Waypoint News

Based on the highly-anticipated video game, Halo 4, by Microsoft Studios & 343 Industries, this first look Comic-Con Exclusive shows the new version of the Halo series’ most iconic character, the Master Chief.

Last seen at the end of Halo 3 entering into a cryonic sleep, the Master Chief is awake and ready to face new threats and mysteries. While visitors to Comic-Con can take the Master Chief home for $15, those unable to attend this year’s show can find him and the rest of the Halo 4 line in Toys"R"Us stores and other major retailers this August 2012.

EXCLUSIVE FIRST LOOK AT HALO 4, UNIVERSE, MICRO OPS, AND AVATARS FIGURES FROM THE SHOW

McFarlane Toys is expanding its Halo program this Fall, with figures from the biggest entertainment release of the year - Halo 4. This highly-anticipated line will feature all-new characters, weapons, and vehicles from the new game. The Halo 10th Anniversary celebration has concluded, but the Anniversary series will continue as Halo Universe, bringing long-time Halo fans their favorite characters from the entire Halo franchise.

McFarlane Toys is also introducing two brand new product lines in 2012. With Halo Micro Ops, fans and collectors now have access to not only Halo characters, but also the iconic vehicles and locations from throughout the Halo universe. Each Micro Ops set includes an assortment of highly detailed miniature pieces, all in roughly 1:100 size. The entire Halo universe is now at your fingertips!

For all the Xbox gamers, McFarlane Toys’ last product line is definitely something you are sure to recognize. Halo Avatars offers 2 1/2-inch mini-figures based on the fun, friendly style of Xbox LIVE avatars. Each capsule contains one random avatar figure wearing Halo costumes and apparel. Collect them all, trade with friends, and mix and match pieces to create your own custom figure!

Now let’s take a peek behind the curtain and check out some of the exciting new Halo products McFarlane Toys is working on!

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Unique Partnership to Bring Inexpensive, Stylized Figures to Halo and Xbox 360 Fans

This fall, McFarlane Toys, Xbox LIVE and 343 Industries are joining forces to bring Halo fans an all-new series of unique collectibles: Halo Avatars. While our standard 6-inch figures are based on the Halo video games themselves, Halo Avatars are based on the stylized representations of the Halo characters that are available on the Xbox 360 console itself.

First introduced in 2008, avatars are the online representation of a gamer's Xbox LIVE profile. Players can select from thousands of unique bodies, hairstyles, clothing, and accessories to create their own custom characters. Through the online marketplace, gamers can add themed avatar gear from dozens of video-game licenses, including Halo. From Halo-themed t-shirts, to Spartan helmets, to full suits of character armor, gamers can make their avatars look like true Halo fans, or even characters from the Halo universe.

Todd McFarlane, CEO and founder of McFarlane Toys, explains, "Rather than make up our own style of mini-figure, we decided to take advantage of the style that Xbox LIVE has established with their avatars. Since each avatar represents an individual gamer, players have a strong personal connection to their avatars. When you choose a Halo Spartan helmet for your avatar, that helmet becomes more than just a piece of some fictional character's clothing—it becomes part of your online persona. Avatars have become the mascot of the Xbox brand. To represent the customization options available for online avatars, McFarlane Toys' avatar figures feature interchangeable heads, torsos, and legs. Collectors can mix and match pieces to create their own custom avatar figures, much like they can with their online avatars. In addition to human characters and apparel, Halo Avatars also include various "prop" items such as Warthogs and Banshees.

Todd says, "Working with both Xbox LIVE and 343 Industries gives us access to a huge new library of Halo characters, with a fun, friendly style that is perfect for casual collectors."

Each 2 1/2"–tall avatar figure is randomly packaged in a small, Halo-themed plastic cylinder. The top and bottom of each cylinder can be removed, and each piece can be used as a display base. The tubes can even be connected, stacking to form a multi-level display.

"With Halo Avatars," Todd continues, "we wanted to do something as different as possible from our standard 6-inch figures. Those figures are big, game-accurate, heavily articulated, and serious. Our avatar figures are small, stylized, pre-posed, and playful. With a standard action figure, you know exactly what you're getting. With an avatar figure, each one is a surprise. And collecting a full series of our standard figures can be a significant investment, but an avatar figure is something any fan can afford."

The MSRP of a single avatar figure is less than three dollars. "Halo Avatars let fans get a cool new Halo toy for a fraction of the cost of a full-sized action figure," Todd notes. With Halo Avatars, McFarlane Toys hopes to reach out to a new audience. Xbox LIVE avatars are rated E, for Everyone, so they can be enjoyed by collectors of all ages.

Halo Avatars Series 1 consists of eight random figures:

• Master Chief
• Carter
• ODST
• Flaming ODST Helmet and ODST T-Shirt
• Green Operator Helmet and Reach T-Shirt
• Elite Costume
• Warthog
• Metallic Gold Master Chief

Halo Avatars debut in fall 2012 and continues into 2013. Available at Walmart, Target, Toys "R" Us, GameStop, local comic book stores, drug stores, and other retailers. MSRP is $3.

Long-Running, Best-Selling Figure Line Continues in 2012 with All-New Figures from the Latest Halo Video Game

This fall, Microsoft Studios and 343 Industries are releasing Halo 4, the highly anticipated video game expected to be one of the top entertainment launches of 2012. McFarlane Toys is proud to announce that its best-selling line of Halo action figures continues this fall as well, with figures from Halo 4.

Halo 4 brings back the most popular character of the Halo universe, the Master Chief, and kicks off an all-new trilogy of games. Dubbed the "Reclaimer Trilogy" by 343 Industries, these new games explore the characters of the Master Chief and Cortana, expand the Halo fiction in bold new ways and bring even more of the innovation that the Halo series is known for to the gaming world. McFarlane Toys Halo 4 action figures bring the all-new characters, weapons and vehicles of Halo 4 to video-game fans and action-figure collectors worldwide.

"Each new Halo game is a significant entertainment event," says Todd McFarlane, CEO and founder of McFarlane Toys. "Halo 4 marks the return of the Master Chief and Cortana, plus the introduction of new characters, weapons and locations sure to excite long-time fans."

Action figure collectors can expect the same quality and attention to detail in the Halo 4 line that they've come to expect from McFarlane toys. "We're really excited to be working with the all-star team of 343 Industries," Todd notes. "Microsoft has assembled an incredible group of developers to ensure Halo's continued place among the top entertainment franchises. 343 Industries is pushing the envelope with the visuals, storytelling and gameplay, and we can't wait until fans get their hands on Halo 4."

The Halo 4 figure series continues in the 6-inch size introduced with their Halo: Reach figures. They're also introducing a series of larger, boxed figures. These deluxe items are in scale with their 6-inch figures, but include larger accessories, such as Master Chief's Cryotube.

McFarlane Toys is part of a select group of licensees with Halo 4 products available at game launch. Halo 4 Series 1 kicks off this August with four carded figures and one boxed figure set, and expands to include even more figures later in the fall.

Todd promises, "343 still has some surprises to reveal, so we can't give you all the details just yet. But we've seen what they're working on, and Halo 4 will be worth the wait!"

August 2012

Carded Figures
• Master Chief
• Secret Figure 1
• Secret Figure 2
• Secret Figure 3

Boxed Figure
• Frozen Master Chief and Cryotube

November 2012

Carded Figures
• Cortana
• Secret Figure 4
• Secret Figure 5
• Secret Figure 6

Boxed Figure
• Secret Boxed Figure 1

Halo 4 Series 1 will be launched in August 2012, and will expand around the game launch in fall 2012, continuing into 2013. Available at Walmart, Target, Toys "R" Us, GameStop, local comic book stores, drug stores and other retailers. MSRP is $12 for standard carded figures and $25 for deluxe boxed figures.

HALO UNIVERSE

In addition to its all-new Halo 4 action figure line, McFarlane Toys is continuing its popular Halo: Anniversary series in fall 2012. Since the franchise's tenth anniversary has now passed, the line is being rebranded as "Halo Universe."

Halo Universe continues to bring fans the classic, fan-favorite characters from the earlier Halo games, and even includes "expanded universe" sources such as novels, comic books and the animated feature, Halo Legends. This series also continues the popular "build-a-figure" feature of our Halo: Anniversary lines, bringing collectors an extra bonus item such as the Difficulty Plaque or UNSC Logo.

Todd explains, "Halo 4 brings fans figures from the latest and greatest Halo video game. But Halo is a franchise with over a decade of incredible games, movies, books and comics. With our Halo Universe line, we can continue to offer long-time fans the classic characters they know and love."

Halo Universe Series 1 consists of five figures and one 6-inch-scale vehicle:

• Frederic-104 (Halo Legends)
• Romeo (Halo 3: ODST)
• Elite Commando (Halo 3)
• Brute Captain Major (Halo 3)
• Spartan (Multiplayer)
• ODST Drop Pod

Halo Universe Series 1 debuts in October 2012. Available at Walmart, Target, Toys "R" Us, GameStop, local comic book stores, drug stores, and other retailers. MSRP is $12 for figures and $39 for vehicles.

New Miniature Toy Line to Offer Wide Range of Small-Scale Figures, Vehicles and Environments from the Halo Universe

McFarlane Toys expands its long-running, best-selling line of Halo collectibles this fall, with the addition of Halo Micro Ops. This all-new series consists of miniature figures, vehicles, and locations from the entire Halo universe, at roughly 1:100/15mm scale.

Todd McFarlane, CEO and founder of McFarlane Toys says, "Halo is known for its massive, larger-than-life visuals. From the towering Forerunner relics, to the enormous military transports, to the Halo rings themselves, everything is designed to make your human character feel small and overwhelmed. That's awesome for a video game, but it's a challenge for toy makers! With our standard 6-inch action figures, we found we could release small vehicles like the Ghost and the Mongoose, and medium ones like the Warthog, but that was about as big as we could go. In order to be able to create anything larger—to really bring the rest of the Halo universe to collectors—we had to go smaller. Much smaller."

With its smaller size, Halo Micro Ops covers the Halo universe, from the tiniest Grunt to the largest Scarab. With such a wide range of product sizes to cover, Micro Ops is available in four different packages. Small carded sets include small vehicles like the Warthog and Ghost. Larger carded sets offer bigger vehicles such as the Falcon, or small buildings like the Bunker from the Halo 3 multiplayer map High Ground. Larger buildings, including the Tower or Gate sections of High Ground, are packaged in small boxes, while large vehicles such as the Elephant will be packaged in an even larger box.

"When you turn the scale down, you turn the possibilities up," Todd explains. "With Micro Ops, we're pulling the camera way back, and looking at a bigger picture. Our 6-inch figures are a great way to bring the individual characters of Halo to collectors—from Master Chief, to Noble Team, to the Elites and Grunts of the Covenant. But the Halo universe is so much bigger than that. Vehicles like the Pelican, the Falcon, the Phantom—they're all important pieces of the universe. Environments like New Mombasa, High Charity, or The Library; these are all as memorable and important as Master Chief himself. With Micro Ops, we can now begin to bring the full scope of Halo to fans."

Halo Micro Ops delivers the whole package, with all of the amazing detail and game accuracy that McFarlane Toys is famous for. With Micro Ops, Halo fans are able to collect the breadth of the Halo universe, with all the pieces perfectly in scale with one another, and without taking up too much space.

Recreate your favorite moments from a Halo campaign, multiplayer or firefight, or create your own custom scene. Collect your favorite pieces, or build a massive army and stage an epic battle for the fate of the galaxy. With UNSC, Covenant and Forerunner forces, the entire Halo universe is yours to command. The only limit is your imagination.

The initial Micro Ops lines cover the Halo trilogy, Halo 3: ODST, Halo Wars, and Halo: Reach. Later lines will add figures, vehicles, and environments from Halo 4. Series 1 includes:

Small Carded Sets
• Warthog and Mongoose
• Banshee
• Ghost vs. Wolf Spider turret
• ODST Drop Pods

Large Carded Sets
• Falcon
• High Ground Bunker with Shade turret

Small Boxed Sets
• High Ground Gate with Warthog
• High Ground Tower and SAM Launcher

Large boxed sets will be available in 2013.

Halo Micro Ops debuts in August 2012 and continues into 2013. Available at Target, Toys "R" Us, local comic book stores, and other retailers. MSRPs range from $8 for the small carded sets, $18 for large carded sets and $29 for the small boxed sets.