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How Ford makes its cars smarter

How Ford makes its cars smarter

I remember when Paul Mascarenas was named CTO of Ford. It was January 2011, and literally days later he made his way to the CNET stage for a chat at the Consumer Electronics Show. About 18 months later, the company opened its new Silicon Valley Lab to try and emulate the pace of innovation found in the electronics industry. These were very real indications that Mascarenas and Ford would place more than lip service on being in the midst of consumer electronics, and not just in the car business.

Mascarenas is part of CEO Alan Mulally's reinvention of Ford … Read more

GPS pioneer takes aim at the future of navigation

GPS pioneer takes aim at the future of navigation

The pace of modern consumer technology has been so swift in recent decades that you can still meet the people who helped change the world, and find that they're still at it and working on what's next. Bob Rennard is an example.

He was one of the developers of the GPS technology we rely on today, and is a co-founder of TeleNav, a provider of GPS-related software and services. The company called me and offered to have Rennard explain its Scout platform. I'm normally reticent to come do a story on a product pitch, but the key … Read more

What's next from the people who invented the PC?

What's next from the people who invented the PC?

Xerox's Palo Alto Research Center is a legendary and often misunderstood place. Once Xerox's outpost in Silicon Valley, it's now a separate company within Xerox, and it focuses on applied R&D. PARC is where you'll find the beginnings of the personal computer, LAN, voice command, and laser printing. Today its work branches far beyond computing, with a strong emphasis on ethnography, the study of what people do and how they do it.

I'd met Xerox CTO Sophie Vandebroek before, but was curious to see how things were going on this 10th anniversary of … Read more

The lights over your head are about to get smart

The lights over your head are about to get smart

Take a walk through the labs of Bridgelux (PDF) in Livermore, Calif., and you see a lot of LED lighting modules being made on a more affordable platform: disused factories that used to make silicon chips. But while you'll see lots of lights, you'll hear mostly about connectivity. Bridgelux CEO Bill Watkins envisions a new array of smart, connected sensors, cameras, and other devices integrated with LED lighting over our heads.

The challenge is formidable: Most lighting consumers, large and small, think of lighting as a cost to be contained, not an opportunity to be maximized. So job … Read more

Mission impossible: Making the green car cool

Mission impossible: Making the green car cool

Join us for a real inside tour of the Fisker Automotive design center. Our tour guide is none other then Henrik Fisker. We'll see the Karma through his eyes, view the future of personal transportation, and see the cocktail napkin that started it all. In the end, you may be surprised at how much this is a story of America.

Henrik Fisker is best known for designing the Aston Martin DB9 and the BMW Z8, both masterpieces in modern auto penmanship. He also did the initial design work on the Tesla Model S, which led to a less than … Read more

Intel's futurist knows what tech you'll want tomorrow

Intel's futurist knows what tech you'll want tomorrow

Technological futurism to Intel's Brian David Johnson is a lot more than engineering. He combines ethnography, science fiction literature, and consumer research to help the company know where things are going in the future just beyond the average geek's grasp.

I caught up with Brian at an Intel event where their engineering teams basically hold a science fair -- a really impressive science fair. In addition to what's in the video, I also assembled a slide show of a few more things that caught my eye. Check it out below.

One of the most interesting things I … Read more

Lit Motors thinks we're just driving around in too much car

Lit Motors thinks we're just driving around in too much car

So Lit Motors is developing what looks a lot like a motorcycle, but with several traits from a car: You don't have to balance and you don't get wet. They call this model the C-1 and the full-size running prototype is, admittedly, in a very basic state. But here we see the sort of thinking that is perhaps just this side of too radical, while performing drastic surgery on one of the last great areas of waste in our daily lives: the amount of car we lug around for no particular reason.

I like Daniel Kim, he wants to change things but isn't up "there" in a world of intangibles. He began his career as a Land Rover mechanic and, like Steve Jobs, did a little coursework at Reed College in Oregon before moving on (probably bored with the routine progression of college.) He's assembled a team of about a dozen people in a old warehouse in San Francisco that looks like a poster child for urban renewal. … Read more

Lytro founder Ren Ng wants to make photos an experience

Lytro founder Ren Ng wants to make photos an experience

It's a completely new way to capture pictures that moves the process of focus, composition, and even interpretation from the photographer to the viewer. Ren Ng is the founder of startup Lytro in Silicon Valley, where they are building this new kind of camera and new kind of mindset to go with it.

The things Lytro exposes in consumer photography have always been just a little out of the grasp of the mainstream photographer. By making them simple, this company's technology could popularize some of the finer points of photography like depth of field and perspective control. Biggest challenges? Definitely the smartphone and the flight to convenience, social connectivity and low commitment that it represents. … Read more

Volkswagen tries to conquer the world with tech

Volkswagen tries to conquer the world with tech

California is not known as a carmaking state, but every carmaker is here. And few have been in Silicon Valley longer than Volkswagen Group with its Electronics Research Lab. There they try to crack the code on loading cars up with social media, connected navigation, portable integration, and more without distracting you to death.

I spent a day with wide-ranging access to the VW lab, in conversation with its director, Peter Oel. I came away with the impression that VW, like the rest of the industry, feels the tech cat is out of the bag and we aren't going back to a day when our cars are digital ghettos. That's also because carmakers know that high-touch technology is a key way they'll clobber their competitors, but they also keep their eye on the rear view as the government makes more and more noises that sound like distraction regulation. … Read more