported soon)


S'all about.. FUUUUUUUUUUUUUUN

S'all about...FUUUUUUUUUUUUUUN

S'all about fuuhhhhhn
What happened to Ted's comment? It was perfect!
My spidey senses were tingling so I checked this post again and it was actually updated! Very nice. Dtoid is like one big happy family.
apparently somebody didn't like my addition to the about page
While I appreciate your kind words about my genitalia, I'd like to keep this page PG-13
....LOL, why are we letting people comment on this?
Because this is a weird community. Notice it's only the hardcore regulars ;)
Gobble Gobble
And why isn't Nex's real name up there like the rest of us?
gj on this one, I felt kind of pwned by the last "aboutpage" tbh. :B
touche niero, touche. We need to add the new chick writer on this list btw.
So if you've been around since march, and I started reading in june, I'm not as n00b1sh as I thought I was. Fook, I should have registered earlier.
I think its time for Japanator to get a mascot... a black destructioid style robot with a katana?
GodLen: It can be a really cute Japanese chick but with a bunch of tentacles coming out from her back...Or what GodLen's idea is cool too. That ninja style dtoid you used was pretty sweet. And speaking of sweet, change sw33t into Japanese and put it next to Mr. Dtoid.
It always surprises me how young dtoid is.
Ninja Robot would defenitely fit for japanator
Movie blog eh? I know lots about movies...
Can I be one of the hardcore regulars?

lol it says poopface marty... isn't it poopface morty?
So is there a movie blog, or are those just 3 categories to be included in the japan blog?
@ doro

There is a technology blog coming soon and a movie blog sometime in the future. These are completely separate from Japanator.
I wish Olivia would let me slip into her ninja slipper.. even if it's a size 20. Pottymouth. I mean I love you. Dammit!
How dare I not have commented on this page yet!

I love that we have comments on our about page. We're so silly
Sillyness is paramount
haha, you made my day niero :')
Dont you hate pants?
Nope, just yours. Wait never mind... those are jams.
I feel like I've stumbled onto the secret of the intarwebs.
I didn't even get into thte special thanks

mother fuckers
I IS HARDCORE
I just wanted to be an official part of the super secret About page comment community.
KHAAAAAAAAAAAAANNNN!
a sphincter says WHATTTTT????????
wow judging from where the LLC is destructoid must be doing pretty good for themselves :P
Hmm, this About Page needs more n00dz.
FIRST!! wait....
...
...
... DAMN!
Just making the rounds; thanks for joining the super secret Destructoid about page society!
Niro when am I cool enough to make the about us page!

or a beta blog ;)
Husky: When you can spell Nieros name correctly we'll let you in.
God damn, I fail again?
*sob*
Oh man, not even the thanks list? You guys are mean.
Ooo look I'm on the list.
..Also cocks?


Bah, the last time I checked this page was before this new fangled "registered" commenting system. Back in my day, all you needed to comment was a one key, a zero key, and a scuzzy interface...
Yay! You finally dropped the "Brigsby" from name. Huzzah!
I have nothing to say. I just wanted to be one of the l33t haxx0rz to comment on the About page. Hellz yes.
your contribution is noted and appreciated
Appreciated?

HAHAHAHAHA.

I think you mean logged and that you are now being tracked.
Never knew this existed.. Pretty interesting that you guys only began it to get into E3.. Wish I had the balls for that!
Since I started frequenting Destructoid around December last year, what was the very first article you posted?
momiji go the thewaybackmachine google it

I think this might be around there or pretty close.

http://web.archive.org/web/20060331023355/http://www.destructoid.com/
Hi Niero. Let's play Radiant Silvergun sometime.




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