Deep Silver apologizes for Dead Island Riptide bikini statue

Publisher says it regrets including bikini-clad statue with Zombie Bait premium bundle for Europe and Australia.

Deep Silver has commented on the Dead Island Riptide Zombie Bait Edition that drew much criticism upon its announcement this morning. A statement from the company posted to Twitter this afternoon apologized for any offense caused by the premium bundle, the centerpiece of which was a statue of a decapitated bikini-clad female torso.

"We sincerely regret this choice," the company said. "We are collecting feedback continuously from the Dead Island community, as well as the international gaming community at large, for ongoing internal meetings with Deep Silver's entire international team today. For now, we want to reiterate to the community, fans and industry how deeply sorry we are, and that we are committed to making sure this will never happen again."

This is a very different statement than the one Deep Silver sales and marketing director Paul Nicholls gave in the product's announcement this morning. At the time, he said not only was the statue fitting, but it was "utterly Dead Island" and one that would "make a striking conversation piece on any discerning zombie gamer's mantel."

It is not clear if Deep Silver still plans to release the Zombie Bait version of Dead Island Riptide or if the package may be altered in some way.

Eddie Makuch
By Eddie Makuch, News Editor

Eddie Makuch (Mack-ooh) is a News Editor at GameSpot. He works out of the company's Boston office in Somerville, Mass., and loves extra chunky peanut butter.

865 comments
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Bleachsickness
Bleachsickness

People are making a really big deal out of this for no reason. Its just a bust, if you don't like it don't get it. Its not like they freaking killed somebody and used their body

boricuasnake04
boricuasnake04 like.author.displayName like.author.displayName 2 Like

people are so stupid how is this offensive!!?????? ok lets stop making zombie movies and toys hell lets just cancel The Walking Dead and Die Hard and harry Potter or Star Wars because there is violence and fighting..


santinegrete
santinegrete like.author.displayName like.author.displayName 2 Like

I wasn't offended Deep S. I just found this as bad taste and get the standard version. Oh well, let the bad press do some good.

malp123
malp123 like.author.displayName like.author.displayName like.author.displayName like.author.displayName 4 Like

Why are they apologizing to the "Dead Island community and the wider gaming community", it isn't those communities that will complain, it's the people that want to ban violent games but have never played them that have made this an issue!

grumpytrooper
grumpytrooper like.author.displayName like.author.displayName 2 Like

How the hell can anyone who has played any zombie game get offended by this??   Is the sole object of most zombie games to kill in the most imaginative way possible ?  when the walking dead meet a particular nasty end , do we as game players say " OMG thats so repulsive, Im never playing this game ever again" OR do we say something along the lines of "OMG that was awesome lets see if i can out-do that death with the next one"


Its like gun users not liking the noise guns make... 

Lazy_Marine
Lazy_Marine like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName 5 Like

I think its pretty cool actually.... i'd put it on my office desk.

DESTROYRS_F8
DESTROYRS_F8

I'm offended that I don't give a S*** about this.  But great game though.


cjf187x
cjf187x like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName 7 Like

I'm offended that the US did not get the decapitated Bikini statue.

ExtremePhobia
ExtremePhobia like.author.displayName 1 Like

... I could see where people would be offended but it doesn't seem out of place when you consider what their first ever trailer was. It's supposed to be about an island paradise that's been completely defiled. I guess I could see the appeal if you were a fan... Certainly not something I want on my mantel.

da2g
da2g like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName 7 Like

poor chinese kids made so many statues just for nothing :d 

Tygraph
Tygraph

Parents: "Hey, we don't want to be forced to buy this M-Rated game that my child can't get without my permission! It has this clearly sexual figure that blatantly represents the game I plan on buying for my underage child and I don't want him seeing this kind of thing!" Who's offended by this? Certainly not people who understand what they were going for. 

corteztheg
corteztheg

This statue would have been a great conversation piece. Zombie  Bait, i like it been that in most horror movies, the first to die in the group is the ditsy chick probably in a bikini. a bit on the offensive side, but they kinda nailed it for the genre fans.

nuclearV2mssile
nuclearV2mssile like.author.displayName 1 Like

The only issue here with this torso is that it's tacky as hell and does not in any way shape or form urges people to buy limited addition of their game. If Deep Silver is gonna apologize, they should apologize about how stupid and tacky this idea was, and if any offense was done, it should be because of the fact that this is a REALLY dumb idea to promote their products.

Unfallen_Satan
Unfallen_Satan

Two perfectly rounded... bras, wasted. I abhor grotesquery, but I do think it's more tasteful than a chainsaw with guts still attached. If it were a full zombie statue with that kind of figure and attire, I may even be interested. I hope they don't take too much heat because of this.

Divine_Stryph
Divine_Stryph like.author.displayName 1 Like

I don't see the issue. It's a zombie game. The game came with a model of a dead persons torso. >>It's a zombie game.<< Seriously..this world is becoming way too p@#$%. I'm so serious. It's sickening. 

SlowMotionKarma
SlowMotionKarma like.author.displayName 1 Like

"We deeply apologize for trying to release such an ugly piece of 'premium bundle' incentive trash ever seen in a video game release. We have no idea why a mutilated torso seemed like a good idea, as well as how ugly and cheap-looking it would turn out. We were about to release it anyway, because let's face it, as long as it sells we don't care what it is. The problem began when our prospective customers somehow got off their tractors and realized we were peddling a complete joke as 'premium content' and now must perform some hasty image control before the word of this terrible offering spreads throughout all our prospective consumer base. Please stop talking about it. Thank you."

J_Dangerously
J_Dangerously

I would retract my apology and release an entire Bikini line.   But that's just me.

Vitex2003
Vitex2003 like.author.displayName like.author.displayName 2 Like

Don't see anything worth the apologies...

keyb0red
keyb0red like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName 5 Like

Marketing 101 :

1. you got something to sell

2. but the internets is already full of the same ole cr4p

3. noone 's going to notice cos of so much of the same ole cr4p

4. you do one better --- advertise a statue of say --- your hero burning down an orphanage

5. post it online

6. sit back and wait for the internets to go up in flames

7. apologise for #4

8. mission accomplished.


santinegrete
santinegrete

@keyb0red : the magic and audacity of bad press.

Dirk_McHardpeck
Dirk_McHardpeck like.author.displayName like.author.displayName 2 Like

Are they apologizing because it's lame? Because as far as I can tell that's what's really wrong with it.

TacticaI
TacticaI

What exactly are they sorry for? They can't even say themselves, so they just keep saying sorry instead of providing any explanation as to the offense. 

LE5LO
LE5LO

No deep comment from me this time, I'm speechless...

mop123404
mop123404 like.author.displayName 1 Like

It would be ok if it still had a zombie head imo

Henninger
Henninger like.author.displayName like.author.displayName like.author.displayName 3 Like

I wasnt offended or grossed out in any way. I thought it was stupid. But i dont feel that Deep Silver has to say sorry to any1. It was a way to get the game noticed. It succeded. Will i buy the statue?? No. I dont need it nor want it. What is that statue gonna do for me but sit somewhere & collect dust? How is paying extra for that statue gonna impact my experience on playing the game??? None @ all. I'm going to enjoy the hell out of this game when it comes out without having a lame statue to look @. But to each their own.

Whirlbat
Whirlbat

So this is sexist, huh? Funny... why weren't we lighting torches over Purna's "Gender Wars" ability? (Overlooking, of course, the fiasco with the programming name.) Is that not inherently sexist? Where were you then, moral crusaders?

R34Vegeta
R34Vegeta like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName 5 Like

It's wonderful to live in an age where everyone gets their panties in a giant wad over some of the dumbest shit on the planet.  Crybabies all over the place nowadays.  People can't say, do, utter, move or even motion in a manner without offending someone.  People need to grow a pair or lock themselves inside their homes and leave the world to the big boys and girls. 

awoody17
awoody17

@R34Vegeta and the real punchline is that someone, somewhere, was deeply offended by your comment. :p 

But you're right, and it's sad devs have to constantly tippy-toe or else upset x-organization and have them breathing down their necks or trying to humiliate them and make a public example of them.

masterdrat
masterdrat

They should apologies for never fixing sacred 2 on new os.

MrHatnClogs
MrHatnClogs like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName 5 Like

I really find this display insensitive, I know somebody who was mutilated by zombies.

RobDev
RobDev like.author.displayName like.author.displayName like.author.displayName like.author.displayName 4 Like

I thought they were apologising for charging so much more for some shitty statue?

The__Kraken
The__Kraken like.author.displayName 1 Like

This is obviously sexist. Come on, it focuses on the breast area of the natural human-female body. It is a sexualized corpse of a woman. It is a disgusting and misogynistic object that only morons would consider 'art.'

Also, igore my blatant misuse of the words "sexist" and "misogynistic." I merely lack the mental capacity to comprehend words, like many here seem to...

corteztheg
corteztheg like.author.displayName 1 Like

@The__Krakenin the words of the marketing director, not only was the statue fitting, but it was "utterly Dead Island" and one that would "make a striking conversation piece on any discerning zombie gamer's mantel."   to tell you the truth it would have been way cooler if it was a torso with a schlong.

pound-u
pound-u like.author.displayName 1 Like

@The__Kraken

Don't worry, I do plan on ignoring your blatant misuese of those words.

kornhd
kornhd like.author.displayName like.author.displayName 2 Like

@The__Kraken I'm not saying you're wrong, but I'd like to see you saying the same if it was a male torso lol

masterdrat
masterdrat like.author.displayName 1 Like

@The__Kraken I think they are words women uses when we don't aggree with them.

Zerosumgame
Zerosumgame like.author.displayName like.author.displayName 2 Like

I don't see what is wrong with it? 

kornhd
kornhd

I bet the biggest problem that they had was with the fact i'ts a woman and i'ts kind of sexual I guess? I'm not personally offended but I think the statue is completely stupid... I mean, statues, at least for me, are for successful franchises like Halo, the elder scrolls, bioshock etc. not Dead Island. I mean it's a nice game, it's fun to play and stuff but the story is kind of lame and the the graphic engine is terrible (specially when it's about the guns).

SoreBastard
SoreBastard

It's definitely pissing off some feminists, that's for sure. I think it looks sexy!

RaphaeI
RaphaeI like.author.displayName like.author.displayName like.author.displayName 3 Like

Am I the only one that actually likes the freaking thing? Lol

MasterOfSprites
MasterOfSprites like.author.displayName 1 Like

Don't apologize, there is nothing wrong with the statue.

chipwithdip
chipwithdip like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName 11 Like

It'd have been better if it was some dude's junk in bloody swimming trunks. They wouldn't mind THAT, right feminists? AM I RIGHT OR AM I RIGHT, FEMINISTS?!?!?

kente10
kente10 like.author.displayName like.author.displayName 2 Like

This just proves "Rated 'M' for Mature" doesn't mean shit.


On the opposite side of the spectrum, why would you (as a developer) go through all the trouble to create a product like this, if in the end you're just going to regret it and cry about it?

zintarr
zintarr

This would be the poster child for Obama and violent video games.

wilson336
wilson336 like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName 5 Like

Why apologize? It represents the nature of the game. If you don't like it, don't buy it. I hate country music, but I don't expect Billy Ray Cyrus to apologize for creating the travesty known as "Achey Breaky Heart".

modernsocks
modernsocks like.author.displayName like.author.displayName 2 Like

@wilson336 Ugh, yes, and he should apologize for that and his daughter and Mulholland Drive.

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